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Attributer: UTM & Lead Source Tracking for WPForms, Gravity Forms, Contact Form 7 & More

Name: Attributer: UTM & Lead Source Tracking for WPForms, Gravity Forms, Contact Form 7 & More
Author: attributer

Capture UTM parameters, click IDs and lead source data in WPForms, Gravity Forms, Contact Form 7 and more. Know where your leads come from.

Attributer ranks #58,865 among WordPress.org plugins with 0+ active installations, and was last updated Jun 24, 2026. Data from WordPress.org, refreshed twice daily — see methodology.

Tested up to WP 7.0.6 (Current: 7.1.2)

v1.4.1 Current Version v1.4.1

Updated 2 months ago Last Update on 24 Jun, 2026

Refreshed 8 hours ago Last Refreshed on

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Rank

#58,865

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Active Installs

-100%

KW Avg Position

128

0.2 worse

Downloads

251

+4 today

Support Resolved

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Rating

Review 0 out of 5

0 (0 reviews)

Next Milestone 10

Total Progress 40%

0+ 10+

13,312

Ranks to Climb

Growth Needed

8,000,000

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Active Installs 0,000,000+

Growth +0.0%

Peak 0,000,000

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Plugin Details

Version: 1.4.1
Last Updated: Jun 24, 2026
Requires WP: 6.0+
Tested Up To: 7.0.6
PHP Version: 7.4 or higher
Author: attributer

Support & Rating

Rating: ☆ ☆ ☆ ☆ ☆ 0
Reviews: 0
Support Threads: 0
Resolved: 0%

Keywords

form tracking lead source marketing attribution utm parameters utm tracking

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Frequently Asked Questions

Common questions about Attributer: UTM & Lead Source Tracking for WPForms, Gravity Forms, Contact Form 7 & More

Attributer is a marketing attribution tool that captures information about where every lead came from (UTM parameters, click IDs, referrer, landing page, and more) and passes it through with each form submission on your website. You can then see the data in your WordPress dashboard, include it in email notifications, send it to your CRM, and more.

Google Analytics tells you where your website visitors come from. Attributer tells you where your leads and customers come from. GA4 reports on anonymous traffic; Attributer attaches attribution data to individual lead records in your CRM, so you can answer questions like "how many leads did our Google Ads campaign generate" and "what's the revenue we got from SEO."

Three reasons. First, raw UTM tracking only captures paid traffic, missing leads from organic search, social, referral, and direct. Second, UTM tracking only works if someone fills the form on the same page they landed on, but most visitors browse before converting and the UTMs get lost. Third, raw UTM tracking doesn't capture click IDs (GCLID, FBCLID, MSCLKID) that you need for offline conversion uploads. Attributer handles all three.

Yes. The WordPress plugin is free, but it connects to an Attributer account (which has a 14-day free trial, no credit card). Paid plans scale based on monthly form submissions. See attributer.io/pricing.

Attributer offers a 14-day free trial of all paid plans. After that, plans start from $29 per month. Pricing scales by monthly form submission volume.

Yes. WPForms (both Lite and Pro) is fully supported with one-click hidden field installation. Attribution data is captured on every WPForms submission.

Yes. Gravity Forms is fully supported with one-click hidden field installation across all your forms. Attribution data appears in your Gravity Forms entries and flows through every Gravity Forms integration (Salesforce, HubSpot, Mailchimp, Zapier, etc.).

Yes. Contact Form 7 is supported with one-click hidden field installation. Attribution data is included in form notifications and any CF7 integrations you have set up.

Yes. All four are supported with one-click hidden field installation.

The WordPress plugin doesn't currently support one-click hidden field installation for Elementor Forms, but you can still capture attribution data by manually adding hidden fields in Elementor's form editor. Step-by-step instructions (with screenshots) can be found on our help site.

Attributer: UTM & Lead Source Tracking for WPForms, Gravity Forms, Contact Form 7 & More

Next Milestone 10

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