Popup Builder & Popup Maker for WordPress – OptinMonster Email Marketing and Lead Generation
by Syed Balkhi 4.3 (813 reviews)

Popup Builder & Popup Maker for WordPress – OptinMonster Email Marketing and Lead Generation

🤩 Make popups & optin forms to get more email newsletter subscribers, leads, and sales - #1 most popular popup builder plugin! 🚀

Tested up to WP 6.9 (Current: 7.0.1)
v2.16.24 Current Version v2.16.24
Updated 1 month ago Last Update on 22 May, 2026
Refreshed 9 hours ago Last Refreshed on
View on WordPress.org
Rank
#55
No change
Active Installs
1M+
-27.5%
KW Avg Position
6
+1.2 better
Downloads
130.7M
+4,978 today
Support Resolved
100%
No change
Rating
86%
Review 4.3 out of 5
4.3 (813 reviews)

Next Milestone 2M

Total Progress 32.4%
1M+ 2M+
25
Ranks to Climb
-
Growth Needed
8,000,000
Active Installs
Pro

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Need 675,676 more installs to reach 2M+

Rank Changes

35 45 55 65 75 11-07-2026 12-07-2026 13-07-2026 14-07-2026 15-07-2026 16-07-2026 17-07-2026 18-07-2026
35 45 55 65 75 03-07-2026 04-07-2026 05-07-2026 06-07-2026 07-07-2026 08-07-2026 09-07-2026 10-07-2026 11-07-2026 12-07-2026 13-07-2026 14-07-2026 15-07-2026 16-07-2026 17-07-2026 18-07-2026
35 45 55 65 75 18-06-2026 19-06-2026 20-06-2026 21-06-2026 22-06-2026 23-06-2026 24-06-2026 25-06-2026 26-06-2026 27-06-2026 28-06-2026 29-06-2026 30-06-2026 01-07-2026 02-07-2026 03-07-2026 04-07-2026 05-07-2026 06-07-2026 07-07-2026 08-07-2026 09-07-2026 10-07-2026 11-07-2026 12-07-2026 13-07-2026 14-07-2026 15-07-2026 16-07-2026 17-07-2026 18-07-2026
35 45 55 65 75 19-04-2026 20-04-2026 21-04-2026 22-04-2026 23-04-2026 24-04-2026 25-04-2026 26-04-2026 27-04-2026 28-04-2026 29-04-2026 30-04-2026 01-05-2026 02-05-2026 03-05-2026 04-05-2026 05-05-2026 06-05-2026 07-05-2026 08-05-2026 09-05-2026 10-05-2026 11-05-2026 12-05-2026 13-05-2026 14-05-2026 15-05-2026 16-05-2026 17-05-2026 18-05-2026 19-05-2026 20-05-2026 21-05-2026 22-05-2026 23-05-2026 24-05-2026 25-05-2026 26-05-2026 27-05-2026 28-05-2026 29-05-2026 30-05-2026 31-05-2026 01-06-2026 02-06-2026 03-06-2026 04-06-2026 05-06-2026 06-06-2026 07-06-2026 08-06-2026 09-06-2026 10-06-2026 11-06-2026 12-06-2026 13-06-2026 14-06-2026 15-06-2026 16-06-2026 17-06-2026 18-06-2026 19-06-2026 20-06-2026 21-06-2026 22-06-2026 23-06-2026 24-06-2026 25-06-2026 26-06-2026 27-06-2026 28-06-2026 29-06-2026 30-06-2026 01-07-2026 02-07-2026 03-07-2026 04-07-2026 05-07-2026 06-07-2026 07-07-2026 08-07-2026 09-07-2026 10-07-2026 11-07-2026 12-07-2026 13-07-2026 14-07-2026 15-07-2026 16-07-2026 17-07-2026 18-07-2026
Current #55
Change
Best #

