by WPFactory 4.6 (40 reviews)

Rename Media Files: Improve Your SEO

Name: Rename Media Files: Improve Your SEO
Rating: 4.6 (40 reviews)
Author: WPFactory

Enhance SEO and organize media effortlessly. Fix upload issues, sanitize & optimize filenames, and improve SEO seamlessly.

Rename Media Files ranks #2,377 among WordPress.org plugins with 8,000+ active installations, is #301 of 6,651 in the Media category, a 4.6/5 rating from 40 reviews, and was last updated Sep 15, 2026. Data from WordPress.org, refreshed twice daily — see methodology.

Compatible with WP 7.1

v2.7.1 Current Version v2.7.1

Updated 1 month ago Last Update on 15 Sep, 2026

Refreshed 1 week ago Last Refreshed on

#301 of 6,651 in Media Top 5% by installs

View on WordPress.org

Rank

#2,377

— No change

Active Installs

8K+

-13.2%

KW Avg Position

41.8

0.4 worse

Downloads

258K

+90 today

Support Resolved

— No change

Rating

92%

Review 4.6 out of 5

4.6 (40 reviews)

Next Milestone 9K

Total Progress 72.9%

8K+ 9K+

Ranks to Climb

Growth Needed

8,000,000

Active Installs

Pro

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Rank Changes

Current #2,377

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Active Installs Growth

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Active Installs 0,000,000+

Growth +0.0%

Peak 0,000,000

Downloads Growth

Downloads

Growth

Peak

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Reviews & Ratings

4.6

40 reviews

Overall 92%

36 (90%)

2 (5%)

1 (3%)

0 (0%)

Security History

Source: WPVulnerability

1 known vulnerability on record · 0 in the last 24 months · checked 1 month ago

May 25, 2023

Rename Media Files: Improve Your WordPress SEO [file-renaming-on-upload] < 2.5.2

CVE-2023-2684 · Fixed in v2.5.2

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Plugin Details

Version: 2.7.1
Last Updated: Sep 15, 2026
Requires WP: 5.3+
Tested Up To: 7.1
PHP Version: 7.0 or higher
Author: WPFactory

Support & Rating

Rating: ★ ★ ★ ★ ★ 4.6
Reviews: 40
Support Threads: 0
Resolved: 0%

Keywords

characters media rename renaming seo

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TL;DR

AI summary of the plugin's readme

This plugin is for WordPress site owners and SEO-focused users who upload media files and want organized, search-engine-friendly filenames. It solves the problem of messy, non-descriptive, or special-character-laden media filenames by automatically renaming and sanitizing them based on rules like post title, site URL, or date.

Remove accents and special characters
Rename media based on site URL
Rename media based on post title
Rename media based on current date
Update media permalink on rename
Convert filenames to lowercase
Advanced file filtering options
Compatibility with Gravity Forms, WPForms

Frequently Asked Questions

Common questions about Rename Media Files: Improve Your SEO

For now, you can choose these options: Add Site url: Inserts "yoursite.com" at the beggining of the file name. Ex: yoursite.com_filename.jpg. It is good for your SEO Post title: If you are on a post edit page called "Spiderman will leave Marvel" and you upload a jpg it will be called spiderman-will-leave-marvel-my-file.jpg. This option allows you to replace filename by post title or add the post title. Remove characters: Remove any characters you want from filename Datetime: You can add or replace filename by Datetime in any format you want Lowercase: Converts all characters to lowercase Remove accents Update permalink: When the filename is changed, you can also change its permalink if you want

It renames files on upload using the available rules. More specifically, it uses some filters provided by WordPress to handle file name sanitizing, like sanitize_file_name, sanitize_file_name_chars or actions like add_attachment

Rules are options to control how your filename will be. Rules are enabled on the rules tab and have to be placed on the filename scructure option

It's the option where you can put your rules or any other characters you want to set how your filename will be

frou_sanitize_file_name Creates custom rules. Take a look on (Can I create a custom rule?) frou_ignored_extensions Ignores extensions. Take a look on (How to ignore extensions programmatically?) frou_is_upload_in_progress Filters whether a file upload is currently in progress. Return true to force filename sanitization outside uploads (e.g. when renaming files manually).

You can use the 'frou_ignored_extensions' filter to ignore extensions programmatically. For example, if you'd like to ignore txt, js and zip extensions: add_filter( 'frou_ignored_extensions', function ( $extensions ) { $extensions = array_merge( $extensions, array( 'txt', 'js', 'zip', ) ); return $extensions; } );

Yes. It's easy. First, you have to create a custom rule in the filename structure option using curly braces, like {my_custom_rule}. You just have to write it, in any position you want. Now you can use the filter frou_sanitize_file_name to create a custom function. For example, if you want to put the user id it would be something like this: add_filter( 'frou_sanitize_file_name', function($filename_infs){ $filename_infs['structure']['translation']['my_custom_rule'] = get_current_user_id(); return $filename_infs; }, 20 );

Head over to the File Renaming on Upload plugin GitHub Repository to find out how you can pitch in