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baltano
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Merchgain – Gross Margin & Profit Reports for WooCommerce
A free WooCommerce profit report on the native Cost of Goods Sold field: gross margin and gross profit per product, category and period.
Merchgain ranks #53,148 among WordPress.org plugins with 0+ active installations, and was last updated Oct 21, 2026. Data from WordPress.org, refreshed twice daily — see methodology.
Compatible with WP 7.1.4
v0.2.7
Current Version v0.2.7
Updated 1 week ago
Last Update on 21 Oct, 2026
Refreshed 2 days ago
Last Refreshed on
Downloads -19.1% this week
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- Version
- 0.2.7
- Last Updated
- Oct 21, 2026
- Requires WP
- 6.7+
- Tested Up To
- 7.1.4
- PHP Version
- 7.4 or higher
- Author
- baltano
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Frequently Asked Questions
Common questions about Merchgain – Gross Margin & Profit Reports for WooCommerce
Profit divided by revenue. A product bought for 60 and sold for 100 gives 40 profit and a 40% margin. This is not markup on cost, which for the same product would be 66.7%. The two get mixed up often, so the definition is printed under the report as well. Longer answer: https://merchgain.com/r/MARGIN/
From the Cost of Goods Sold field built into WooCommerce 10.3 and newer. Merchgain does not store costs of its own and does not add a second cost field to your products. Longer answer: https://merchgain.com/r/COGS/
No. Merchgain makes no outgoing connections at all - no analytics, no licence check, no update ping of its own. Everything is calculated by your own database and displayed in your own admin. The one exception is your own choice: an AI assistant you connect to your store can read the report through Merchgain's abilities - see the next question.
Only if you connect one yourself. On WordPress 6.9 or later, Merchgain registers read-only abilities through the WordPress Abilities API: a profit summary for a period, the products sold at a loss and the products without a cost. An AI assistant you connect to your store, for example through an MCP plugin, can call them as a logged-in user with the "view WooCommerce reports" permission, and gets the same figures as the Profit & margin screen. Merchgain itself sends nothing anywhere and changes nothing in your store.
They have no cost recorded, and Merchgain reports them as "no cost data" rather than as a cost of zero. Their revenue still counts; they are left out of profit and margin, and the coverage line tells you how much of your revenue that is. Once their products have a cost, the report also estimates them: today's product cost times the quantity sold, the same way WooCommerce would record it if the sale happened today. The estimate has a panel and columns of its own, every estimated figure is marked, and it is never added to the recorded profit. If a cost price changed since the sale, the estimate is off by exactly that change - which is why it stays apart. Longer answer: https://merchgain.com/r/EST/
Because WooCommerce cannot tell the two apart. Saving a cost of zero - on the product or on an order item - makes the core store nothing at all rather than a zero, so "cost of zero" and "no cost entered" end up identical in the database. Rather than guess, Merchgain always says "no cost data" and never "cost 0". Free samples, giveaways and downloadable extras will therefore appear on the missing cost list. Longer answer: https://merchgain.com/r/ZERO/
That is WooCommerce, not Merchgain. Creating a refund makes the core recalculate the cost of every item on the parent order using the product's cost as it is today. If the product cost changed in the meantime, the stored history changes with it. Merchgain reports what is in the database; it
Longer answer: https://merchgain.com/r/REWRITE/
The month the refund was issued, not the month of the original sale. A September sale refunded in November leaves September untouched and shows as a negative amount in November. Reports of closed months do not change behind your back. Longer answer: https://merchgain.com/r/REFUND/
They are left out of the report and named in a warning above the numbers. Merchgain does not convert exchange rates, and adding several currencies into one total would produce a number that looks right and is not. Longer answer: https://merchgain.com/r/CURR/