by Layersync Conversion Tracking 5 (1 reviews)

LayerSync – Conversion Tracking, Pixel Manager, and Server-Side API

Name: LayerSync – Conversion Tracking, Pixel Manager, and Server-Side API
Rating: 5.0 (1 reviews)
Author: Layersync Conversion Tracking

Conversion tracking for online stores. Pixel injection plus server-side Conversion API delivery, built for WooCommerce.

LayerSync ranks #67,828 among WordPress.org plugins with 0+ active installations, is #9,190 of 12,560 in the E-commerce category, a 5/5 rating from 1 reviews, and was last updated Jun 19, 2026. Data from WordPress.org, refreshed twice daily — see methodology.

Tested up to WP 6.9.9 (Current: 7.1.2)

v1.37.4 Current Version v1.37.4

Updated 3 months ago Last Update on 19 Jun, 2026

Refreshed 6 hours ago Last Refreshed on

#9,190 of 12,560 in E-commerce

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Rank

#67,828

— No change

Active Installs

-100%

KW Avg Position

142

3.5 worse

Downloads

1.8K

+5 today

Support Resolved

— No change

Rating

100%

Review 5 out of 5

5 (1 reviews)

Next Milestone 10

Total Progress 0%

0+ 10+

48,088

Ranks to Climb

Growth Needed

8,000,000

Active Installs

Pro

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Rank Changes

Current #67,828

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Active Installs Growth

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Active Installs 0,000,000+

Growth +0.0%

Peak 0,000,000

Downloads Growth

Downloads

Growth

Peak

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Reviews & Ratings

5.0

1 reviews

Overall 100%

1 (100%)

0 (0%)

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Plugin Details

Version: 1.37.4
Last Updated: Jun 19, 2026
Requires WP: 6.5+
Tested Up To: 6.9.9
PHP Version: 8.0 or higher
Author: Layersync Conversion Tracking

Support & Rating

Rating: ★ ★ ★ ★ ★ 5
Reviews: 1
Support Threads: 0
Resolved: 0%

Keywords

conversion tracking Facebook Pixel google ads google analytics woocommerce

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Frequently Asked Questions

Common questions about LayerSync – Conversion Tracking, Pixel Manager, and Server-Side API

When browser-side pixels miss conversions (due to iOS 14+, ad blockers, or cookie restrictions), ad platforms optimize on incomplete data and your cost-per-acquisition rises. LayerSync fixes this by sending conversion events server-to-server to every connected platform via their respective Conversions API. Browser and server events are deduplicated automatically using a shared event_id, so platforms see more of your real conversions without double-counting. More complete data means better optimization and improved Return on Ad Spend.

Install and activate LayerSync Sign up at layersynchub.com and create your site In your LayerSync dashboard, go to Platforms → Meta and paste your Pixel ID + Conversions API Access Token (both from Meta Events Manager) Save and click Test Connection LayerSync automatically fires both the browser Meta Pixel and Meta Conversions API events server-to-server. They're deduplicated using a shared event_id. User data (email, phone, name, address) is SHA-256 hashed and sent as Advanced Matching parameters for maximum Event Match Quality (EMQ). No Google Tag Manager server container required.

Server-side tracking sends conversion events directly from your server to ad platforms — instead of relying only on browser JavaScript pixels. This matters because: Ad blockers block ~40% of browser tracking pixels iOS 14+ App Tracking Transparency reduced Meta Pixel reported conversions by 30–40% Safari ITP limits first-party cookies to 7 days, causing session data loss Browser privacy features increasingly restrict third-party tracking With server-side tracking, your conversion data bypasses all browser restrictions. Ad platforms see your real sales, optimize better, and your ROAS improves.

Yes. This plugin connects WordPress to the LayerSync SaaS, which performs the actual server-to-server dispatch to each ad platform. The LayerSync account is what configures which platforms are enabled, stores your API credentials encrypted, and runs the queue + recovery worker. A free plan is available.

Nine: Meta (Facebook & Instagram), Google Ads, Google Analytics 4, TikTok, Pinterest, Snapchat, LinkedIn, Reddit, and X (Twitter). All nine are server-side, all nine are available on paid plans. The free plan supports browser pixels for all 9 and server-side CAPI for one of your choice.

Yes. LayerSync automatically tracks the full WooCommerce funnel: product view → add to cart → view cart → begin checkout → add payment info → purchase → refund. Order metadata (value, SKU, currency, quantity, category) is captured automatically. HPOS-compatible. Triple-fallback purchase hook (payment_complete + checkout_processed + thankyou) ensures no transaction is missed.

The current release covers WooCommerce and any custom integration via the JavaScript / REST APIs. Support for additional ecommerce platforms is on the roadmap.

No. The browser tracking script loads asynchronously (non-blocking), events are batched server-side, the same-origin REST proxy is lightweight, and the plugin uses indexed database tables. Compatible with WP Rocket, LiteSpeed Cache, W3 Total Cache, Cloudflare, and other caching/CDN solutions. The browser-side recovery queue uses localStorage with strict size limits — no measurable impact on page load.

Yes. LayerSync is fully compatible with WooCommerce HPOS. WC order data is read via the standard wc_get_order() API which abstracts over both storage modes.

Yes. The plugin captures per-event consent state and respects it during retries. There's an admin toggle for "default to denied until consent" suitable for EU/UK traffic. CMPs integrate via window.LayerSync.setConsent({ad_storage: 'granted', ad_user_data: 'granted', ad_personalization: 'granted'}). PII (email, phone, name, address) is SHA-256 hashed server-side before any platform handoff. IP anonymization is supported.