Popup Builder & Popup Maker for WordPress – OptinMonster Email Marketing and Lead Generation
by Syed Balkhi 4.3 (799 reviews)

Popup Builder & Popup Maker for WordPress – OptinMonster Email Marketing and Lead Generation

🤩 Make popups & optin forms to get more email newsletter subscribers, leads, and sales - #1 most popular popup builder plugin! 🚀

Tested up to WP 6.8.3 (Current: 6.9)
v2.16.22 Current Version v2.16.22
Updated 2 months ago Last Update on 19 Nov, 2025
Synced 16 hours ago Last Synced on
Rank
#34
No change
Active Installs
1M+
-37.3%
KW Avg Position
23
No change
Downloads
130.3M
+2,245 today
Support Resolved
100%
No change
Rating
86%
Review 4.3 out of 5
4.3 (799 reviews)

Next Milestone 2M

Total Progress 100%
1M+ 2M+
0
Ranks to Climb
-
Growth Needed
8,000,000
Active Installs
Pro

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Rank Changes

14 24 34 44 54 13-01-2026 14-01-2026 15-01-2026 16-01-2026 17-01-2026 18-01-2026 19-01-2026 20-01-2026
14 24 34 44 54 05-01-2026 06-01-2026 07-01-2026 08-01-2026 09-01-2026 10-01-2026 11-01-2026 12-01-2026 13-01-2026 14-01-2026 15-01-2026 16-01-2026 17-01-2026 18-01-2026 19-01-2026 20-01-2026
14 24 34 44 54 21-12-2025 22-12-2025 23-12-2025 24-12-2025 25-12-2025 26-12-2025 27-12-2025 28-12-2025 29-12-2025 30-12-2025 31-12-2025 01-01-2026 02-01-2026 03-01-2026 04-01-2026 05-01-2026 06-01-2026 07-01-2026 08-01-2026 09-01-2026 10-01-2026 11-01-2026 12-01-2026 13-01-2026 14-01-2026 15-01-2026 16-01-2026 17-01-2026 18-01-2026 19-01-2026 20-01-2026
14 24 34 44 54 22-10-2025 23-10-2025 24-10-2025 25-10-2025 26-10-2025 27-10-2025 28-10-2025 29-10-2025 30-10-2025 31-10-2025 01-11-2025 02-11-2025 03-11-2025 04-11-2025 05-11-2025 06-11-2025 07-11-2025 08-11-2025 09-11-2025 10-11-2025 11-11-2025 12-11-2025 13-11-2025 14-11-2025 15-11-2025 16-11-2025 17-11-2025 18-11-2025 19-11-2025 20-11-2025 21-11-2025 22-11-2025 23-11-2025 24-11-2025 25-11-2025 26-11-2025 27-11-2025 28-11-2025 29-11-2025 30-11-2025 01-12-2025 02-12-2025 03-12-2025 04-12-2025 05-12-2025 06-12-2025 07-12-2025 08-12-2025 09-12-2025 10-12-2025 11-12-2025 12-12-2025 13-12-2025 14-12-2025 15-12-2025 16-12-2025 17-12-2025 18-12-2025 19-12-2025 20-12-2025 21-12-2025 22-12-2025 23-12-2025 24-12-2025 25-12-2025 26-12-2025 27-12-2025 28-12-2025 29-12-2025 30-12-2025 31-12-2025 01-01-2026 02-01-2026 03-01-2026 04-01-2026 05-01-2026 06-01-2026 07-01-2026 08-01-2026 09-01-2026 10-01-2026 11-01-2026 12-01-2026 13-01-2026 14-01-2026 15-01-2026 16-01-2026 17-01-2026 18-01-2026 19-01-2026 20-01-2026
Current #34
Change
Best #

