by Clarivo
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Clarivo – AI Content Disclosure
Detects AI-generated media by its metadata, allows manual marking and labels it visibly on request (Art. 50 EU AI Act).
Compatible with WP 7.0.2
v1.1.0
Current Version v1.1.0
Updated 2 days ago
Last Update on 16 Jul, 2026
Refreshed 6 hours ago
Last Refreshed on
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Tracked Keywords
Showing 3 of 3| Keyword | Position | Change | Type | Updated |
|---|---|---|---|---|
| labelling | 16 | — | Tag | 2 days ago |
| eu ai act | 23 | — | Tag | 2 days ago |
| disclosure | 120 | — | Tag | 2 days ago |
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- Version
- 1.1.0
- Last Updated
- Jul 16, 2026
- Requires WP
- 6.7+
- Tested Up To
- 7.0.2
- PHP Version
- 7.4 or higher
- Author
- Clarivo
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Frequently Asked Questions
Common questions about Clarivo – AI Content Disclosure
No – and be wary of tools that promise this. Whether a piece of content falls under the labelling obligations of Art. 50 EU AI Act is a case-by-case decision for the operator (when in doubt, with legal advice). Clarivo is a technical tool: it finds indications of AI origin, makes marking and visible labelling easy, and documents the status in the Media Library. It cannot and does not want to take over the decision itself or the legal assessment.
The EU AI Act splits the transparency obligations across two roles. As a website operator you must visibly disclose AI or deepfake content for image, audio and video to your visitors (Art. 50(4), from 2 August 2026).
machine-readable note into the file. That is exactly what Clarivo provides the visible labelling for, across all media types: badge/overlay on the image, notice line or overlay on the video and audio player, optionally with the official EU icons. Note: Clarivo is a technical tool and is no substitute for legal advice – whether a specific piece of content falls under the obligation is for you to decide, when in doubt with legal advice.
Because machine-readable marking of the file itself is the job of the AI provider (Art. 50(2)) – that is, the AI system that creates the content (ChatGPT, Gemini, Veo, ElevenLabs & co.), not the website operator. Your operator obligation is the visible disclosure (Art. 50(4)), and Clarivo covers that at the player. Clarivo deliberately does not take on the provider's job and therefore does not alter video/audio files. For images, Clarivo additionally offers the machine-readable IPTC/XMP note as a voluntary bonus (it also survives downloading the image file) – that is not an operator obligation either.
Automatic detection reads the file's metadata. Anyone who takes an image via "copy image", through the clipboard or as a screenshot loses ALL metadata in the process – automatic detection is then no longer possible. For that reason, always download AI images as the original file ("Download" or "Save as") and upload that file to the Media Library. Some image editors and "optimisation" plugins also strip metadata on save. Undetected images can be marked manually in the Media Library's attachment dialog.
Tested with freshly created images, each downloaded as the original file (as of June 2026): Google Gemini: yes (C2PA manifest, source "Google (Gemini)"). ChatGPT / GPT-Image (OpenAI): yes (C2PA manifest). Midjourney: yes (XMP note in the PNG file; source attribution generic, as the file contains no manufacturer name). Seedream (ByteDance): yes (C2PA manifest, BytePlus ModelArk). Recraft: no – the export file contains no metadata; please mark images manually. DALL-E (classic), Adobe Firefly, Stable Diffusion, FLUX, Ideogram, Leonardo AI, Canva AI, Bing/Copilot Designer, Grok: not yet tested. Many of these providers write C2PA or XMP metadata that the scan detects generically – but a verified test result is not yet available. Important: a C2PA manifest alone does not mean "AI" – for example, Pixel 10 smartphones embed C2PA in every normal camera photo. Clarivo therefore evaluates the digitalSourceType and correctly classifies genuine camera photos as "no finding" (verified with a test file). Conversely: providers
proof that an image is not AI-generated.
Principle: the machine-readable in-file note (IPTC or XMP in the original file) exists exclusively for images. Video and audio files are labelled visibly only – the media files themselves remain unchanged. Manual marking and visible labelling work for all media types. JPEG: scan yes · in-file note yes (IPTC) PNG: scan yes · in-file note yes (XMP) WebP: scan yes · in-file note yes (XMP) GIF: scan yes · in-file note no AVIF: scan yes, with a limitation – the scan reads the first 512 KB of the file; if the metadata of a large AVIF file lies beyond that (behind the image data), it is not found. Rare in practice; when in
HEIC/HEIF: WordPress 6.7 and later automatically converts HEIC uploads to JPEG – the JPEG file is scanned and, where applicable, given a note. MP4 / MOV (video): scan yes (C2PA manifest in the container, e.g. Google Veo 3) · no in-file note M4A (audio): scan yes (same container as MP4) · no note MP3: scan yes (AIGC note in the ID3 tag, e.g. MiniMax; C2PA/XMP in ID3 provenance frames) · no note WebM, WAV, OGG, FLAC, MKV, AVI …: no evaluable provenance metadata standard (as of 06/2026) – the scan honestly returns "no finding", manual marking possible at any time.
Yes, optionally. In June 2026 the EU Commission published official icons for labelling AI-generated content together with the voluntary Code of Practice (three categories: fully AI-generated, AI-edited, basic "AI"). On the "Images" tab, under "Display" you can choose the "Official EU icon + text" variant – the free-text badge remains the default. The matching icon