by WP Media 4.3 (1,656 reviews)

Imagify Image Optimization: Optimize Images | Compress & Convert to WebP/AVIF

Name: Imagify Image Optimization: Optimize Images | Compress & Convert to WebP/AVIF
Rating: 4.3 (1656 reviews)
Author: WP Media

Image optimization in 1‑click: compress, resize & convert to WebP/AVIF – free up to 20MB/month. Enjoy the easiest WordPress image optimizer to set up.

Imagify Image Optimization ranks #68 among WordPress.org plugins with 900,000+ active installations, is #7 of 6,651 in the Media category, a 4.3/5 rating from 1,656 reviews, and was last updated Sep 7, 2026. Data from WordPress.org, refreshed twice daily — see methodology.

Compatible with WP 7.1

v2.3.4 Current Version v2.3.4

Updated 1 month ago Last Update on 07 Sep, 2026

Refreshed 2 days ago Last Refreshed on

#7 of 6,651 in Media Top 1% by installs Downloads -28% this week

View on WordPress.org

Rank

#68

— No change

Active Installs

900K+

-12.2%

KW Avg Position

2.4

— No change

Downloads

17.3M

+975 today

Support Resolved

67%

— No change

Rating

86%

Review 4.3 out of 5

4.3 (1,656 reviews)

Next Milestone 1M

Total Progress 100%

900K+ 1M+

Ranks to Climb

Growth Needed

8,000,000

Active Installs

Pro

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Rank Changes

Current #68

Change

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Active Installs Growth

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Active Installs 0,000,000+

Growth +0.0%

Peak 0,000,000

Downloads Growth

Downloads

Growth

Peak

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Reviews & Ratings

4.3

1,656 reviews

Overall 86%

1,295 (78%)

64 (4%)

31 (2%)

44 (3%)

222 (13%)

Support Threads Overview

Resolved

Unresolved

Total Threads

Resolved

Unresolved

67%

Resolution Rate

Security History

Source: WPVulnerability

No known vulnerabilities on record for Imagify Image Optimization. Checked 1 week ago.

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Plugin Details

Version: 2.3.4
Last Updated: Sep 07, 2026
Requires WP: 5.3+
Tested Up To: 7.1
PHP Version: 7.4 or higher
Author: WP Media

Support & Rating

Rating: ★ ★ ★ ★ ☆ 4.3
Reviews: 1,656
Support Threads: 3
Resolved: 67%

Keywords

compress images convert AVIF convert webp image optimization optimize images

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TL;DR

AI summary of the plugin's readme

This plugin is for WordPress site owners who want to reduce image file sizes without technical setup. It compresses images, resizes oversized ones, and converts them to WebP and AVIF formats to speed up page load times.

Smart Compression
Lossless Compression option
WebP and AVIF conversion
Automatic image resizing
Asynchronous bulk optimization
Original image backup
Auto-optimize on upload
MCP AI access

Frequently Asked Questions

Common questions about Imagify Image Optimization: Optimize Images | Compress & Convert to WebP/AVIF

Absolutely. Imagify can be configured to automatically optimize images as they’re uploaded to your Media Library. This ensures every image is compressed using the best optimization settings the moment it appears on your site—saving you time and maximizing performance.

You can use GTMetrix and Google PageSpeed Insights to check the relevant suggestions. It is recommended to test the following metrics before and after the image optimization: Total Page Size (GTMetrix) Optimize images (GTMetrix) Serve images in next-gen formats (PageSpeed Insights) Efficiently encode images (PageSpeed Insights)

Imagify is an extremely powerful image optimizer: our advanced compressing algorithm will compress images, reduce their weight without sacrificing their quality. Imagify is also super easy to use. Thanks to its intuitive design, you can easily get familiar with the interface and services without thinking about it. And our dedicated customer support will help you fix any issue with your image optimizing process. Support is available via contact form, either on our website, or directly on your Imagify plugin settings page.

You can use Imagify on as many websites as you wish. Your image optimization quota to compress images will be shared evenly across all of the websites. If you need more control over how your Imagify subscription is used, you should create sub-accounts to allocate a quota for each.

Imagify will deliver images in the original format for browsers that don’t support the next-gen WebP format automatically, so there is nothing further to be done.

Yes, Imagify is fully compatible with NextGEN Gallery, the most popular photo gallery plugin for WordPress. All Imagify optimization features related to NextGEN Gallery images are located and usable within the NextGEN Gallery menus and pages. So when you add images to your NextGEN galleries, you’ll be able to optimize them as well.

Imagify can optimize JPG, PNG, WebP, PDF files and GIFs (whether animated or not).

Don’t worry! Imagify comes with the Smart Compression Mode. It means that your images will be automatically optimized for the best possible compression ratio and quality. There’s nothing else to do – just enjoy your lighter and faster images.

The image optimization process is performed on our servers. Once done, Imagify returns the optimized image to your server. We do not edit images’ titles or any other information, so there is nothing further to be done on your end than to compress images. Your original images will be moved to a dedicated backup folder (just make sure to keep the Backup option active in Imagify settings).

With Imagify v2.2, the creation of WebP images is enabled by default. This means that when Imagify optimizes your images using its built-in WebP optimizer, a WebP version will automatically be generated, provided you have disabled the “Create AVIF versions of images” option in your plugin settings. Although the WebP files won’t be directly visible in your Media Library, you can verify their creation by checking for the “Next-Gen generated: yes” indication in the Imagify column of your Media Library.