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Active Installs Growth

Active Installs 0,000,000+
Growth +0.0%
Peak 0,000,000

Downloads Growth

4K 5K 6K 7K 8K 9K 10K 11K 11-07-2026 12-07-2026 13-07-2026 14-07-2026 15-07-2026 16-07-2026 17-07-2026 18-07-2026
0 5K 10K 15K 20K 25K 30K 35K 03-07-2026 04-07-2026 05-07-2026 06-07-2026 07-07-2026 08-07-2026 09-07-2026 10-07-2026 11-07-2026 12-07-2026 13-07-2026 14-07-2026 15-07-2026 16-07-2026 17-07-2026 18-07-2026
0 5K 10K 15K 20K 25K 30K 35K 18-06-2026 19-06-2026 20-06-2026 21-06-2026 22-06-2026 23-06-2026 24-06-2026 25-06-2026 26-06-2026 27-06-2026 28-06-2026 29-06-2026 30-06-2026 01-07-2026 02-07-2026 03-07-2026 04-07-2026 05-07-2026 06-07-2026 07-07-2026 08-07-2026 09-07-2026 10-07-2026 11-07-2026 12-07-2026 13-07-2026 14-07-2026 15-07-2026 16-07-2026 17-07-2026 18-07-2026
0 100K 200K 300K 400K 500K 19-04-2026 22-04-2026 25-04-2026 28-04-2026 01-05-2026 04-05-2026 07-05-2026 10-05-2026 13-05-2026 16-05-2026 19-05-2026 22-05-2026 25-05-2026 28-05-2026 31-05-2026 03-06-2026 06-06-2026 09-06-2026 12-06-2026 15-06-2026 18-06-2026 21-06-2026 24-06-2026 27-06-2026 30-06-2026 03-07-2026 06-07-2026 09-07-2026 12-07-2026 15-07-2026 18-07-2026
0 100K 200K 300K 400K 500K 600K 18-07-2025 30-07-2025 11-08-2025 23-08-2025 04-09-2025 16-09-2025 28-09-2025 10-10-2025 22-10-2025 03-11-2025 15-11-2025 27-11-2025 09-12-2025 21-12-2025 02-01-2026 14-01-2026 26-01-2026 07-02-2026 19-02-2026 03-03-2026 15-03-2026 27-03-2026 08-04-2026 20-04-2026 02-05-2026 14-05-2026 26-05-2026 07-06-2026 19-06-2026 01-07-2026 13-07-2026 18-07-2026
Downloads
Growth
Peak

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Reviews & Ratings

4.3
813 reviews
Overall 86%
5
649 (80%)
4
19 (2%)
3
5 (1%)
2
7 (1%)
1
133 (16%)

Tracked Keywords

Showing 5 of 5
Keyword Position Change Type Updated
Optin 2 Tag 21 hours ago
marketing 3 Tag 21 hours ago
popup 3 Tag 21 hours ago
popups 5 Tag 21 hours ago
ecommerce 17 Tag 21 hours ago

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Support Threads Overview

Resolved
Unresolved
4
Total Threads
4
Resolved
0
Unresolved
100%
Resolution Rate

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Plugin Details

Version
2.16.24
Last Updated
May 22, 2026
Requires WP
5.0+
Tested Up To
6.9
PHP Version
7.2 or higher
Author
Syed Balkhi

Support & Rating

Rating
★ ★ ★ ★ ☆ 4.3
Reviews
813
Support Threads
4
Resolved
100%

Keywords

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Frequently Asked Questions

Common questions about Popup Builder & Popup Maker for WordPress – OptinMonster Email Marketing and Lead Generation

