by SweetCode 4.9 (398 reviews)

Pixel Manager for WooCommerce – Conversion Tracking, Google Ads, GA4, TikTok, Dynamic Remarketing

Name: Pixel Manager for WooCommerce – Conversion Tracking, Google Ads, GA4, TikTok, Dynamic Remarketing
Rating: 4.9 (398 reviews)
Author: SweetCode

Conversion tracking for WooCommerce. Google Ads, GA4, Meta, TikTok, OpenAI (ChatGPT) & more. Recover 30% more conversions with server-side tracking!

Pixel Manager for WooCommerce ranks #801 among WordPress.org plugins with 40,000+ active installations, is #89 of 12,214 in the E-commerce category, a 4.9/5 rating from 398 reviews, and was last updated Sep 14, 2026. Data from WordPress.org, refreshed twice daily — see methodology.

Compatible with WP 7.1

v1.68.0 Current Version v1.68.0

Updated 1 day ago Last Update on 14 Sep, 2026

Refreshed 12 hours ago Last Refreshed on

#89 of 12,214 in E-commerce Top 5% by installs Downloads -17.2% this week Actively maintained

View on WordPress.org

Rank

#801

+4 this week

Active Installs

40K+

-19.1%

KW Avg Position

13.8

— No change

Downloads

3.3M

+6,226 today

Support Resolved

100%

— No change

Rating

98%

Review 4.9 out of 5

4.9 (398 reviews)

Next Milestone 50K

Total Progress 92.9%

40K+ 50K+

Ranks to Climb

Growth Needed

8,000,000

Active Installs

Pro

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Rank Changes

Current #801

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Active Installs Growth

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Active Installs 0,000,000+

Growth +0.0%

Peak 0,000,000

Downloads Growth

Downloads

Growth

Peak

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Reviews & Ratings

4.9

398 reviews

Overall 98%

385 (97%)

0 (0%)

2 (1%)

3 (1%)

8 (2%)

Support Threads Overview

Resolved

Unresolved

Total Threads

Resolved

Unresolved

100%

Resolution Rate

Security History

Source: WPVulnerability

10 known vulnerabilities on record · 4 in the last 24 months · checked 1 week ago

Dec 9, 2025

Pixel Manager for WooCommerce – Conversion Tracking, Google Ads, GA4, TikTok, Dynamic Remarketing [woocommerce-google-adwords-conversion-tracking-tag] < 1.52.0

CVE-2025-67564 · Fixed in v1.52.0
Nov 18, 2025

Pixel Manager for WooCommerce – Conversion Tracking, Google Ads, GA4, TikTok, Dynamic Remarketing [woocommerce-google-adwords-conversion-tracking-tag] < 1.49.3

CVE-2025-12545 · Fixed in v1.49.3
Jun 18, 2025

Pixel Manager for WooCommerce – Conversion Tracking, Google Ads, GA4, TikTok, Dynamic Remarketing [woocommerce-google-adwords-conversion-tracking-tag] < 1.49.1

CVE-2025-6201 · Fixed in v1.49.1
Oct 16, 2024

Pixel Manager for WooCommerce – Conversion Tracking, Google Ads, GA4, TikTok, Dynamic Remarketing [woocommerce-google-adwords-conversion-tracking-tag] < 1.14.3

CVE-2022-4974 · Fixed in v1.14.3
Jul 3, 2024

Pixel Manager for WooCommerce – Conversion Tracking, Google Ads, GA4, TikTok, Dynamic Remarketing [woocommerce-google-adwords-conversion-tracking-tag] < 1.43.4

Fixed in v1.43.4
Jun 25, 2024

Pixel Manager for WooCommerce – Conversion Tracking, Google Ads, GA4, TikTok, Dynamic Remarketing [woocommerce-google-adwords-conversion-tracking-tag] < 1.43.4

Fixed in v1.43.4
Jul 18, 2023

Pixel Manager for WooCommerce – Conversion Tracking, Google Ads, GA4, TikTok, Dynamic Remarketing [woocommerce-google-adwords-conversion-tracking-tag] < 1.32.4

CVE-2023-33999 · Fixed in v1.32.4
Mar 4, 2022

Pixel Manager for WooCommerce – Conversion Tracking, Google Ads, GA4, TikTok, Dynamic Remarketing [woocommerce-google-adwords-conversion-tracking-tag] < 1.14.3

CVE-2022-4974 · Fixed in v1.14.3
Feb 28, 2022

Pixel Manager for WooCommerce – Conversion Tracking, Google Ads, GA4, TikTok, Dynamic Remarketing [woocommerce-google-adwords-conversion-tracking-tag] < 1.14.3

Fixed in v1.14.3
Feb 28, 2022

Pixel Manager for WooCommerce – Conversion Tracking, Google Ads, GA4, TikTok, Dynamic Remarketing [woocommerce-google-adwords-conversion-tracking-tag] < 1.14.3

Fixed in v1.14.3

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Plugin Details

Version: 1.68.0
Last Updated: Sep 14, 2026
Requires WP: 6.2+
Tested Up To: 7.1
PHP Version: 7.3 or higher
Author: SweetCode

Support & Rating

Rating: ★ ★ ★ ★ ★ 4.9
Reviews: 398
Support Threads: 2
Resolved: 100%

Keywords

Facebook Pixel conversion tracking google ads google analytics woocommerce

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TL;DR

AI summary of the plugin's readme

This plugin is for WooCommerce store owners who need conversion tracking across Google Ads, GA4, Meta, TikTok, and other advertising platforms. It solves the problem of inaccurate or incomplete conversion data caused by browser limitations, ad blockers, and manual tag management complexity by providing built-in and server-side tracking with consent management.

