by Schweizer Solutions GmbH 4.3 (6 reviews)

Opt-Out for Google Analytics (DSGVO / GDPR)

Name: Opt-Out for Google Analytics (DSGVO / GDPR)
Rating: 4.3 (6 reviews)
Author: Schweizer Solutions GmbH

Allows the user to opt-out of Google Analytics tracking. DSGVO / GDPR.

Opt-Out for Google Analytics (DSGVO / GDPR) ranks #3,824 among WordPress.org plugins with 3,000+ active installations, is #120 of 1,977 in the Analytics category, a 4.3/5 rating from 6 reviews, and was last updated Jun 6, 2025. Data from WordPress.org, refreshed twice daily — see methodology.

Tested up to WP 6.8 (Current: 7.1)

vtrunk Current Version vtrunk

Updated 1 year ago Last Update on 06 Jun, 2025

Refreshed 12 hours ago Last Refreshed on

#120 of 1,977 in Analytics Top 5% by installs No update in over a year

View on WordPress.org

Rank

#3,824

-2 this week

Active Installs

3K+

-23.9%

KW Avg Position

99.6

1 better

Downloads

102.9K

+5 today

Support Resolved

— No change

Rating

86%

Review 4.3 out of 5

4.3 (6 reviews)

Next Milestone 4K

Total Progress 92.9%

3K+ 4K+

173

Ranks to Climb

Growth Needed

8,000,000

Active Installs

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Rank Changes

Current #3,824

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Active Installs Growth

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Active Installs 0,000,000+

Growth +0.0%

Peak 0,000,000

Downloads Growth

Downloads

Growth

Peak

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Reviews & Ratings

4.3

6 reviews

Overall 86%

5 (83%)

0 (0%)

1 (17%)

Support Threads Overview

Resolved

Unresolved

Total Threads

Resolved

Unresolved

Resolution Rate

Security History

Source: WPVulnerability

No known vulnerabilities on record for Opt-Out for Google Analytics (DSGVO / GDPR). Checked 2 days ago.

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Plugin Details

Version: trunk
Last Updated: Jun 06, 2025
Requires WP: 3.5+
Tested Up To: 6.8
PHP Version: 7.0 or higher
Author: Schweizer Solutions GmbH

Support & Rating

Rating: ★ ★ ★ ★ ☆ 4.3
Reviews: 6
Support Threads: 1
Resolved: 0%

Keywords

GDPR analytics dsgvo google analytics opt-out

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TL;DR

AI summary of the plugin's readme

This plugin is for WordPress site owners in the EU who need to comply with GDPR/DSGVO requirements around Google Analytics tracking. It lets site visitors opt out (and later opt back in) of Google Analytics tracking via a simple link or shortcode, without requiring browser addons or custom JavaScript.

Google Analytics 4 support
WordPress GDPR feature integration
Weekly compliance setting checks
Google Tag Manager compatibility
HTML5 local storage fallback
WordPress Multisite compatible
Gutenberg Editor compatible
Customizable popup on opt-out link

Frequently Asked Questions

Common questions about Opt-Out for Google Analytics (DSGVO / GDPR)

The Data Protection Regulation (DSGVO, EU-DSGVO, GDPR) stipulates that a website visitor must have the option to object to the collection of data by Google Analytics. Until now, this was only possible via browser addon, or complicated JavaScript code integrations on the own website. With this plugin, this is very easy and the user also has the option to undo the objection.

Yes, because we also comply with Google's specifications. More information about the guidelines: https://developers.google.com/analytics/devguides/collection/analyticsjs/user-opt-out

This plugin can also be used if the tracking code was inserted manually at the theme or with the help of a plugin.

Yes, it is recommended to offer the opt-out for Google Analytics in the privacy policy. Keeping track of all the GDPR legislative changes is not easy. Especially not next to your core business. That's why we offer you a data protection generator with our partner easyRechtssicher. The privacy policy is created ONCE and automatically kept up to date in WordPress itself. No more filling out forms again and copying and pasting privacy statements onto the site, it runs completely automated. More info here: https://schweizer.solutions/datenschutzgenerator

If the site visitor clicks on the opt-out link to disable Google Analytics for him, then a cookie is set. With this cookie, the system knows that this site visitor should not be tracked on the website. This cookie is only valid in the browser with which the site visitor was on the website and clicked on the opt-out link. If the visitor uses a different browser, he would have to click on the link again. If the site visitor clears his browser data (cookies, download history, etc.), the cookie is also deleted and the site visitor would have to click on the opt-out link again.

You can deactivate the status of the plugin under "Settings > GA Opt-Out", there you only have to uncheck "Activate opt-out function". You can deactivate the whole plugin under "Plugins > Installed Plugins" by clicking on "Deactivate" for the "Opt-Out for Google Analytics" Plugin. After deactivating the plugin, you can remove it completely by clicking on "Delete".

You can use the shortcode [gaoo_optout] in posts, pages and widgets (text widget).

Yes, you can. For this purpose we have included appropriate filters and action hooks. // Before the shortcode is resolved add_action( 'gaoo_before_shortcode', 'my_before_shortcode', 10, 2); function my_before_shortcode( $tracking_code, $current_status ) { // $tracking_code - The current used tracking code "UA-XXXXX-Y" OR "G-XXXXXXXXXX" // $current_status - The current status of the page visitor: activate or deactivate } // After the shortcode is resolved add_action( 'gaoo_after_shortcode', 'my_after_shortcode', 10, 2); function my_after_shortcode( $tracking_code, $current_status ) { // $tracking_code - The current used tracking code "UA-XXXXX-Y" OR "G-XXXXXXXXXX" // $current_status - The current status of the page visitor: activate or deactivate } // Before the JS code, to disable GA, is issued add_action( 'gaoo_before_head_script', 'my_before_script', 10, 1); function my_before_script( $tracking_code ) { // $tracking_code - The current used tracking code "UA-XXXXX-Y" OR "G-XXXXXXXXXX" } // After the JS code, to disable GA, is issued add_action( 'gaoo_after_head_script', 'my_after_script', 10, 1); function my_after_script( $tracking_code ) { // $tracking_code - The current used tracking code "UA-XXXXX-Y" OR "G-XXXXXXXXXX" } // The UA-Code used add_filter( 'gaoo_get_ua_code', 'my_ga_tracking_code', 10, 2 ); function my_ga_tracking_code( $tracking_code, $ga_plugin ) { // $tracking_code - The current used tracking code "UA-XXXXX-Y" OR "G-XXXXXXXXXX" // $ga_plugin - Selected source for the tracking code } // Whether the page should be reloaded after the click add_filter( 'gaoo_force_reload', 'my_force_reload', 10, 1); function my_force_reload( $force ) { // $force - "true" = force reload; "false" = do not reload }

It happens that some self-developed themes do not resolve shortcodes and the plugin does not work. To execute the shortcode anyway, you have to use this code in the theme, at the desired position: echo do_shortcode('[ga_optout]'); It is displayed that the settings are not correct, although I have changed them! If the settings have been changed, e.g. in a compatible Google Analytics tracking plugin, then this change will only be noticed during the autom. check (weekly). It is possible to perform the check beforehand. To do this, the "Save changes" button would have to be clicked under "Settings > GA Opt-Out". This will read the new settings and save them for a week until the next automatic check.

The JavaScript event gaoptout is fired on the window object, which can be reacted to. If the page visitor clicks on the link to perform an opt-out, then a false is passed as the value. If the visitor performs an opt-in, then a true is passed. Example code: jQuery(window).on('gaoptout', function (e) { console.log(e.detail); });