OptinMonster is perfect for: Business owners Bloggers eCommerce sites Designers Developers Marketing agencies Anyone who wants to grow their lists, leads, and sales.
Here are just some types of popups you can create with our easy-to-use popup builder: Email Optins Exit Popups Floating Bars Spin a Wheel Slide-in Fullscreen and Welcome Mats Video Popups Contact Form Popup WooCommerce Popup Upsell Popup Cross Sell Popup Coupon Popup Sales Popup Lightbox Newsletter Popup Popup on Click of Button or Image Login Popup Registration Popup Lead Generation Popup and more.
You can easily send data from your campaign to your favorite CRM, email newsletter, and other marketing platforms. Here is a list of our popular marketing integrations: Constant Contact Mailchimp AWeber Infusionsoft (Keap) ActiveCampaign ConvertKit Brevo (formerly Sendinblue) GetResponse Campaign Monitor CM Commerce (formerly Conversio) Drip HubSpot iContact Klaviyo MadMimi MailerLite MailPoet Marketo Ontraport Pardot (by Salesforce) Embedded Forms Webhooks Zapier Uncanny Automator and dozens of other marketing integrations
Here are just a few of the powerful personalization and targeting options we offer: Popup Page Level Targeting - Allows you to customize popups based on specific pages, category sections, and URL query / anchor tags. Referrer Detection for Popups - Show custom marketing popups based on where the user is coming from (google, facebook, twitter, etc). Geolocation Targeting for Popups - Personalize and translate popups based on visitors' physical location (geolocation). OnSite Retargeting® for Popups - Show different marketing popups to new vs returning visitors. OnSite Follow Up Campaigns® for Popups - Create popup drip campaigns based on visitors' past behavior. Device Based Targeting - Create custom popups for desktop, tablet, and mobile users. Popup Cookie Retargeting - Customize popup experience based on browser cookies. AdBlock Detection Popup - Recover adblock revenue with targeted popups only shown to users with adblock enabled. Smart Tags for Popups - Personalize your marketing popups with users' location, name, email, and add other dynamic content with popup smart tags. Smart Success for Popups - Our popups subscriber recognition lets you show new sales popup offer to those who have already opted-in. Popup Behavior Automation - Customize popups based on # of pages viewed by users, how they interacted with other marketing popups, and more with real-time popup behavior automation. WooCommerce Popup - Create custom WooCommerce popups based on what the user has in their cart, their order value, etc.
Our powerful Display Rules give you control so you can ensure your campaigns never annoy your visitors, but appear at just the most helpful time. Exit-Intent® Popups - Shows popup only when user is about to leave a page. Scroll Trigger Popup - Shows popup only after the user has scrolled X% of page. Click to Load Popup - Shows popup when user clicks on a link or image. Website Inactivity Sensor - Shows popup only when user has been inactive for X seconds. Time on Site Popups - Shows popup only after user has viewed your site or page for X seconds. Scheduled Popups - Shows popup only on certain date / time (great for holiday popups or promotion / sales popup). Other Powerful Popup Features: Animations - Add animation effects to capture users' attention. Sound Effects - Add sound effects to grab users' attention. Smart A/B Testing - A/B test popup ideas to increase conversions. Reliable Conversion Analytics - See how your OptinMonster campaigns are converting with reliable analytics. Advanced Google Analytics - Connect with Google Analytics to see event tracking, enhanced eCommerce tracking, and more. Lead Sharing - Easily share leads with joint venture / co-marketing partners while using the same optin form. Email Newsletter Segmentation - Group email subscribers based on their interests and the unique optin form they subscribed through for improved marketing automation. Lead Backup / Storage - Always backup your subscribers with MonsterLeads. Share on Social Media - Create shareable campaign links for social media using MonsterLinks. Success Tracking Scripts - Setup advertising conversion and retargeting pixels based on popup interaction to improve your PPC results.
Yes! OptinMonster integrates with many WordPress plugins out of the box and we've built unique integrations for the most popular WordPress plugins. WooCommerce Popups - Add upsell and cross-sell popups, free shipping bars, announcement bars, coupon wheels, and more. BigCommerce Popups - Coupon popups, gamified coupon wheels, exit popups, and more to reduce cart abandonment and increase conversions. Shopify Popups - Exit intent popup, cart abandonment popup, upsell popup, free shipping bar, discount wheel popups, and more customized popups for Shopify stores. WPForms Popup - Create contact forms, survey popups, polls, or embed any WPForms form inside lightbox popup modals. Gravity Forms Popup - Create payment form, contact forms, user registrations, login forms, and other Gravity Forms campaigns with just a few clicks. Contact Form 7 Popup - Easily create Contact Form 7 popups with OptinMonster. MemberPress - Create popups for your membership site or course Easy Digital Downloads - Create popups to sell digital downloads and encourage users to buy Uncanny Automator - Easily integrate OptinMonster with hundreds of other WordPress plugins and apps, creating endless automations. If your plugin utilizes Shortcodes, you should be able to use those shortcodes directly in your OptinMonster popups. Imagine the endless possibilities!
We made OptinMonster popup builder to be both easy and powerful with these fields and more... Name Email Phone Text and Text Area Date Radio Buttons Checkboxes Dropdown HTML Embedded Forms Images Videos Buttons Countdown Timers Coupon Wheels Chatbots Progress Bars Social Icons Font Awesome Icons Spacers and Dividers Columns field – create multi-column layouts Google ReCAPTCHA GDPR privacy checkbox
Here are just a few success stories from OptinMonster customers: Before using OptinMonster, our website conversion rate was 2-3%, as expected. Since using OptinMonster, we have been able to improve conversion rates to 5.75%, a 189% increase. Adam Rowles See Case Study OptinMonster played a critical role in increasing my email optin conversion rate by 469%. In real numbers, that is the difference between $7,765 and $47,748 per month in revenue. Matthew Woodward Exit-intent popups have doubled my email opt-in rate. When done right, you can see an instant 10% lift on driving sales. I highly recommend that you use OptinMonster for growing your email list and sales. Neil Patel Click here to see more case studies.
The plugins below are built by the same team that builds OptinMonster. We think you'll love them as much as you will OptinMonster! TrustPulse – Add real-time social proof notifications to boost your store conversions by up to 15%. Beacon – Easily create and share lead magnets and resource libraries. We also recommend WPBeginner for the best WordPress Tutorials and to discover more of the best WordPress plugins.

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