Privacy Policy

Last updated: February 13, 2026

Introduction

WPStats ("we," "our," or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our WordPress plugin analytics platform at wpstats.dev (the "Service").

By using our Service, you agree to the collection and use of information in accordance with this policy. If you do not agree with our policies and practices, please do not use our Service.

Information We Collect

Personal Information

We may collect personal information that you voluntarily provide when you:

  • Register for an account (name, email address)
  • Subscribe to a paid plan (billing information processed by our payment providers)
  • Contact us through our support channels
  • Sign up for our newsletter

Automatically Collected Information

When you access our Service, we automatically collect certain information, including:

  • Device information (browser type, operating system, device type)
  • IP address and approximate location
  • Pages visited and features used within the Service
  • Time and date of your visits
  • Referring website addresses

WordPress Plugin Data

Our Service analyzes publicly available data from the WordPress.org plugin and theme directories, including:

  • Plugin/theme names, slugs, and descriptions
  • Download counts and active installation statistics
  • Ratings and review information
  • Author information as displayed on WordPress.org
  • Search ranking positions for keywords

This information is publicly available and does not include any private user data from WordPress.org users.

How We Use Your Information

We use the information we collect for the following purposes:

  • Provide and maintain our Service: Including creating and managing your account, processing transactions, and delivering analytics reports.
  • Improve our Service: Analyzing usage patterns to enhance features and user experience.
  • Communicate with you: Sending service-related notices, updates, security alerts, and marketing communications (with your consent).
  • Customer support: Responding to your inquiries and resolving issues.
  • Security: Detecting, preventing, and addressing technical issues, fraud, and abuse.
  • Legal compliance: Complying with applicable laws and regulations.

Information Sharing and Disclosure

We do not sell, rent, or trade your personal information to third parties. We may share your information in the following circumstances:

  • Service providers: With trusted third-party vendors who assist us in operating our Service (payment processing, email delivery, hosting, analytics).
  • Legal requirements: When required by law or to respond to legal process.
  • Business transfers: In connection with a merger, acquisition, or sale of assets.
  • With your consent: When you have given us explicit permission to share your information.

Third-Party Services

Our Service integrates with the following third-party services:

  • Stripe/Paddle: For payment processing. Their privacy policies govern payment data handling.
  • Amazon Web Services (AWS): For email delivery via Amazon SES.
  • Cloudflare: For security and performance optimization.
  • Analytics providers: For understanding how users interact with our Service.

Data Security

We implement industry-standard security measures to protect your personal information, including:

  • Encryption of data in transit using TLS/SSL
  • Secure storage of passwords using bcrypt hashing
  • Regular security audits and updates
  • Access controls limiting employee access to personal data

However, no method of transmission over the Internet or electronic storage is 100% secure. While we strive to protect your personal information, we cannot guarantee its absolute security.

Data Retention

We retain your personal information for as long as your account is active or as needed to provide you services. If you request account deletion, we will delete or anonymize your personal data within 30 days, except where retention is required for legal or legitimate business purposes.

Analytics data related to WordPress plugins and themes (publicly available information) may be retained indefinitely to provide historical insights and trend analysis.

Your Rights and Choices

Depending on your location, you may have the following rights regarding your personal information:

  • Access: Request a copy of the personal information we hold about you.
  • Correction: Request correction of inaccurate or incomplete information.
  • Deletion: Request deletion of your personal information.
  • Portability: Request your data in a portable format.
  • Objection: Object to certain processing of your personal information.
  • Withdraw consent: Withdraw consent where processing is based on consent.

To exercise these rights, please contact us at privacy@wpstats.dev.

Cookies and Tracking Technologies

We use cookies and similar tracking technologies to:

  • Keep you signed in to your account
  • Remember your preferences
  • Understand how you use our Service
  • Improve our Service based on usage patterns

You can control cookies through your browser settings. Disabling cookies may limit your ability to use certain features of our Service.

International Data Transfers

Our Service is operated from servers located in various regions. If you are accessing our Service from outside these regions, please be aware that your information may be transferred to, stored, and processed in countries where our servers are located.

Children's Privacy

Our Service is not intended for individuals under the age of 16. We do not knowingly collect personal information from children. If you become aware that a child has provided us with personal information, please contact us immediately.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Last updated" date. For significant changes, we will provide additional notice via email or through the Service.

Contact Us

If you have questions or concerns about this Privacy Policy or our data practices, please contact us at:

Data Protection Officer

WPStats is a product of Pixar Labs. For data protection inquiries, you may also contact us through our parent company at pixarlabs.com.

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