How to enable Opt-out of tracking?

Here are the steps: Add the following code to the plugin setting, "Custom Code": window['ga-disable-UA-XXXXX-Y'] = true; Check the box to enable the setting, "Custom Code Location".

by Jeff Starr 4.9 (158 reviews)

GA Google Analytics – Connect Google Analytics to WordPress

Name: GA Google Analytics – Connect Google Analytics to WordPress
Rating: 4.9 (158 reviews)
Author: Jeff Starr

Adds Google Analytics tracking code to your WordPress site. Supports many tracking features.

GA Google Analytics ranks #149 among WordPress.org plugins with 400,000+ active installations, is #7 of 2,168 in the Analytics category, a 4.9/5 rating from 158 reviews, and was last updated Aug 10, 2026. Data from WordPress.org, refreshed twice daily — see methodology.

Compatible with WP 7.1.4

v20260810 Current Version v20260810

Updated 2 months ago Last Update on 10 Aug, 2026

Refreshed 18 hours ago Last Refreshed on

#7 of 2,168 in Analytics Top 1% by installs Downloads -26.9% this week

View on WordPress.org

Rank

#149

— No change

Active Installs

400K+

-5.4%

KW Avg Position

17.6

— No change

Downloads

10.4M

+260 today

Support Resolved

— No change

Rating

98%

Review 4.9 out of 5

4.9 (158 reviews)

Next Milestone 500K

Total Progress 20%

400K+ 500K+

Ranks to Climb

Growth Needed

8,000,000

Active Installs

Pro

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Need 80,000 more installs to reach 500K+

Rank Changes

Current #149

Change

Best #

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Active Installs Growth

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Active Installs 0,000,000+

Growth +0.0%

Peak 0,000,000

Downloads Growth

Downloads

Growth

Peak

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Reviews & Ratings

4.9

158 reviews

Overall 98%

150 (95%)

3 (2%)

2 (1%)

1 (1%)

2 (1%)

Security History

Source: WPVulnerability

2 known vulnerabilities on record · 0 in the last 24 months · checked 1 week ago

Apr 21, 2021

GA Google Analytics – Connect Google Analytics to WordPress [ga-google-analytics] < 20210719

Fixed in v20210719
GA Google Analytics – Connect Google Analytics to WordPress [ga-google-analytics] < 20210719

Fixed in v20210719

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Plugin Details

Version: 20260810
Last Updated: Aug 10, 2026
Requires WP: 4.7+
Tested Up To: 7.1.4
PHP Version: 5.6.20 or higher
Author: Jeff Starr

Support & Rating

Rating: ★ ★ ★ ★ ★ 4.9
Reviews: 158
Support Threads: 0
Resolved: 0%

Keywords

analytics google google analytics statistics tracking

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TL;DR

AI summary of the plugin's readme

This plugin is for WordPress site owners who want to add Google Analytics tracking without writing code. It handles inserting the correct GA4 (or legacy) tracking script into every page so site owners can view visitor statistics in their Google Analytics account.

Google Analytics 4 support
Universal Analytics tracking (deprecated)
IP anonymization
Force SSL support
Google Optimize support
Consent signals support
Custom code tracking option
Admin user tracking toggle

Frequently Asked Questions

Common questions about GA Google Analytics – Connect Google Analytics to WordPress

Check out the top of this page, first section provides the steps to add GA4 to your site.

This article should help to get a better idea of the changes: History of Google Analytics

If you check the source code of your pages and don't see the GA tracking code, check the following: Check that your theme includes the hooks, wp_head and wp_footer If you are using a caching plugin, try clearing the cache If the GA tracking code still is not displayed, most likely there is interference from another plugin or theme. In this case, the best way to resolve the issue is to do some basic WordPress troubleshooting.

You need to wait 24-48 hours (or longer) for Google to collect some data. Just takes time for Googlebot to crawl your pages, collect and process data, etc. For more information, check out the Google Analytics Help Center.

Yes, you can use the gap_custom_code filter hook.

Here are the steps: Enable Universal Analytics in the plugin settings Add the Optimize plugin (e.g., ga('require', 'GTM-XXXXXX');) to the setting, "Custom GA Code" Add the Page Hiding (flicker) snippet to the setting, "Custom <head> Code" Enable the setting, "Custom <head> Location"

More info about Google Optimize.

Here are the steps: Add the following code to the plugin setting, "Custom Code": <script>window['ga-disable-UA-XXXXX-Y'] = true;</script> Check the box to enable the setting, "Custom Code Location".

By default the plugin includes the auto parameter in the tracking code: ga('create', 'GA-123456789000', 'auto');

First disable the auto parameter by adding the following code to WordPress functions or custom plugin: // GA Google Analytics - Disable auto parameter function ga_google_analytics_enable_auto($enable) { return false; } add_filter('ga_google_analytics_enable_auto', 'ga_google_analytics_enable_auto'); Now that auto is disabled, you can replace it with your own parameter(s). For example, to implement Universal Analytics Site Speed Sample Rate, enter the following code in the plugin setting "Custom Tracker Objects": {'siteSpeedSampleRate': 100} Save changes and done. The resulting tracking code will now look like this: ga('create', 'GA-123456789000', {'siteSpeedSampleRate': 100}); So can adjust things as needed to add any parameters that are required.