Server Side Tracking via GTM for Google Analytics 4, Meta Conversions API & Google Ads
by Conversios 5 (3 reviews)

Server Side Tracking via GTM for Google Analytics 4, Meta Conversions API & Google Ads

Fix missing WooCommerce conversions using server-side GTM tracking. Improve GA4, Google Ads & Meta Conversions API accuracy.

Tested up to WP 6.9 (Current: 7.0.2)
v1.1.2 Current Version v1.1.2
Updated 3 months ago Last Update on 09 Apr, 2026
Refreshed 10 hours ago Last Refreshed on
View on WordPress.org
Rank
#29,529
No change
Active Installs
10+
-44.4%
KW Avg Position
58
No change
Downloads
2.4K
+1 today
Support Resolved
0%
No change
Rating
100%
Review 5 out of 5
5 (3 reviews)

Next Milestone 20

Total Progress 40%
10+ 20+
24,798
Ranks to Climb
-
Growth Needed
8,000,000
Active Installs
Pro

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Rank Changes

29,216 29,519 29,823 30,126 30,429 18-07-2026 19-07-2026 20-07-2026 21-07-2026 22-07-2026 23-07-2026 24-07-2026 25-07-2026
28,985 29,353 29,722 30,091 30,459 10-07-2026 11-07-2026 12-07-2026 13-07-2026 14-07-2026 15-07-2026 16-07-2026 17-07-2026 18-07-2026 19-07-2026 20-07-2026 21-07-2026 22-07-2026 23-07-2026 24-07-2026 25-07-2026
28,985 29,353 29,722 30,091 30,459 25-06-2026 26-06-2026 27-06-2026 28-06-2026 29-06-2026 30-06-2026 01-07-2026 02-07-2026 03-07-2026 04-07-2026 05-07-2026 06-07-2026 07-07-2026 08-07-2026 09-07-2026 10-07-2026 11-07-2026 12-07-2026 13-07-2026 14-07-2026 15-07-2026 16-07-2026 17-07-2026 18-07-2026 19-07-2026 20-07-2026 21-07-2026 22-07-2026 23-07-2026 24-07-2026 25-07-2026
27,568 31,006 34,444 37,881 41,319 26-04-2026 27-04-2026 28-04-2026 29-04-2026 30-04-2026 01-05-2026 02-05-2026 03-05-2026 04-05-2026 05-05-2026 06-05-2026 07-05-2026 08-05-2026 09-05-2026 10-05-2026 11-05-2026 12-05-2026 13-05-2026 14-05-2026 15-05-2026 16-05-2026 17-05-2026 18-05-2026 19-05-2026 20-05-2026 21-05-2026 22-05-2026 23-05-2026 24-05-2026 25-05-2026 26-05-2026 27-05-2026 28-05-2026 29-05-2026 30-05-2026 31-05-2026 01-06-2026 02-06-2026 03-06-2026 04-06-2026 05-06-2026 06-06-2026 07-06-2026 08-06-2026 09-06-2026 10-06-2026 11-06-2026 12-06-2026 13-06-2026 14-06-2026 15-06-2026 16-06-2026 17-06-2026 18-06-2026 19-06-2026 20-06-2026 21-06-2026 22-06-2026 23-06-2026 24-06-2026 25-06-2026 26-06-2026 27-06-2026 28-06-2026 29-06-2026 30-06-2026 01-07-2026 02-07-2026 03-07-2026 04-07-2026 05-07-2026 06-07-2026 07-07-2026 08-07-2026 09-07-2026 10-07-2026 11-07-2026 12-07-2026 13-07-2026 14-07-2026 15-07-2026 16-07-2026 17-07-2026 18-07-2026 19-07-2026 20-07-2026 21-07-2026 22-07-2026 23-07-2026 24-07-2026 25-07-2026
Current #29,529
Change
Best #

