by Pagup
4.9 (45 reviews)
Ads.txt & App-ads.txt Manager for WordPress
App-ads.txt & Ads.txt manager allows you to create, manage & publish your app-ads.txt & ads.txt file from your WordPress dashboard.
Compatible with WP 6.9
v1.1.9
Current Version v1.1.9
Updated 3 days ago
Last Update on 17 Jan, 2026
Synced 7 hours ago
Last Synced on
Rank
#4,780
—
No change
Active Installs
2K+
-26.3%
KW Avg Position
22.8
—
No change
Downloads
68.6K
+2 today
Support Resolved
0%
—
No change
Rating
98%
Review 4.9 out of 5
4.9
(45 reviews)
Next Milestone 3K
2K+
3K+
362
Ranks to Climb
-
Growth Needed
8,000,000
Active Installs
Pro
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Rank Changes
Current
#4,780
Change
Best
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Peak
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4.9
45 reviews
Overall
98%
5
42
(93%)
4
1
(2%)
3
1
(2%)
2
1
(2%)
1
0
(0%)
Tracked Keywords
Showing 4 of 4| Keyword | Position | Change | Type | Updated |
|---|---|---|---|---|
| App-adstxt | 1 | — | Tag | 19 hours ago |
| adstxt | 2 | — | Tag | 19 hours ago |
| ads.txt | 13 | — | Tag | 19 hours ago |
| advertising | 75 | — | Tag | 19 hours ago |
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Start Tracking FreePlugin Details
- Version
- 1.1.9
- Last Updated
- Jan 17, 2026
- Requires WP
- 4.1+
- Tested Up To
- 6.9
- PHP Version
- 5.6 or higher
- Author
- Pagup
Support & Rating
- Rating
- ★ ★ ★ ★ ★ 4.9
- Reviews
- 45
- Support Threads
- 0
- Resolved
- 0%
Keywords
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Frequently Asked Questions
Common questions about Ads.txt & App-ads.txt Manager for WordPress
It is an IAB-approved text file that aims to prevent unauthorized inventory sales. In a fragmented advertising ecosystem, ads.txt serves as a method of improving transparency for demand side platforms. In fact, DSPs aren’t buying web supply that isn’t authorized via ads.txt. Concretly, publishers drop a text file on their web servers that lists all of the companies that are authorized to sell the publishers’ inventory. Similarly, programmatic platforms also integrate ads.txt files to confirm which publishers’ inventory they are authorized to sell. This allows buyers to check the validity of the inventory they purchase. More details here My .txt file doesn’t show up at all. Please clear your browser cache and reload the ads.txt OR app-ads.txt link.
A DSP looking to bid on app inventory scans the app-ads.txt file on a developer’s website to verify which ad sources are authorized to sell that app’s inventory. The DSP will only accept bid requests from ad sources listed on the file and authorized by the app developer.
There are two main benefits for app developers. - Capturing revenue from brand spend. Brands today represent a growing and potentially significant revenue opportunity for developers. We can expect that many DSPs that adhere to app-ads.txt won’t purchase inventory missing the app-ads.txt file, just as they won’t buy unauthorized inventory on web. Developers who don’t implement app-ads.txt are likely to be removed from DSPs’ pool of targeted media. - Fighting ad fraud. Bad actors may forge apps that impersonate legitimate apps, and mislead DSPs to spend brand budgets on their forged inventory. Legitimate developers end up losing out on ad revenue that was originally intended for them. App-ads.txt blocks unauthorized developer impersonations and minimizes instances of fraud that ultimately hurt developers’ bottom line. Source : https://www.ironsrc.com/blog/what-is-app-ads-txt/
Authorized in-app inventory. An ever-increasing amount of brands are looking to advertise in-app today. Brand buyers now rely on an adherence to app-ads.txt to make sure they don’t buy unauthorized inventory from app developers and negatively impact campaign performance. Developers who don’t implement app-ads.txt can be removed from any brand buyer’s target media list. That’s why joining the app-ads.txt movement is crucial for publishers to maintain their revenue. Ad fraud prevention. App-ads.txt blocks unauthorized developers who impersonate legitimate apps and mislead DSPs into spending brand budgets on fake inventory. With fraud instances minimized, authentic developers can retain more of the ad revenue from inventory genuinely targeted to their app. Source : https://support.vungle.com/hc/en-us/articles/360029177591-App-ads-text-Overview