by Lodestone 0 (0 reviews)

Lodestone Green Claims – Greenwashing Checker

Name: Lodestone Green Claims – Greenwashing Checker
Author: Lodestone

Greenwashing checker for WooCommerce: find the environmental claims in your product copy that EU law prohibits, and record the substantiation.

Lodestone Green Claims ranks #53,208 among WordPress.org plugins with 0+ active installations, is #10,017 of 13,822 in the E-commerce category, and was last updated Sep 28, 2026. Data from WordPress.org, refreshed twice daily — see methodology.

Compatible with WP 7.1.3

v1.0.1 Current Version v1.0.1

Updated 3 weeks ago Last Update on 28 Sep, 2026

Refreshed 6 hours ago Last Refreshed on

#10,017 of 13,822 in E-commerce Actively maintained

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Rank

#53,208

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Active Installs

-1%

KW Avg Position

11.8

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Downloads

135

+1 today

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0 (0 reviews)

Next Milestone 10

Total Progress 40%

0+ 10+

22,423

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Growth Needed

8,000,000

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Plugin Details

Version: 1.0.1
Last Updated: Sep 28, 2026
Requires WP: 6.4+
Tested Up To: 7.1.3
PHP Version: 7.4 or higher
Author: Lodestone

Support & Rating

Rating: ☆ ☆ ☆ ☆ ☆ 0
Reviews: 0
Support Threads: 0
Resolved: 0%

Keywords

environmental claims green claims greenwashing sustainability woocommerce

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Frequently Asked Questions

Common questions about Lodestone Green Claims – Greenwashing Checker

No, and be sceptical of anything that says it does. Three reasons, in order of how much they matter. The legal test is a case-by-case assessment against the "average consumer", made by national authorities and courts. The European Commission's own guidance stresses that it is not a statistical test. No local text scan performs it. The Directive's definition of an environmental claim covers "pictorial, graphic or symbolic representation" — images, logos, green leaves, water drops, colours. This plugin reads text. A clean result is therefore structurally incomplete, not merely imperfect, and the plugin says so on every screen that shows findings. And a self-issued green badge saying "compliant" is itself close to the practice that point 2a prohibits. That is why no version of this plugin will ever print one.

No, and this is deliberate. Generating the wording of a legal claim on your behalf would mean the plugin authoring the representation you are liable for. It shows you what a specification looks like, as documentation. It never writes one into your page.

No. Your site title is excluded automatically, and you can add brand and product names in Settings. The Commission's guidance is explicit that a green word in a brand or product name does not automatically constitute an environmental claim. It also says that if such a name is used in a way likely to create an environmental association, it is a claim like any other — so exclude a name because it is genuinely just a name, not to quieten the list.

No. It scans products when WooCommerce is there, and posts and pages either way. The prohibitions cover commercial communications generally, so a business with a "sustainability" landing page and no shop has the same exposure.

There will be some. Words like "green", "natural" and "clean" have ordinary meanings, so they are marked as commonly-innocent, sorted below the rest, and labelled as likely false positives. Dismiss them — that is a normal outcome, dismissing is as prominent as accepting, and your written reason is kept as part of the record.

No. There is no page limit, no scan quota, no expiry date, and nothing free today that gets switched off later to make you upgrade. If that ever changes, this line is a lie and you should say so in a review.

No. It is a screening tool that references the statute. Read the actual instrument, and take advice about your own products.