Server Side Tracking via GTM for Google Analytics 4, Meta Conversions API & Google Ads
by Conversios 5 (3 reviews)

Server Side Tracking via GTM for Google Analytics 4, Meta Conversions API & Google Ads

Fix missing WooCommerce conversions using server-side GTM tracking. Improve GA4, Google Ads & Meta Conversions API accuracy.

Server Side Tracking via GTM for Google Analytics 4, Meta C… ranks #32,957 among WordPress.org plugins with 10+ active installations, a 5/5 rating from 3 reviews, and was last updated Sep 2, 2026. Data from WordPress.org, refreshed twice daily — see methodology.

Tested up to WP 7.0.8 (Current: 7.1.4)
v1.1.4 Current Version v1.1.4
Updated 2 months ago Last Update on 02 Sep, 2026
Refreshed 1 week ago Last Refreshed on
Top 50% by installs
View on WordPress.org
Rank
#32,957
— No change
Active Installs
10+
-37.5%
KW Avg Position
71.3
0.8 worse
Downloads
3.2K
+1 today
Support Resolved
0%
— No change
Rating
100%
Review 5 out of 5
5 (3 reviews)

Next Milestone 20

Total Progress 80%
10+ 20+
9,784
Ranks to Climb
-
Growth Needed
8,000,000
Active Installs
Pro

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Rank Changes

31,309 32,133 32,957 33,781 34,605 31-10-2026 01-11-2026 02-11-2026 03-11-2026 04-11-2026 05-11-2026 06-11-2026 07-11-2026
32,035 32,766 33,497 34,228 34,960 23-10-2026 24-10-2026 25-10-2026 26-10-2026 27-10-2026 28-10-2026 29-10-2026 30-10-2026 31-10-2026 01-11-2026 02-11-2026 03-11-2026 04-11-2026 05-11-2026 06-11-2026 07-11-2026
Current #32,957
Change
Best #

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Active Installs Growth

Active Installs 0,000,000+
Growth +0.0%
Peak 0,000,000

Downloads Growth

0 10 31-10-2026 01-11-2026 02-11-2026 03-11-2026 04-11-2026 05-11-2026 06-11-2026 07-11-2026
0 10 23-10-2026 24-10-2026 25-10-2026 26-10-2026 27-10-2026 28-10-2026 29-10-2026 30-10-2026 31-10-2026 01-11-2026 02-11-2026 03-11-2026 04-11-2026 05-11-2026 06-11-2026 07-11-2026
Downloads
Growth
Peak

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Reviews & Ratings

5.0
3 reviews
Overall 100%
5
3 (100%)
4
0 (0%)
3
0 (0%)
2
0 (0%)
1
0 (0%)

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Plugin Details

Version
1.1.4
Last Updated
Sep 02, 2026
Requires WP
6.2+
Tested Up To
7.0.8
PHP Version
8.0 or higher
Author
Conversios

Support & Rating

Rating
★ ★ ★ ★ ★ 5
Reviews
3
Support Threads
0
Resolved
0%

Keywords

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Frequently Asked Questions

Common questions about Server Side Tracking via GTM for Google Analytics 4, Meta Conversions API & Google Ads

WooCommerce is required for full purchase conversion tracking. When WooCommerce is active, the plugin can track key store actions such as add to cart, checkout, and purchase events.
A purchase conversion is counted when the customer successfully completes checkout and reaches the WooCommerce Order Received / Thank You page.
You can send purchase conversion data to Google Analytics 4 (GA4), Google Ads (including Enhanced Conversions)(Pro) , Meta Ads via Conversions API (CAPI), and other supported advertising platforms such as TikTok Ads, Snapchat Ads, and Pinterest.
Purchase conversion tracking works with common WooCommerce payment gateways, including Stripe, PayPal, WooCommerce Payments, Authorize.Net, and Razorpay.
Yes. Missing conversions caused by browser restrictions, ad blockers, and privacy settings are a common reason for GA4 reporting gaps. Server-side tracking helps reduce this data loss and improves reporting consistency.
Order Recovery Engine is a Server side tracking (Pro) feature that automatically detects WooCommerce orders that were completed but not tracked due to thank-you page issues, payment gateway redirects, browser interruptions, or custom checkout flows. The plugin cross-checks WooCommerce orders with reported conversions and sends any missing purchase events to GA4, Google Ads, and Meta using server-side APIs.
No. The setup wizard automates Web Container, Server Container, and server configuration, allowing you to complete the setup without advanced GTM expertise.
Universal Commerce Protocol allows WooCommerce products to be discovered and purchased within Google Gemini. Conversios enables this by syncing your product catalog with Google Merchant Center and tracking purchases from Gemini using server-side tracking.
No. UCP is available only as part of the Conversios Pro plan. The free plugin focuses on server-side tracking for WooCommerce.
Yes. An approved Google Merchant Center account is required, as product data is synced through Merchant Center for Google Gemini shopping experiences.

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