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Active Installs Growth

Active Installs 0,000,000+
Growth +0.0%
Peak 0,000,000

Downloads Growth

2K 3K 4K 5K 6K 7K 8K 13-01-2026 14-01-2026 15-01-2026 16-01-2026 17-01-2026 18-01-2026 19-01-2026 20-01-2026
2K 3K 4K 5K 6K 7K 8K 9K 05-01-2026 06-01-2026 07-01-2026 08-01-2026 09-01-2026 10-01-2026 11-01-2026 12-01-2026 13-01-2026 14-01-2026 15-01-2026 16-01-2026 17-01-2026 18-01-2026 19-01-2026 20-01-2026
2K 3K 4K 5K 6K 7K 8K 9K 21-12-2025 22-12-2025 23-12-2025 24-12-2025 25-12-2025 26-12-2025 27-12-2025 28-12-2025 29-12-2025 30-12-2025 31-12-2025 01-01-2026 02-01-2026 03-01-2026 04-01-2026 05-01-2026 06-01-2026 07-01-2026 08-01-2026 09-01-2026 10-01-2026 11-01-2026 12-01-2026 13-01-2026 14-01-2026 15-01-2026 16-01-2026 17-01-2026 18-01-2026 19-01-2026 20-01-2026
0 100K 200K 300K 400K 500K 600K 22-10-2025 25-10-2025 28-10-2025 31-10-2025 03-11-2025 06-11-2025 09-11-2025 12-11-2025 15-11-2025 18-11-2025 21-11-2025 24-11-2025 27-11-2025 30-11-2025 03-12-2025 06-12-2025 09-12-2025 12-12-2025 15-12-2025 18-12-2025 21-12-2025 24-12-2025 27-12-2025 30-12-2025 02-01-2026 05-01-2026 08-01-2026 11-01-2026 14-01-2026 17-01-2026 20-01-2026
0 100K 200K 300K 400K 500K 600K 700K 800K 20-01-2025 01-02-2025 13-02-2025 25-02-2025 09-03-2025 21-03-2025 02-04-2025 14-04-2025 26-04-2025 08-05-2025 20-05-2025 01-06-2025 13-06-2025 25-06-2025 07-07-2025 19-07-2025 31-07-2025 12-08-2025 24-08-2025 05-09-2025 17-09-2025 29-09-2025 11-10-2025 23-10-2025 04-11-2025 16-11-2025 28-11-2025 10-12-2025 22-12-2025 03-01-2026 15-01-2026 20-01-2026
Downloads
Growth
Peak

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Reviews & Ratings

4.3
799 reviews
Overall 86%
5
640 (80%)
4
18 (2%)
3
5 (1%)
2
7 (1%)
1
129 (16%)

Tracked Keywords

Showing 5 of 5
Keyword Position Change Type Updated
Optin 4 Tag 1 month ago
popups 15 Tag 1 month ago
popup 18 Tag 1 month ago
ecommerce 39 Tag 1 month ago
marketing 39 Tag 1 month ago

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Support Threads Overview

Resolved
Unresolved
8
Total Threads
8
Resolved
0
Unresolved
100%
Resolution Rate

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Plugin Details

Version
2.16.22
Last Updated
Nov 19, 2025
Requires WP
5.0+
Tested Up To
6.8.3
PHP Version
7.2 or higher
Author
Syed Balkhi

Support & Rating

Rating
★ ★ ★ ★ ☆ 4.3
Reviews
799
Support Threads
8
Resolved
100%

Keywords

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Frequently Asked Questions

Common questions about Popup Builder & Popup Maker for WordPress – OptinMonster Email Marketing and Lead Generation

Business owners
Bloggers
eCommerce sites
Designers
Developers
Marketing agencies
Anyone who wants to grow their lists, leads, and sales.
Email Optins
Exit Popups
Floating Bars
Spin a Wheel
Slide-in
Fullscreen and Welcome Mats
Video Popups
Contact Form Popup
WooCommerce Popup
Upsell Popup
Cross Sell Popup
Coupon Popup
Sales Popup
Lightbox
Newsletter Popup
Popup on Click of Button or Image
Login Popup
Registration Popup
Lead Generation Popup
and more.

Can I integrate OptinMonster popups with my CRM or Email Marketing Service?
You can easily send data from your campaign to your favorite CRM, email newsletter, and other marketing platforms.

Here is a list of our popular marketing integrations:

Constant Contact
Mailchimp
AWeber
Infusionsoft (Keap)
ActiveCampaign
ConvertKit
Brevo (formerly Sendinblue)
GetResponse
Campaign Monitor
CM Commerce (formerly Conversio)
Drip
HubSpot
iContact
Klaviyo
MadMimi
MailerLite
MailPoet
Marketo
Ontraport
Pardot (by Salesforce)
Embedded Forms
Webhooks
Zapier
Uncanny Automator
and dozens of other marketing integrations
Popup Page Level Targeting - Allows you to customize popups based on specific pages, category sections, and URL query / anchor tags.
Referrer Detection for Popups - Show custom marketing popups based on where the user is coming from (google, facebook, twitter, etc).
Geolocation Targeting for Popups - Personalize and translate popups based on visitors' physical location (geolocation).
OnSite Retargeting® for Popups - Show different marketing popups to new vs returning visitors.
OnSite Follow Up Campaigns® for Popups - Create popup drip campaigns based on visitors' past behavior.
Device Based Targeting - Create custom popups for desktop, tablet, and mobile users.
Popup Cookie Retargeting - Customize popup experience based on browser cookies.
AdBlock Detection Popup - Recover adblock revenue with targeted popups only shown to users with adblock enabled.
Smart Tags for Popups - Personalize your marketing popups with users' location, name, email, and add other dynamic content with popup smart tags.
Smart Success for Popups - Our popups subscriber recognition lets you show new sales popup offer to those who have already opted-in.
Popup Behavior Automation - Customize popups based on # of pages viewed by users, how they interacted with other marketing popups, and more with real-time popup behavior automation.
WooCommerce Popup - Create custom WooCommerce popups based on what the user has in their cart, their order value, etc.

