by Syed Balkhi 4.3 (817 reviews)

Popup Builder & Popup Maker for WordPress – OptinMonster Email Marketing and Lead Generation

Name: Popup Builder & Popup Maker for WordPress – OptinMonster Email Marketing and Lead Generation
Rating: 4.3 (817 reviews)
Author: Syed Balkhi

🤩 Make popups & optin forms to get more email newsletter subscribers, leads, and sales - #1 most popular popup builder plugin! 🚀

Popup Builder & Popup Maker for WordPress ranks #55 among WordPress.org plugins with 1,000,000+ active installations, is #3 of 3,342 in the Communication category, a 4.3/5 rating from 817 reviews, and was last updated Aug 14, 2026. Data from WordPress.org, refreshed twice daily — see methodology.

Tested up to WP 7 (Current: 7.1)

v2.17.1 Current Version v2.17.1

Updated 1 month ago Last Update on 14 Aug, 2026

Refreshed 14 hours ago Last Refreshed on

#3 of 3,342 in Communication Top 1% by installs Downloads -34.2% this week

View on WordPress.org

Rank

#55

— No change

Active Installs

1M+

-24.5%

KW Avg Position

4.2

1 worse

Downloads

130.7M

+8,324 today

Support Resolved

100%

— No change

Rating

86%

Review 4.3 out of 5

4.3 (817 reviews)

Next Milestone 2M

Total Progress 33.3%

1M+ 2M+

Ranks to Climb

Growth Needed

8,000,000

Active Installs

Pro

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Need 666,667 more installs to reach 2M+

Rank Changes

Current #55

Change

Best #

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Active Installs Growth

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Active Installs 0,000,000+

Growth +0.0%

Peak 0,000,000

Downloads Growth

Downloads

Growth

Peak

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Reviews & Ratings

4.3

817 reviews

Overall 86%

653 (80%)

19 (2%)

5 (1%)

7 (1%)

133 (16%)

Support Threads Overview

Resolved

Unresolved

Total Threads

Resolved

Unresolved

100%

Resolution Rate

Security History

Source: WPVulnerability

8 known vulnerabilities on record · 0 in the last 24 months · checked 1 week ago

May 24, 2024

Popup Builder & Popup Maker for WordPress – OptinMonster Email Marketing and Lead Generation [optinmonster] < 2.16.2

CVE-2024-4045 · Fixed in v2.16.2
Apr 26, 2024

Popup Builder & Popup Maker for WordPress – OptinMonster Email Marketing and Lead Generation [optinmonster] < 2.16.0

CVE-2024-33691 · Fixed in v2.16.0
Mar 3, 2023

Popup Builder & Popup Maker for WordPress – OptinMonster Email Marketing and Lead Generation [optinmonster] < 2.12.2

CVE-2023-0772 · Fixed in v2.12.2
Oct 27, 2021

Popup Builder & Popup Maker for WordPress – OptinMonster Email Marketing and Lead Generation [optinmonster] < 2.6.5

CVE-2021-39341 · Fixed in v2.6.5
Sep 20, 2021

Popup Builder & Popup Maker for WordPress – OptinMonster Email Marketing and Lead Generation [optinmonster] < 2.6.5

CVE-2021-34650 · Fixed in v2.6.5
Sep 20, 2021

Popup Builder & Popup Maker for WordPress – OptinMonster Email Marketing and Lead Generation [optinmonster] < 2.6.1

CVE-2021-39325 · Fixed in v2.6.1
Mar 22, 2016

Popup Builder & Popup Maker for WordPress – OptinMonster Email Marketing and Lead Generation [optinmonster] < 1.1.4.6

Fixed in v1.1.4.6
Jan 14, 2016

Popup Builder & Popup Maker for WordPress – OptinMonster Email Marketing and Lead Generation [optinmonster] < 1.1.4.6

CVE-2016-10996 · Fixed in v1.1.4.6

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Plugin Details

Version: 2.17.1
Last Updated: Aug 14, 2026
Requires WP: 6.0+
Tested Up To: 7
PHP Version: 7.4 or higher
Author: Syed Balkhi

Support & Rating

Rating: ★ ★ ★ ★ ☆ 4.3
Reviews: 817
Support Threads: 2
Resolved: 100%

Keywords

Optin ecommerce marketing popup popups

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TL;DR

AI summary of the plugin's readme

This plugin is for WordPress site owners who want to build popups and optin forms to grow their email lists and sales. It solves the problem of converting website visitors into leads and subscribers by offering exit-intent triggers, targeting, and split testing through a paid SaaS service.

Lightbox popups
Floating bar popups
Slide-in popups
Fullscreen welcome mats
Gamified spin a wheel popup
Inline signup forms
Exit-intent popups
A/B split testing

Frequently Asked Questions

Common questions about Popup Builder & Popup Maker for WordPress – OptinMonster Email Marketing and Lead Generation

OptinMonster is perfect for: Business owners Bloggers eCommerce sites Designers Developers Marketing agencies Anyone who wants to grow their lists, leads, and sales.

Here are just some types of popups you can create with our easy-to-use popup builder: Email Optins Exit Popups Floating Bars Spin a Wheel Slide-in Fullscreen and Welcome Mats Video Popups Contact Form Popup WooCommerce Popup Upsell Popup Cross Sell Popup Coupon Popup Sales Popup Lightbox Newsletter Popup Popup on Click of Button or Image Login Popup Registration Popup Lead Generation Popup and more.