Google Ads conversion tracking
GA4 Enhanced E-Commerce tracking
Meta/Facebook Pixel remarketing
Google Consent Mode v2 support
Payment Gateway Accuracy Report
Automatic Conversion Recovery (Pro)
Server-side Conversions API tracking (Pro)
OpenAI ads ChatGPT tracking (Pro)

Frequently Asked Questions

Common questions about Pixel Manager for WooCommerce – Conversion Tracking, Google Ads, GA4, TikTok, Dynamic Remarketing

While Google Tag Manager is free, it requires significant technical expertise and many hours of configuration to set up proper WooCommerce e-commerce tracking. You need to create custom data layers, configure triggers and tags for each platform, handle consent mode integration manually, and test extensively to avoid tracking errors. The Pixel Manager provides a turnkey alternative that's optimized specifically for WooCommerce with over 12 years of development. It automatically configures the correct e-commerce events, handles edge cases like payment gateway redirects and order deduplication, and includes unique features like Automatic Conversion Recovery (ACR) and the Payment Gateway Accuracy Report that GTM cannot replicate. Most users find Pixel Manager saves dozens of hours compared to manual GTM setup, while delivering more accurate conversion data.

Server-side tracking sends conversion data directly from your WooCommerce server to advertising platforms like Meta (Facebook), TikTok, Pinterest, Snapchat, Reddit, OpenAI, and Google Analytics 4 – rather than relying solely on browser-based pixels. This results in more reliable, accurate tracking because it works even when browser tracking is limited by ad blockers, Safari ITP cookie restrictions, browser privacy settings, VPNs, or network issues. Our Pro version typically recovers up to 30% more conversions compared to browser-only tracking, directly improving your campaign optimization and ROAS calculations.

Yes. The Pro version includes an OpenAI tracking pixel with browser-side conversion tracking, a server-side Conversions API connection, and Advanced Matching for improved event matching. You only need to enter your OpenAI pixel ID and, for server-side tracking, a Conversions API token. Purchase conversions are always sent server-side for maximum reliability, so you can accurately measure which sales your ads on ChatGPT generate.

ACR is our unique Pro feature that automatically recovers conversions missed due to tracking issues – whether from payment gateway redirects (like PayPal), browser limitations, ad blockers, or network problems. It runs nightly using the WordPress Action Scheduler, identifies WooCommerce orders that weren't properly tracked by your advertising pixels, and sends the conversion data to your advertising platforms retroactively (within the allowed attribution windows). This can recover approximately 50% of otherwise lost conversions, directly improving your Google Ads, Meta, and TikTok campaign performance.

Yes. The Pixel Manager fully supports Google Consent Mode v2, including the new ad_user_data and ad_personalization parameters required by Google since March 2024. It also supports region-specific consent defaults for the EU, UK, and 11+ US states with privacy regulations. The plugin integrates with 15+ consent management platforms (CMPs) out of the box, automatically adjusting tracking behavior based on visitor consent choices. This ensures your WooCommerce store is compliant with GDPR, CCPA, and other privacy regulations while still collecting the maximum amount of conversion data allowed.

The Pixel Manager tracks the complete e-commerce customer journey: product list views (impressions), product detail views, add to cart, remove from cart, begin checkout, add payment info, and purchase events. These events are sent simultaneously to all configured tracking pixels (Google Ads, GA4, Meta, TikTok, etc.) with standardized product data including product ID, name, category, brand, price, and quantity. This comprehensive event tracking powers Google Analytics GA4 Enhanced E-Commerce reports, Google Ads Smart Shopping and Performance Max campaigns, Meta dynamic remarketing ads, and TikTok product catalog campaigns.

Yes. The Pixel Manager makes Google Ads conversion tracking setup on WooCommerce straightforward. Simply enter your Google Ads Conversion ID and Conversion Label, and the plugin automatically tracks purchase conversions with accurate order values, fires dynamic remarketing events for audience building, sends cart item data to optimize Performance Max and Shopping campaigns, tracks the Google Shopping new customer parameter for new customer acquisition campaigns, and supports Enhanced Conversions (Pro) for improved attribution using first-party data.

No. Performance is a core design priority. The back-end code is small and efficient with fast, cached database queries. Larger tasks like ACR processing run during off-peak hours using the WordPress Action Scheduler. The front-end JavaScript library is compiled, tree-shaken to only load code for active pixels, minified, and pre-compressed with gzip and brotli. The Pro version adds lazy loading of the tracking library to further reduce impact on page load time. Many users report the Pixel Manager is faster than alternative tracking plugins and significantly lighter than a comparable Google Tag Manager setup.

Yes. Head over to this link: Documentation

Turn off any kind of caching and / or minification plugins. Log out of the shop. Turn off any kind of ad or script blocker in your browser. Search for one of your keywords and click on one of your ads. Purchase an item from your shop. Wait up to 48 hours until the conversion shows up in Google Ads. (usually takes only a few hours) With the Google Tag Assistant you will also be able to see the tag fired on the thankyou page. HPOS (High Performance Orders Storage) The Pixel Manager is ready for the new WooCommerce High Performance Orders Storage (HPOS) feature. Plugin compatibility Our plugin is designed to work seamlessly with 99.99% of all other plugins. In the rare event of a conflict with a third-party plugin, we typically identify a fix or workaround quickly. To illustrate its broad compatibility, here are a few examples of third-party plugins that work well with the Pixel Manager: Async Javascript Automptimize CartFlows Cloudflare Plugin Cost of Goods for WooCommerce (WPFactory)