by Thijs Joosten Digital Acquisition 1 (0 reviews)

S2S Conversions

Name: S2S Conversions
Author: Thijs Joosten Digital Acquisition

Server-side GA4 tracking via the Measurement Protocol. Adblocker-proof, GDPR-ready, and free forever.

S2S Conversions ranks #55,433 among WordPress.org plugins with 1+ active installations, is #7,243 of 14,124 in the E-commerce category, a 1/5 rating from 0 reviews, and was last updated Aug 13, 2026. Data from WordPress.org, refreshed twice daily — see methodology.

Tested up to WP 7 (Current: 7.1.4)

v1.0.27 Current Version v1.0.27

Updated 2 months ago Last Update on 13 Aug, 2026

Refreshed 1 week ago Last Refreshed on

#7,243 of 14,124 in E-commerce

View on WordPress.org

Rank

#55,433

— No change

Active Installs

— No change

KW Avg Position

N/A

— No change

Downloads

327

+1 today

Support Resolved

— No change

Rating

20%

Review 1 out of 5

1 (0 reviews)

Next Milestone 10

Total Progress 30%

0+ 10+

42,496

Ranks to Climb

Growth Needed

8,000,000

Active Installs

Pro

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Rank Changes

Current #55,433

Change

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Active Installs Growth

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Active Installs 0,000,000+

Growth +0.0%

Peak 0,000,000

Downloads Growth

Downloads

Growth

Peak

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Reviews & Ratings

1.0

0 reviews

Overall 20%

0 (0%)

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Plugin Details

Version: 1.0.27
Last Updated: Aug 13, 2026
Requires WP: 6.0+
Tested Up To: 7
PHP Version: 7.4 or higher
Author: Thijs Joosten Digital Acquisition

Support & Rating

Rating: ★ ☆ ☆ ☆ ☆ 1
Reviews: 0
Support Threads: 0
Resolved: 0%

Keywords

Server Side Tracking conversion tracking ga4 google analytics woocommerce

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Frequently Asked Questions

Common questions about S2S Conversions

No — it complements it. Keep your existing GTM setup for pageviews, events and other tracking. This plugin adds a server-side layer specifically for purchase and lead conversions that are often lost due to ad blockers or payment redirects.

Yes! The plugin works without WooCommerce for lead/form tracking. WooCommerce is only required for purchase tracking.

Yes — this is one of the main benefits. The plugin captures all session data before the payment redirect. Even when a customer is redirected to an external payment page and back, the conversion is correctly attributed.

Yes. GA4 events contain no personally identifiable information — only a pseudonymous client_id and session_id. The plugin respects your visitor's consent settings and only fires after the appropriate consent has been given (configurable per consent tool).

Cookiebot, Complianz, OneTrust, Real Cookie Banner v3, Borlabs Cookie, iubenda, Moove GDPR, CookieScript, WP Cookie Notice, and a custom cookie banner.

Action Scheduler is used to process conversions asynchronously (in the background). It comes bundled with WooCommerce. If you don't have WooCommerce, install the free Action Scheduler plugin by Automattic for best results. Without it, the plugin falls back to WordPress cron, which is less reliable.

Go to Settings → S2S Conversions and scroll to the bottom. The debug log viewer shows the last 200 lines of the log file in real time.