by attributer
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Attributer: UTM & Lead Source Tracking for WPForms, Gravity Forms, Contact Form 7 & More
Capture UTM parameters, click IDs and lead source data in WPForms, Gravity Forms, Contact Form 7 and more. Know where your leads come from.
Compatible with WP 7.0.2
v1.4.1
Current Version v1.4.1
Updated 1 month ago
Last Update on 24 Jun, 2026
Refreshed 12 hours ago
Last Refreshed on
Rank
#56,928
+162 this week
Active Installs
0+
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No change
KW Avg Position
120.8
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No change
Downloads
118
+3 today
Support Resolved
0%
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No change
Rating
0%
Review 0 out of 5
0
(0 reviews)
Next Milestone 10
0+
10+
44,436
Ranks to Climb
-
Growth Needed
8,000,000
Active Installs
Pro
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Rank Changes
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Tracked Keywords
Showing 4 of 4| Keyword | Position | Change | Type | Updated |
|---|---|---|---|---|
| utm parameters | 93 | — | Tag | 1 day ago |
| marketing attribution | 95 | — | Tag | 1 day ago |
| utm tracking | 117 | — | Tag | 1 day ago |
| lead source | 178 | — | Tag | 1 day ago |
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Start Tracking FreePlugin Details
- Version
- 1.4.1
- Last Updated
- Jun 24, 2026
- Requires WP
- 6.0+
- Tested Up To
- 7.0.2
- PHP Version
- 7.4 or higher
- Author
- attributer
Support & Rating
- Rating
- ☆ ☆ ☆ ☆ ☆ 0
- Reviews
- 0
- Support Threads
- 0
- Resolved
- 0%
Keywords
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Frequently Asked Questions
Common questions about Attributer: UTM & Lead Source Tracking for WPForms, Gravity Forms, Contact Form 7 & More
Attributer is a marketing attribution tool that captures information about where every lead came from (UTM parameters, click IDs, referrer, landing page, and more) and passes it through with each form submission on your website. You can then see the data in your WordPress dashboard, include it in email notifications, send it to your CRM, and more.
Google Analytics tells you where your website visitors come from. Attributer tells you where your leads and customers come from. GA4 reports on anonymous traffic; Attributer attaches attribution data to individual lead records in your CRM, so you can answer questions like "how many leads did our Google Ads campaign generate" and "what's the revenue we got from SEO."
Three reasons. First, raw UTM tracking only captures paid traffic, missing leads from organic search, social, referral, and direct. Second, UTM tracking only works if someone fills the form on the same page they landed on, but most visitors browse before converting and the UTMs get lost. Third, raw UTM tracking doesn't capture click IDs (GCLID, FBCLID, MSCLKID) that you need for offline conversion uploads. Attributer handles all three.
Yes. The WordPress plugin is free, but it connects to an Attributer account (which has a 14-day free trial, no credit card). Paid plans scale based on monthly form submissions. See attributer.io/pricing.
Attributer offers a 14-day free trial of all paid plans. After that, plans start from $29 per month. Pricing scales by monthly form submission volume.
Yes. WPForms (both Lite and Pro) is fully supported with one-click hidden field installation. Attribution data is captured on every WPForms submission.
Yes. Gravity Forms is fully supported with one-click hidden field installation across all your forms. Attribution data appears in your Gravity Forms entries and flows through every Gravity Forms integration (Salesforce, HubSpot, Mailchimp, Zapier, etc.).
Yes. Contact Form 7 is supported with one-click hidden field installation. Attribution data is included in form notifications and any CF7 integrations you have set up.
Yes. All four are supported with one-click hidden field installation.
The WordPress plugin doesn't currently support one-click hidden field installation for Elementor Forms, but you can still capture attribution data by manually adding hidden fields in Elementor's form editor. Step-by-step instructions (with screenshots) can be found on our help site.