by Toast Plugins
4.1 (8 reviews)
Website Internal Link Optimiser
Website Internal Link Finder is a powerful tool that helps you improve internal linking across your site in a professional, efficient, and fully manua …
Tested up to WP 6.8.3 (Current: 6.9)
v5.2.7
Current Version v5.2.7
Updated 1 week ago
Last Update on 07 Jan, 2026
Synced 8 hours ago
Last Synced on
Rank
#14,348
—
No change
Active Installs
100+
-43.2%
KW Avg Position
80
—
No change
Downloads
10.6K
+2 today
Support Resolved
0%
—
No change
Rating
82%
Review 4.1 out of 5
4.1
(8 reviews)
Next Milestone 200
100+
200+
1,027
Ranks to Climb
-
Growth Needed
8,000,000
Active Installs
Pro
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Rank Changes
Current
#14,348
Change
Best
#
Downloads Growth
Downloads
Growth
Peak
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Upgrade NowReviews & Ratings
4.1
8 reviews
Overall
82%
5
5
(63%)
4
1
(13%)
3
1
(13%)
2
0
(0%)
1
1
(13%)
Tracked Keywords
Showing 1 of 1| Keyword | Position | Change | Type | Updated |
|---|---|---|---|---|
| internal linking | 80 | — | Tag | 20 hours ago |
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- Version
- 5.2.7
- Last Updated
- Jan 07, 2026
- Requires WP
- 5.0.0+
- Tested Up To
- 6.8.3
- PHP Version
- 7.0 or higher
- Author
- Toast Plugins
Support & Rating
- Rating
- ★ ★ ★ ★ ☆ 4.1
- Reviews
- 8
- Support Threads
- 0
- Resolved
- 0%
Keywords
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Frequently Asked Questions
Common questions about Website Internal Link Optimiser
We've tested it on many different WordPress themes. It's lightweight and plays nicely with other plugins, but as with all plugins, we recommend a test install on a staging server before you deploy it live.
Sure, some do, some automate it (you don't want that), and others only give you part of the picture. WILO does nothing other than internal linking, so it's another tool in your SEO kit to improve your site further. It's not designed to replace your existing SEO tools. WILO is designed to give you a complimentary tool to make fine SEO adjustments that can gain you those important 2-3 position shifts on the first page of the results and rocket your ranking to> 20 positions.
No, but a solid understanding of internal linking and using exact, broad, partial and LSI anchor texts will give you an advantage. I can't find an admin or settings page for WILO. There isn't one—WILO works on the front end of your site with no back-end interface. Please don't leave us a one-star review because you can't find one.
WILO assumes your site structure is semantically correct, so if your site is built correctly, it will not report links in header, navigational, aside or footer sections; if your site's code is a little off, it might report on multiple links, but then that's a mark-up issue as WILO looks for in-paragraph links within your article tags. You need to check the quality of your code).
The larger your site, the longer it takes. The better your on-page SEO, the longer it takes, but why would you want it to be anything less than perfect? Investing time in WILO makes a positive difference in the SERPs.
WILO is our way of giving something back to the WP community. The team behind WILO build bespoke WordPress sites for a living, and we do pretty well out of it, so we've released WILO as a free plugin to give back.
The plugin was designed and built by the team at Toast Plugins and Toast Design in the UK. We work 24/7 on all things WordPress.
We're working on a Premium version of WILO with a back-end reporting suite that SEOs can use to demonstrate their practical work to clients. We will also add a download option to get the data from the current page into a spreadsheet to the Pro version.
Like all other plugins, you can download it from here and upload it to your site or use the admin Plugin install option (again, as with all plugins, we recommend a test install in a staging environment first).
If you need help with the results that WILO gives you or want general SEO assistance, we have a team that does SEO, so get in touch. I have a problem with the plugin. Reach out on the support tab or contact us directly; we can help you.