About WP Stats

WP Stats is the comprehensive analytics platform for the WordPress ecosystem. We track every plugin and theme in the WordPress.org directory — over 62,000 plugins and 27,000 themes — giving developers, agencies, and marketers the data they need to grow.

Our Story

WP Stats was born from a simple frustration: WordPress plugin developers had no reliable way to track their plugin's performance, understand their competition, or discover what keywords drive installs.

WordPress.org provides basic download counters, but nothing that helps developers make strategic decisions. No rank tracking. No keyword research. No competitor analysis. No historical trends.

We built WP Stats to change that.

Founded by Pixar Labs, a company dedicated to building tools for the WordPress ecosystem, WP Stats launched with a single goal: give WordPress developers the same level of analytics insight that app store developers and SaaS founders take for granted.

Today, WP Stats is the most comprehensive WordPress plugin and theme analytics platform available, trusted by plugin authors, theme developers, WordPress agencies, and digital marketers worldwide.

Our Mission

Help WordPress plugin and theme developers grow through data-driven insights.

The WordPress ecosystem powers over 40% of the web, yet the developers who build its plugins and themes have historically lacked the tools to understand their market position. WP Stats exists to close that gap.

We believe that when developers have access to accurate, timely data about their products' performance, they build better software, make smarter decisions, and ultimately strengthen the entire WordPress ecosystem.

What We Do

Complete Directory Tracking

We track the entire WordPress.org plugin directory (62,000+ plugins) and theme directory (27,000+ themes). Every plugin. Every theme. Every author. No sampling, no estimates — complete coverage.

Rank Tracking

Monitor where your plugin ranks in WordPress.org search results for the keywords that matter most. Track position changes daily and see how algorithm updates or readme changes affect your visibility.

Keyword Research

Discover which search terms WordPress users type when looking for plugins like yours. Analyze keyword competition, search volume indicators, and find untapped opportunities to improve your plugin's discoverability.

Competitor Analysis

Compare your plugin head-to-head against competitors. See how you stack up on active installs, growth rate, ratings, download velocity, and search rankings. Understand your competitive position with side-by-side metrics.

Readme Optimization

Your readme.txt is your plugin's landing page on WordPress.org. Our readme analyzer evaluates your readme against best practices and provides actionable recommendations to improve your search visibility and conversion rate.

Plugin & Theme Detection

Scan any WordPress website to identify which plugins and themes it uses. Discover what technology powers the sites in your niche, find potential competitors, and understand market adoption patterns.

Historical Statistics

Access historical performance data for any plugin or theme in the directory. Track active install growth, download trends, rating changes, and rank movements over time. Spot trends early and measure the impact of your updates.

Our Data

Accuracy matters. That is why WP Stats syncs directly from WordPress.org's official database — not scraped HTML pages, not third-party estimates.

How It Works

Source: We sync from WordPress.org's Elasticsearch database, the same data source that powers WordPress.org itself
Frequency: Our data pipeline runs twice daily (9 AM and 9 PM UTC), ensuring you always have fresh statistics
Coverage: We track 62,000+ plugins, 27,000+ themes, and 60,000+ developer profiles — the complete WordPress.org directory
History: We preserve historical data, so you can track trends and measure growth over weeks, months, and years
Processing: Raw data is enriched with calculated rankings, growth rates, and derived metrics through our automated statistics pipeline

What We Track for Each Plugin

Active installations and download counts
Star ratings and review counts
WordPress.org search rankings by keyword
Version history and update frequency
Author information and cross-references
Category classifications and tags
Support ticket resolution rates

The Team Behind WP Stats

WP Stats is built and maintained by the team at Pixar Labs.

We are a team of developers, data engineers, and WordPress enthusiasts who have spent years working within the WordPress ecosystem. We understand the challenges plugin and theme developers face because we have lived them ourselves.

Our team brings together expertise in:

WordPress development — Years of experience building plugins and themes for WordPress.org
Data engineering — Designing reliable pipelines that process millions of data points daily
Search & analytics — Deep understanding of how WordPress.org search works and what drives plugin discoverability
Product design — Making complex data accessible and actionable through intuitive interfaces

Why Developers Trust WP Stats

Complete data: We track the full WordPress.org directory, not a subset
Fresh data: Synced twice daily directly from WordPress.org's database
Accurate rankings: Calculated from real WordPress.org data, not estimates
Actionable insights: Tools designed to help you take action, not just view numbers
Fair pricing: Plans starting at $4.99/month with a 14-day free trial on every plan
Built by WordPress people: We understand the ecosystem because we are part of it

Get in Touch

Have questions about WP Stats? Want to share feedback or suggest a feature? We would love to hear from you.

Contact Us

You can also find us at:

Website: wpstats.dev
Parent Company: Pixar Labs

WP Stats is a product of Pixar Labs. WordPress is a registered trademark of the WordPress Foundation. WP Stats is not affiliated with or endorsed by the WordPress Foundation.