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Active Installs Growth

Active Installs 0,000,000+
Growth +0.0%
Peak 0,000,000

Downloads Growth

0 10 18-07-2026 19-07-2026 20-07-2026 21-07-2026 22-07-2026 23-07-2026 24-07-2026 25-07-2026
0 10 10-07-2026 11-07-2026 12-07-2026 13-07-2026 14-07-2026 15-07-2026 16-07-2026 17-07-2026 18-07-2026 19-07-2026 20-07-2026 21-07-2026 22-07-2026 23-07-2026 24-07-2026 25-07-2026
0 10 25-06-2026 26-06-2026 27-06-2026 28-06-2026 29-06-2026 30-06-2026 01-07-2026 02-07-2026 03-07-2026 04-07-2026 05-07-2026 06-07-2026 07-07-2026 08-07-2026 09-07-2026 10-07-2026 11-07-2026 12-07-2026 13-07-2026 14-07-2026 15-07-2026 16-07-2026 17-07-2026 18-07-2026 19-07-2026 20-07-2026 21-07-2026 22-07-2026 23-07-2026 24-07-2026 25-07-2026
0 10 26-04-2026 29-04-2026 02-05-2026 05-05-2026 08-05-2026 11-05-2026 14-05-2026 17-05-2026 20-05-2026 23-05-2026 26-05-2026 29-05-2026 01-06-2026 04-06-2026 07-06-2026 10-06-2026 13-06-2026 16-06-2026 19-06-2026 22-06-2026 25-06-2026 28-06-2026 01-07-2026 04-07-2026 07-07-2026 10-07-2026 13-07-2026 16-07-2026 19-07-2026 22-07-2026 25-07-2026
0 10 20 30 40 25-07-2025 06-08-2025 18-08-2025 30-08-2025 11-09-2025 23-09-2025 05-10-2025 17-10-2025 29-10-2025 10-11-2025 22-11-2025 04-12-2025 16-12-2025 28-12-2025 09-01-2026 21-01-2026 02-02-2026 14-02-2026 26-02-2026 10-03-2026 22-03-2026 03-04-2026 15-04-2026 27-04-2026 09-05-2026 21-05-2026 02-06-2026 14-06-2026 26-06-2026 08-07-2026 20-07-2026 25-07-2026
Downloads
Growth
Peak

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Reviews & Ratings

5.0
3 reviews
Overall 100%
5
3 (100%)
4
0 (0%)
3
0 (0%)
2
0 (0%)
1
0 (0%)

Tracked Keywords

Showing 4 of 4
Keyword Position Change Type Updated
Server Side Tracking 33 Tag 16 hours ago
gtm 41 Tag 16 hours ago
ga4 57 Tag 16 hours ago
Facebook Pixel 101 Tag 16 hours ago

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Plugin Details

Version
1.1.2
Last Updated
Apr 09, 2026
Requires WP
4.6+
Tested Up To
6.9
PHP Version
7.4 or higher
Author
Conversios

Support & Rating

Rating
★ ★ ★ ★ ★ 5
Reviews
3
Support Threads
0
Resolved
0%

Keywords

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Frequently Asked Questions

Common questions about Server Side Tracking via GTM for Google Analytics 4, Meta Conversions API & Google Ads

WooCommerce is required for full purchase conversion tracking. When WooCommerce is active, the plugin can track key store actions such as add to cart, checkout, and purchase events.
A purchase conversion is counted when the customer successfully completes checkout and reaches the WooCommerce Order Received / Thank You page.
You can send purchase conversion data to Google Analytics 4 (GA4), Google Ads (including Enhanced Conversions)(Pro) , Meta Ads via Conversions API (CAPI), and other supported advertising platforms such as TikTok Ads, Snapchat Ads, and Pinterest.
Purchase conversion tracking works with common WooCommerce payment gateways, including Stripe, PayPal, WooCommerce Payments, Authorize.Net, and Razorpay.
Yes. Missing conversions caused by browser restrictions, ad blockers, and privacy settings are a common reason for GA4 reporting gaps. Server-side tracking helps reduce this data loss and improves reporting consistency.
Order Recovery Engine is a Server side tracking (Pro) feature that automatically detects WooCommerce orders that were completed but not tracked due to thank-you page issues, payment gateway redirects, browser interruptions, or custom checkout flows. The plugin cross-checks WooCommerce orders with reported conversions and sends any missing purchase events to GA4, Google Ads, and Meta using server-side APIs.
No. The setup wizard automates Web Container, Server Container, and server configuration, allowing you to complete the setup without advanced GTM expertise.
Universal Commerce Protocol allows WooCommerce products to be discovered and purchased within Google Gemini. Conversios enables this by syncing your product catalog with Google Merchant Center and tracking purchases from Gemini using server-side tracking.
No. UCP is available only as part of the Conversios Pro plan. The free plugin focuses on server-side tracking for WooCommerce.
Yes. An approved Google Merchant Center account is required, as product data is synced through Merchant Center for Google Gemini shopping experiences.

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