by Blair Williams 4.8 (1,321 reviews)

PrettyLinks – Affiliate Link Management, URL Shortener, Link Cloaking, Tracking & Branded Short Links

Name: PrettyLinks – Affiliate Link Management, URL Shortener, Link Cloaking, Tracking & Branded Short Links
Rating: 4.8 (1321 reviews)
Author: Blair Williams

🌠 Shorten, brand, and track any URL on your own domain. Keep your links — and your data — where they belong. 🔗

PrettyLinks ranks #225 among WordPress.org plugins with 200,000+ active installations, is #7 of 1,093 in the Advertising category, a 4.8/5 rating from 1,321 reviews, and was last updated Oct 6, 2026. Data from WordPress.org, refreshed twice daily — see methodology.

Compatible with WP 7.1

v4.0.16 Current Version v4.0.16

Updated 5 days ago Last Update on 06 Oct, 2026

Refreshed 9 hours ago Last Refreshed on

#7 of 1,093 in Advertising Top 1% by installs Downloads +1065.7% this week Actively maintained

View on WordPress.org

Rank

#225

— No change

Active Installs

200K+

-27.9%

KW Avg Position

— No change

Downloads

9.3M

+368 today

Support Resolved

55%

— No change

Rating

96%

Review 4.8 out of 5

4.8 (1,321 reviews)

Next Milestone 300K

Total Progress 74%

200K+ 300K+

Ranks to Climb

Growth Needed

8,000,000

Active Installs

Pro

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Need 25,975 more installs to reach 300K+

Rank Changes

Current #225

Change

Best #

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Active Installs Growth

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Active Installs 0,000,000+

Growth +0.0%

Peak 0,000,000

Downloads Growth

Downloads

Growth

Peak

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Reviews & Ratings

4.8

1,321 reviews

Overall 96%

1,243 (94%)

25 (2%)

14 (1%)

5 (0%)

34 (3%)

Support Threads Overview

Resolved

Unresolved

Total Threads

Resolved

Unresolved

55%

Resolution Rate

Security History

Source: WPVulnerability

19 known vulnerabilities on record · 2 in the last 24 months · checked 1 week ago

Aug 4, 2026

PrettyLinks – Affiliate Link Management, URL Shortener, Link Cloaking, Tracking & Branded Short Links [pretty-link] < 3.6.21

CVE-2026-5062 · Fixed in v3.6.21
May 19, 2025

PrettyLinks – Affiliate Link Management, URL Shortener, Link Cloaking, Tracking & Branded Short Links [pretty-link] < 3.6.16

CVE-2025-48247 · Fixed in v3.6.16
Mar 25, 2024

PrettyLinks – Affiliate Link Management, URL Shortener, Link Cloaking, Tracking & Branded Short Links [pretty-link] < 3.6.3

CVE-2024-29770 · Fixed in v3.6.3
Mar 22, 2024

PrettyLinks – Affiliate Link Management, URL Shortener, Link Cloaking, Tracking & Branded Short Links [pretty-link] < 3.6.4

CVE-2024-2326 · Fixed in v3.6.4
Apr 13, 2023

PrettyLinks – Affiliate Link Management, URL Shortener, Link Cloaking, Tracking & Branded Short Links [pretty-link] < 3.4.1

CVE-2022-47149 · Fixed in v3.4.1
Jun 25, 2019

PrettyLinks – Affiliate Link Management, URL Shortener, Link Cloaking, Tracking & Branded Short Links [pretty-link] < 2.1.10

Fixed in v2.1.10
Jun 25, 2019

PrettyLinks – Affiliate Link Management, URL Shortener, Link Cloaking, Tracking & Branded Short Links [pretty-link] < 2.1.10

Fixed in v2.1.10
Jun 19, 2019

PrettyLinks – Affiliate Link Management, URL Shortener, Link Cloaking, Tracking & Branded Short Links [pretty-link] < 2.1.10

CVE-2019-25147 · Fixed in v2.1.10
Jul 7, 2016

PrettyLinks – Affiliate Link Management, URL Shortener, Link Cloaking, Tracking & Branded Short Links [pretty-link] < 1.6.1

Fixed in v1.6.1
Nov 22, 2015

PrettyLinks – Affiliate Link Management, URL Shortener, Link Cloaking, Tracking & Branded Short Links [pretty-link] < 1.6.8

Fixed in v1.6.8

Showing the 10 most recent of 19 records.

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Plugin Details

Version: 4.0.16
Last Updated: Oct 06, 2026
Requires WP: 6.5+
Tested Up To: 7.1
PHP Version: 7.4 or higher
Author: Blair Williams

Support & Rating

Rating: ★ ★ ★ ★ ★ 4.8
Reviews: 1,321
Support Threads: 11
Resolved: 55%

Keywords

affiliate links link cloaking link management link tracking url shortener

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TL;DR

AI summary of the plugin's readme

This plugin is for affiliate marketers, bloggers, podcasters, and social media users who share links and want them to look professional. It turns long URLs into branded short links hosted on the user's own domain, letting them track clicks, update destinations, and keep their data instead of relying on third-party shorteners.

Branded short links on own domain
PrettyPay Stripe checkout links
301, 302 and 307 redirects
Custom or auto-generated slugs
Click and unique-click tracking
Bot filtering with Cloudflare support
IP anonymization and click-retention window
CSV import and export

Frequently Asked Questions

Common questions about PrettyLinks – Affiliate Link Management, URL Shortener, Link Cloaking, Tracking & Branded Short Links

Affiliate marketers, bloggers, podcasters, course creators, social media managers, e-commerce merchants, and anyone else who needs to brand, organize, and track outbound links.

Yes. PrettyLinks operates primarily in the WordPress admin and the front-end pieces are theme-agnostic.

The in-plugin onboarding wizard walks you through the basics. For deeper docs, see our Getting Started page.

Yes. 4.0 is a drop-in upgrade — all of your existing links, clicks, and settings keep working with no migration step. As with any major update, back up your site first.

Pro includes six add-ons: Link in Bio, Developer Tools, Product Displays, Splash Pages, UTMs, and User Links. Link in Bio and Developer Tools are available on Marketer and above; the rest are on Executive. See the add-ons page for details.

Yes. PrettyLinks is fully translation-ready — see our translation guide for instructions.

301 (Permanent) tells search engines the URL has permanently moved — link equity is passed to the destination. 302 and 307 (Temporary) signal a temporary redirect, so search engines keep indexing the original URL. Pro adds Cloaked, JavaScript, Meta-Refresh, Tracking Pixel, and Splash Page redirect types on top of these.

Stripe's standard processing fees always apply. PrettyLinks adds no extra fee for Pro users. Free users have a small 3% per-transaction PrettyLinks fee added on top of Stripe's fees.