How can I control when my campaigns appear?
Our powerful Display Rules give you control so you can ensure your campaigns never annoy your visitors, but appear at just the most helpful time.

Exit-Intent® Popups - Shows popup only when user is about to leave a page.
Scroll Trigger Popup - Shows popup only after the user has scrolled X% of page.
Click to Load Popup - Shows popup when user clicks on a link or image.
Website Inactivity Sensor - Shows popup only when user has been inactive for X seconds.
Time on Site Popups - Shows popup only after user has viewed your site or page for X seconds.
Scheduled Popups - Shows popup only on certain date / time (great for holiday popups or promotion / sales popup).

Other Powerful Popup Features:

Animations - Add animation effects to capture users' attention.
Sound Effects - Add sound effects to grab users' attention.
Smart A/B Testing - A/B test popup ideas to increase conversions.
Reliable Conversion Analytics - See how your OptinMonster campaigns are converting with reliable analytics.
Advanced Google Analytics - Connect with Google Analytics to see event tracking, enhanced eCommerce tracking, and more.
Lead Sharing - Easily share leads with joint venture / co-marketing partners while using the same optin form.
Email Newsletter Segmentation - Group email subscribers based on their interests and the unique optin form they subscribed through for improved marketing automation.
Lead Backup / Storage - Always backup your subscribers with MonsterLeads.
Share on Social Media - Create shareable campaign links for social media using MonsterLinks.
Success Tracking Scripts - Setup advertising conversion and retargeting pixels based on popup interaction to improve your PPC results.

Does OptinMonster integrate with other WordPress plugins?
Yes! OptinMonster integrates with many WordPress plugins out of the box and we've built unique integrations for the most popular WordPress plugins.

WooCommerce Popups - Add upsell and cross-sell popups, free shipping bars, announcement bars, coupon wheels, and more.
BigCommerce Popups - Coupon popups, gamified coupon wheels, exit popups, and more to reduce cart abandonment and increase conversions.
Shopify Popups - Exit intent popup, cart abandonment popup, upsell popup, free shipping bar, discount wheel popups, and more customized popups for Shopify stores.
WPForms Popup - Create contact forms, survey popups, polls, or embed any WPForms form inside lightbox popup modals.
Gravity Forms Popup - Create payment form, contact forms, user registrations, login forms, and other Gravity Forms campaigns with just a few clicks.
Contact Form 7 Popup - Easily create Contact Form 7 popups with OptinMonster.
MemberPress - Create popups for your membership site or course
Easy Digital Downloads - Create popups to sell digital downloads and encourage users to buy
Uncanny Automator - Easily integrate OptinMonster with hundreds of other WordPress plugins and apps, creating endless automations.

If your plugin utilizes Shortcodes, you should be able to use those shortcodes directly in your OptinMonster popups. Imagine the endless possibilities!
Which design elements / form fields can I add in OptinMonster popups?
We made OptinMonster popup builder to be both easy and powerful with these fields and more...

Name
Email
Phone
Text and Text Area
Date
Radio Buttons
Checkboxes
Dropdown
HTML
Embedded Forms
Images
Videos
Buttons
Countdown Timers
Coupon Wheels
Chatbots
Progress Bars
Social Icons
Font Awesome Icons
Spacers and Dividers
Columns field – create multi-column layouts
Google ReCAPTCHA
GDPR privacy checkbox
Before using OptinMonster, our website conversion rate was 2-3%, as expected. Since using OptinMonster, we have been able to improve conversion rates to 5.75%, a 189% increase.
Adam Rowles See Case Study

OptinMonster played a critical role in increasing my email optin conversion rate by 469%. In real numbers, that is the difference between $7,765 and $47,748 per month in revenue.
Matthew Woodward

Exit-intent popups have doubled my email opt-in rate. When done right, you can see an instant 10% lift on driving sales. I highly recommend that you use OptinMonster for growing your email list and sales.
Neil Patel

Click here to see more case studies.
What other plugins do you recommend I should use?
The plugins below are built by the same team that builds OptinMonster. We think you'll love them as much as you will OptinMonster!

TrustPulse – Add real-time social proof notifications to boost your store conversions by up to 15%.
Beacon – Easily create and share lead magnets and resource libraries.

We also recommend WPBeginner for the best WordPress Tutorials and to discover more of the best WordPress plugins.

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