by WPDeveloper 4.8 (85 reviews)

BetterLinks – Link Shortener, Link Cloaking, Redirects, Affiliate Link Manager & MCP

Name: BetterLinks – Link Shortener, Link Cloaking, Redirects, Affiliate Link Manager & MCP
Rating: 4.8 (85 reviews)
Author: WPDeveloper

Shorten, cloak, redirect & track every link in WordPress. Branded short URLs, click analytics, affiliate links & MCP access for AI assistants.

BetterLinks ranks #1,296 among WordPress.org plugins with 20,000+ active installations, a 4.8/5 rating from 85 reviews, and was last updated Sep 10, 2026. Data from WordPress.org, refreshed twice daily — see methodology.

Compatible with WP 7.1

v3.1.3 Current Version v3.1.3

Updated 6 days ago Last Update on 10 Sep, 2026

Refreshed 9 hours ago Last Refreshed on

Top 5% by installs Downloads +489.7% this week Actively maintained

View on WordPress.org

Rank

#1,296

-1 this week

Active Installs

20K+

-17.8%

KW Avg Position

6.8

— No change

Downloads

733.4K

+91 today

Support Resolved

100%

— No change

Rating

96%

Review 4.8 out of 5

4.8 (85 reviews)

Next Milestone 30K

Total Progress 43.5%

20K+ 30K+

203

Ranks to Climb

Growth Needed

8,000,000

Active Installs

Pro

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Need 5,655 more installs to reach 30K+

Rank Changes

Current #1,296

Change

Best #

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Active Installs Growth

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Active Installs 0,000,000+

Growth +0.0%

Peak 0,000,000

Downloads Growth

Downloads

Growth

Peak

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Reviews & Ratings

4.8

85 reviews

Overall 96%

77 (91%)

4 (5%)

0 (0%)

4 (5%)

Support Threads Overview

Resolved

Unresolved

Total Threads

Resolved

Unresolved

100%

Resolution Rate

Security History

Source: WPVulnerability

4 known vulnerabilities on record · 2 in the last 24 months · checked 1 week ago

Aug 25, 2026 UNPATCHED

BetterLinks – Link Shortener, Link Cloaking, Redirects, Affiliate Link Manager & MCP [betterlinks] <= 3.1.0 (unfixed)

CVE-2026-19801 · No fix released
Nov 1, 2024

BetterLinks – Link Shortener, Link Cloaking, Redirects, Affiliate Link Manager & MCP [betterlinks] < 2.1.8

CVE-2024-51672 · Fixed in v2.1.8
Oct 18, 2023

BetterLinks – Link Shortener, Link Cloaking, Redirects, Affiliate Link Manager & MCP [betterlinks] < 1.6.1

CVE-2023-45104 · Fixed in v1.6.1
Oct 20, 2021

BetterLinks – Link Shortener, Link Cloaking, Redirects, Affiliate Link Manager & MCP [betterlinks] < 1.2.6

CVE-2021-24812 · Fixed in v1.2.6

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Plugin Details

Version: 3.1.3
Last Updated: Sep 10, 2026
Requires WP: 5.3+
Tested Up To: 7.1
PHP Version: 7.4 or higher
Author: WPDeveloper

Support & Rating

Rating: ★ ★ ★ ★ ★ 4.8
Reviews: 85
Support Threads: 1
Resolved: 100%

Keywords

affiliate links link cloaking link shortener redirects url shortener

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TL;DR

AI summary of the plugin's readme

This plugin is for WordPress site owners and marketers who need to shorten, manage, and track links on their site. It solves the problem of creating branded short links, monitoring click analytics, and running trackable marketing campaigns without leaving WordPress.

Link shortening
301, 302, 307 redirects
UTM Builder for campaigns
Bot Blocker
Broken link checker
Gutenberg and Elementor integration
Tag and Category performance tracking
Real-time analytics reports

Frequently Asked Questions

Common questions about BetterLinks – Link Shortener, Link Cloaking, Redirects, Affiliate Link Manager & MCP

BetterLinks is a WordPress link management plugin for creating short links, branded links, affiliate links, redirects and trackable campaign URLs directly from your WordPress dashboard.

Affiliate marketers, bloggers, SEO professionals, agencies, content creators, ecommerce teams and any site owner who needs to shorten, cloak, organize, redirect and track links in WordPress.

Yes. The free plugin includes unlimited short links, 301/302/307 redirects, categories and tags, click tracking and analytics, the UTM builder, CSV import/export and one-click migration from other plugins. BetterLinks PRO adds cloaking, dynamic redirects, advanced analytics and more.

No. BetterLinks creates short links on your own domain, so your branding stays intact and your click data stays in your own database — with no per-click pricing.

Yes. Every short link is served from your own site by default, and BetterLinks PRO adds full custom domain support if you want a separate short domain.

Yes. BetterLinks records total and unique clicks, referrers, countries, browsers and devices, with a real-time dashboard and date-range filtering. Bot traffic is filtered out automatically.

Yes — it is built for it. Shorten, cloak, organize and track affiliate URLs, add nofollow/sponsored attributes, automatically link keywords across your content, and display FTC-friendly affiliate disclosures.

No. Redirects resolve from an optimized cache rather than repeated database queries, so performance stays consistent even with tens of thousands of links.

Yes. BetterLinks includes one-click migration for Pretty Links, ThirstyAffiliates and Simple 301 Redirects, plus CSV import. Keep the old plugin active until the migration finishes.

Yes. Add UTM campaign parameters to any link. BetterLinks PRO adds saved UTM templates that you can apply across many links at once.