by WP Media
4.3 (1,613 reviews)
Imagify Image Optimization – Optimize Images | Compress Images | Convert WebP | Convert AVIF
Optimize images in 1-click: compress images, convert to WebP & AVIF, resize, and boost your site with the easiest WordPress image optimization plugin!
Compatible with WP 6.9
v2.2.7
Current Version v2.2.7
Updated 5 days ago
Last Update on 15 Jan, 2026
Synced 16 hours ago
Last Synced on
Rank
#71
—
No change
Active Installs
900K+
-10%
KW Avg Position
12.4
—
No change
Downloads
16.9M
+1,400 today
Support Resolved
100%
—
No change
Rating
86%
Review 4.3 out of 5
4.3
(1,613 reviews)
Next Milestone 1M
900K+
1M+
4
Ranks to Climb
-
Growth Needed
8,000,000
Active Installs
Pro
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Need 400,000 more installs to reach 1M+
Rank Changes
Current
#71
Change
Best
#
Downloads Growth
Downloads
Growth
Peak
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4.3
1,613 reviews
Overall
86%
5
1,262
(78%)
4
63
(4%)
3
30
(2%)
2
43
(3%)
1
215
(13%)
Tracked Keywords
Showing 5 of 5| Keyword | Position | Change | Type | Updated |
|---|---|---|---|---|
| convert AVIF | 5 | — | Tag | 1 month ago |
| compress images | 6 | — | Tag | 1 month ago |
| convert webp | 9 | — | Tag | 1 month ago |
| optimize images | 19 | — | Tag | 1 month ago |
| image optimization | 23 | — | Tag | 1 month ago |
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Support Threads Overview
Resolved
Unresolved
5
Total Threads
5
Resolved
0
Unresolved
100%
Resolution Rate
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Start Tracking FreePlugin Details
- Version
- 2.2.7
- Last Updated
- Jan 15, 2026
- Requires WP
- 5.3+
- Tested Up To
- 6.9
- PHP Version
- 7.3 or higher
- Author
- WP Media
Support & Rating
- Rating
- ★ ★ ★ ★ ☆ 4.3
- Reviews
- 1,613
- Support Threads
- 5
- Resolved
- 100%
Keywords
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Frequently Asked Questions
Common questions about Imagify Image Optimization – Optimize Images | Compress Images | Convert WebP | Convert AVIF
You can use GTMetrix and Google PageSpeed Insights to check the relevant suggestions. It is recommended to test the following metrics before and after the image optimization: Total Page Size (GTMetrix) Optimize images (GTMetrix) Serve images in next-gen formats (PageSpeed Insights) Efficiently encode images (PageSpeed Insights)
Imagify is an extremely powerful image optimizer: our advanced compressing algorithm will compress images, reduce their weight without sacrificing their quality. Imagify is also super easy to use. Thanks to its intuitive design, you can easily get familiar with the interface and services without thinking about it. And our dedicated customer support will help you fix any issue with your image optimizing process. Support is available via contact form, either on our website, or directly on your Imagify plugin settings page.
You can use Imagify on as many websites as you wish. Your image optimization quota to compress images will be shared evenly across all of the websites. If you need more control over how your Imagify subscription is used, you should create sub-accounts to allocate a quota for each.
Imagify will deliver images in the original format for browsers that don’t support the next-gen WebP format automatically, so there is nothing further to be done.
Yes, Imagify is fully compatible with NextGEN Gallery, the most popular photo gallery plugin for WordPress. All Imagify optimization features related to NextGEN Gallery images are located and usable within the NextGEN Gallery menus and pages. So when you add images to your NextGEN galleries, you’ll be able to optimize them as well.
Imagify can optimize JPG, PNG, WebP, PDF files and GIFs (whether animated or not).
Don’t worry! Imagify comes with the Smart Compression Mode. It means that your images will be automatically optimized for the best possible compression ratio and quality. There’s nothing else to do – just enjoy your lighter and faster images.
The image optimization process is performed on our servers. Once done, Imagify returns the optimized image to your server. We do not edit images’ titles or any other information, so there is nothing further to be done on your end than to compress images. Your original images will be moved to a dedicated backup folder (just make sure to keep the Backup option active in Imagify settings).
With Imagify v2.2, the creation of WebP images is enabled by default. This means that when Imagify optimizes your images using its built-in WebP optimizer, a WebP version will automatically be generated, provided you have disabled the “Create AVIF versions of images” option in your plugin settings. Although the WebP files won’t be directly visible in your Media Library, you can verify their creation by checking for the “Next-Gen generated: yes” indication in the Imagify column of your Media Library.
Once your images have been optimized via the WP plugin, the compressed images stay on your end forever (even if you delete the Imagify account). During the optimization process, compressed images sent via the API or WordPress plugin are stored for one hour on our server (they are already sent back to your site and stay there safely). Using the online application, compressed images are stored for 24 hours (with a free account) and for unlimited time if you have a paid subscription.