by Toast Plugins 4.1 (8 reviews)

Website Internal Link Optimiser

Name: Website Internal Link Optimiser
Rating: 4.1 (8 reviews)
Author: Toast Plugins

Website Internal Link Finder is a powerful tool that helps you improve internal linking across your site in a professional, efficient, and fully manua …

Website Internal Link Optimiser ranks #12,167 among WordPress.org plugins with 200+ active installations, a 4.1/5 rating from 8 reviews, and was last updated Sep 14, 2026. Data from WordPress.org, refreshed twice daily — see methodology.

Compatible with WP 7.1

v5.3.0 Current Version v5.3.0

Updated 3 days ago Last Update on 14 Sep, 2026

Refreshed 8 hours ago Last Refreshed on

Top 25% by installs Downloads +60.8% this week Actively maintained

View on WordPress.org

Rank

#12,167

-15 this week

Active Installs

200+

— No change

KW Avg Position

0.5 worse

Downloads

10.9K

+5 today

Support Resolved

— No change

Rating

82%

Review 4.1 out of 5

4.1 (8 reviews)

Next Milestone 300

Total Progress 51%

200+ 300+

978

Ranks to Climb

Growth Needed

8,000,000

Active Installs

Pro

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Rank Changes

Current #12,167

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Active Installs Growth

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Active Installs 0,000,000+

Growth +0.0%

Peak 0,000,000

Downloads Growth

Downloads

Growth

Peak

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Reviews & Ratings

4.1

8 reviews

Overall 82%

5 (63%)

1 (13%)

0 (0%)

1 (13%)

Security History

Source: WPVulnerability

2 known vulnerabilities on record · 2 in the last 24 months · checked 1 month ago

Apr 16, 2025

Website Internal Link Optimiser [internal-link-finder] < 5.1.4

CVE-2025-39547 · Fixed in v5.1.4
Apr 7, 2025

Website Internal Link Optimiser [internal-link-finder] < 5.1.3

CVE-2025-32243 · Fixed in v5.1.3

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Plugin Details

Version: 5.3.0
Last Updated: Sep 14, 2026
Requires WP: 5.0.0+
Tested Up To: 7.1
PHP Version: 7.0 or higher
Author: Toast Plugins

Support & Rating

Rating: ★ ★ ★ ★ ☆ 4.1
Reviews: 8
Support Threads: 0
Resolved: 0%

Keywords

content management internal linking seo

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TL;DR

AI summary of the plugin's readme

Website Internal Link Optimiser is aimed at SEO professionals and site owners managing internal linking on their WordPress site. It solves the problem of finding incoming internal links to pages, spotting linking opportunities, and avoiding broken links when pages are deleted or restructured.

View incoming links per page
Search for linking opportunities
Internal linking score algorithm
Find links before deleting pages
Review anchor text variety
Client-facing score reporting

Frequently Asked Questions

Common questions about Website Internal Link Optimiser

We've tested it on many different WordPress themes. It's lightweight and plays nicely with other plugins, but as with all plugins, we recommend a test install on a staging server before you deploy it live.

Sure, some do, some automate it (you don't want that), and others only give you part of the picture. WILO does nothing other than internal linking, so it's another tool in your SEO kit to improve your site further. It's not designed to replace your existing SEO tools. WILO is designed to give you a complimentary tool to make fine SEO adjustments that can gain you those important 2-3 position shifts on the first page of the results and rocket your ranking to> 20 positions.

No, but a solid understanding of internal linking and using exact, broad, partial and LSI anchor texts will give you an advantage. I can't find an admin or settings page for WILO. There isn't one—WILO works on the front end of your site with no back-end interface. Please don't leave us a one-star review because you can't find one.

WILO assumes your site structure is semantically correct, so if your site is built correctly, it will not report links in header, navigational, aside or footer sections; if your site's code is a little off, it might report on multiple links, but then that's a mark-up issue as WILO looks for in-paragraph links within your article tags. You need to check the quality of your code).

The larger your site, the longer it takes. The better your on-page SEO, the longer it takes, but why would you want it to be anything less than perfect? Investing time in WILO makes a positive difference in the SERPs.

WILO is our way of giving something back to the WP community. The team behind WILO build bespoke WordPress sites for a living, and we do pretty well out of it, so we've released WILO as a free plugin to give back.

The plugin was designed and built by the team at Toast Plugins and Toast Design in the UK. We work 24/7 on all things WordPress.

We're working on a Premium version of WILO with a back-end reporting suite that SEOs can use to demonstrate their practical work to clients. We will also add a download option to get the data from the current page into a spreadsheet to the Pro version.

Like all other plugins, you can download it from here and upload it to your site or use the admin Plugin install option (again, as with all plugins, we recommend a test install in a staging environment first).

If you need help with the results that WILO gives you or want general SEO assistance, we have a team that does SEO, so get in touch. I have a problem with the plugin. Reach out on the support tab or contact us directly; we can help you.

Website Internal Link Optimiser

Next Milestone 300

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Rank Changes

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