by WebToffee 4.8 (54 reviews)

WebToffee eCommerce Marketing Automation – Email marketing, Popups, Email customizer

Name: WebToffee eCommerce Marketing Automation – Email marketing, Popups, Email customizer
Rating: 4.8 (54 reviews)
Author: WebToffee

Create and send marketing emails and campaigns. Enable email automations, Popups, spin-a-wheel, sign-up forms, and more. Customize WooCommerce emails.

WebToffee eCommerce Marketing Automation ranks #2,112 among WordPress.org plugins with 10,000+ active installations, is #247 of 8,848 in the Customization category, a 4.8/5 rating from 54 reviews, and was last updated Aug 18, 2026. Data from WordPress.org, refreshed twice daily — see methodology.

Compatible with WP 7.1.4

v2.1.8 Current Version v2.1.8

Updated 2 months ago Last Update on 18 Aug, 2026

Refreshed 6 days ago Last Refreshed on

#247 of 8,848 in Customization Top 5% by installs Downloads -14.4% this week

View on WordPress.org

Rank

#2,112

— No change

Active Installs

10K+

-12.8%

KW Avg Position

14.2

0.4 better

Downloads

334.3K

+45 today

Support Resolved

100%

— No change

Rating

96%

Review 4.8 out of 5

4.8 (54 reviews)

Next Milestone 20K

Total Progress 13.4%

10K+ 20K+

709

Ranks to Climb

Growth Needed

8,000,000

Active Installs

Pro

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Need 8,657 more installs to reach 20K+

Rank Changes

Current #2,112

Change

Best #

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Active Installs Growth

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Active Installs 0,000,000+

Growth +0.0%

Peak 0,000,000

Downloads Growth

Downloads

Growth

Peak

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Reviews & Ratings

4.8

54 reviews

Overall 96%

47 (87%)

5 (9%)

0 (0%)

1 (2%)

Support Threads Overview

Resolved

Unresolved

Total Threads

Resolved

Unresolved

100%

Resolution Rate

Security History

Source: WPVulnerability

3 known vulnerabilities on record · 1 in the last 24 months · checked 2 weeks ago

Oct 30, 2025

WebToffee eCommerce Marketing Automation – Email marketing, Popups, Email customizer [decorator-woocommerce-email-customizer] < 2.1.2

CVE-2025-67599 · Fixed in v2.1.2
Nov 23, 2023

WebToffee eCommerce Marketing Automation – Email marketing, Popups, Email customizer [decorator-woocommerce-email-customizer] < 1.2.8

CVE-2023-48284 · Fixed in v1.2.8
Nov 2, 2023

WebToffee eCommerce Marketing Automation – Email marketing, Popups, Email customizer [decorator-woocommerce-email-customizer] < 1.2.8

CVE-2023-48284 · Fixed in v1.2.8

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Plugin Details

Version: 2.1.8
Last Updated: Aug 18, 2026
Requires WP: 6.0+
Tested Up To: 7.1.4
PHP Version: 5.6 or higher
Author: WebToffee

Support & Rating

Rating: ★ ★ ★ ★ ★ 4.8
Reviews: 54
Support Threads: 1
Resolved: 100%

Keywords

Email Customizer Email Marketing email automation popups woocommerce marketing

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TL;DR

AI summary of the plugin's readme

This plugin is for WooCommerce store owners who want to run marketing campaigns and customize their store's transactional emails. It solves the need for email automation, popups, and branded email design without requiring separate marketing and email-customization tools.

Welcome email automation
Abandoned cart recovery emails
Winback and thank you emails
Exit intent and spin-a-wheel popups
Upsells and cross-sells
Pre-built email templates
Free shipping progress bar
Custom CSS for emails

Frequently Asked Questions

Common questions about WebToffee eCommerce Marketing Automation – Email marketing, Popups, Email customizer

With WebToffee ECommerce Marketing plugin, you can create various popup campaigns, including: 1. Welcome Campaigns 2. Cart Recovery Campaigns 3. Exit Intent Popups 4. Simple Lead Capture Campaigns with Discount Offers

WebToffee's Email Automation feature allows you to set up automated campaigns such as welcome emails, cart abandonment recovery, and win-back emails. This ensures that you can consistently engage with your customers and increase sales without manual intervention.

Yes, the default email content can be modified and updated.

Yes, you can upload an image and adjust its width, color, padding, etc. The user can be redirected to your website when they click the image.

The plugin does not require you to do any coding, but it does have the provision to add custom CSS if further customization is required.

You can customize all the standard transactional WooCommerce emails that are sent by default in a WooCommerce store. Additionally, the plugin is compatible with the most popular plugins. You can directly select the corresponding email type and begin the customizations.

Yes, you can add social links at the footer of the email.