You can easily send data from your campaign to your favorite CRM, email newsletter, and other marketing platforms. Here is a list of our popular marketing integrations: Constant Contact Mailchimp AWeber Infusionsoft (Keap) ActiveCampaign ConvertKit Brevo (formerly Sendinblue) GetResponse Campaign Monitor CM Commerce (formerly Conversio) Drip HubSpot iContact Klaviyo MadMimi MailerLite MailPoet Marketo Ontraport Pardot (by Salesforce) Embedded Forms Webhooks Zapier Uncanny Automator and dozens of other marketing integrations

Here are just a few of the powerful personalization and targeting options we offer: Popup Page Level Targeting - Allows you to customize popups based on specific pages, category sections, and URL query / anchor tags. Referrer Detection for Popups - Show custom marketing popups based on where the user is coming from (google, facebook, twitter, etc). Geolocation Targeting for Popups - Personalize and translate popups based on visitors' physical location (geolocation). OnSite Retargeting® for Popups - Show different marketing popups to new vs returning visitors. OnSite Follow Up Campaigns® for Popups - Create popup drip campaigns based on visitors' past behavior. Device Based Targeting - Create custom popups for desktop, tablet, and mobile users. Popup Cookie Retargeting - Customize popup experience based on browser cookies. AdBlock Detection Popup - Recover adblock revenue with targeted popups only shown to users with adblock enabled. Smart Tags for Popups - Personalize your marketing popups with users' location, name, email, and add other dynamic content with popup smart tags. Smart Success for Popups - Our popups subscriber recognition lets you show new sales popup offer to those who have already opted-in. Popup Behavior Automation - Customize popups based on # of pages viewed by users, how they interacted with other marketing popups, and more with real-time popup behavior automation. WooCommerce Popup - Create custom WooCommerce popups based on what the user has in their cart, their order value, etc.

Our powerful Display Rules give you control so you can ensure your campaigns never annoy your visitors, but appear at just the most helpful time. Exit-Intent® Popups - Shows popup only when user is about to leave a page. Scroll Trigger Popup - Shows popup only after the user has scrolled X% of page. Click to Load Popup - Shows popup when user clicks on a link or image. Website Inactivity Sensor - Shows popup only when user has been inactive for X seconds. Time on Site Popups - Shows popup only after user has viewed your site or page for X seconds. Scheduled Popups - Shows popup only on certain date / time (great for holiday popups or promotion / sales popup). Other Powerful Popup Features: Animations - Add animation effects to capture users' attention. Sound Effects - Add sound effects to grab users' attention. Smart A/B Testing - A/B test popup ideas to increase conversions. Reliable Conversion Analytics - See how your OptinMonster campaigns are converting with reliable analytics. Advanced Google Analytics - Connect with Google Analytics to see event tracking, enhanced eCommerce tracking, and more. Lead Sharing - Easily share leads with joint venture / co-marketing partners while using the same optin form. Email Newsletter Segmentation - Group email subscribers based on their interests and the unique optin form they subscribed through for improved marketing automation. Lead Backup / Storage - Always backup your subscribers with MonsterLeads. Share on Social Media - Create shareable campaign links for social media using MonsterLinks. Success Tracking Scripts - Setup advertising conversion and retargeting pixels based on popup interaction to improve your PPC results.

Yes! OptinMonster integrates with many WordPress plugins out of the box and we've built unique integrations for the most popular WordPress plugins. WooCommerce Popups - Add upsell and cross-sell popups, free shipping bars, announcement bars, coupon wheels, and more. BigCommerce Popups - Coupon popups, gamified coupon wheels, exit popups, and more to reduce cart abandonment and increase conversions. Shopify Popups - Exit intent popup, cart abandonment popup, upsell popup, free shipping bar, discount wheel popups, and more customized popups for Shopify stores. WPForms Popup - Create contact forms, survey popups, polls, or embed any WPForms form inside lightbox popup modals. Gravity Forms Popup - Create payment form, contact forms, user registrations, login forms, and other Gravity Forms campaigns with just a few clicks. Contact Form 7 Popup - Easily create Contact Form 7 popups with OptinMonster. MemberPress - Create popups for your membership site or course Easy Digital Downloads - Create popups to sell digital downloads and encourage users to buy Uncanny Automator - Easily integrate OptinMonster with hundreds of other WordPress plugins and apps, creating endless automations. If your plugin utilizes Shortcodes, you should be able to use those shortcodes directly in your OptinMonster popups. Imagine the endless possibilities!

We made OptinMonster popup builder to be both easy and powerful with these fields and more... Name Email Phone Text and Text Area Date Radio Buttons Checkboxes Dropdown HTML Embedded Forms Images Videos Buttons Countdown Timers Coupon Wheels Chatbots Progress Bars Social Icons Font Awesome Icons Spacers and Dividers Columns field – create multi-column layouts Google ReCAPTCHA GDPR privacy checkbox

Here are just a few success stories from OptinMonster customers: Before using OptinMonster, our website conversion rate was 2-3%, as expected. Since using OptinMonster, we have been able to improve conversion rates to 5.75%, a 189% increase. Adam Rowles See Case Study OptinMonster played a critical role in increasing my email optin conversion rate by 469%. In real numbers, that is the difference between $7,765 and $47,748 per month in revenue. Matthew Woodward Exit-intent popups have doubled my email opt-in rate. When done right, you can see an instant 10% lift on driving sales. I highly recommend that you use OptinMonster for growing your email list and sales. Neil Patel Click here to see more case studies.

The plugins below are built by the same team that builds OptinMonster. We think you'll love them as much as you will OptinMonster! TrustPulse – Add real-time social proof notifications to boost your store conversions by up to 15%. Beacon – Easily create and share lead magnets and resource libraries. We also recommend WPBeginner for the best WordPress Tutorials and to discover more of the best WordPress plugins.