Account Engagement
by Cliff Seal 2.7 (16 reviews)

Account Engagement

Integrate Account Engagement with WordPress: easily track visitors, embed forms and dynamic content in pages and posts, or use the forms or dynamic co …

Account Engagement ranks #4,745 among WordPress.org plugins with 2,000+ active installations, is #136 of 1,974 in the Analytics category, a 2.7/5 rating from 16 reviews, and was last updated Jun 3, 2024. Data from WordPress.org, refreshed twice daily — see methodology.

Tested up to WP 6.4 (Current: 7.1)
vtrunk Current Version vtrunk
Updated 2 years ago Last Update on 03 Jun, 2024
Refreshed 13 hours ago Last Refreshed on
#136 of 1,974 in Analytics Top 10% by installs Downloads +11.9% this week No update in over a year
View on WordPress.org
Rank
#4,745
+7 this week
Active Installs
2K+
-30.5%
KW Avg Position
78
0.5 worse
Downloads
214.5K
+32 today
Support Resolved
0%
No change
Rating
54%
Review 2.7 out of 5
2.7 (16 reviews)

Next Milestone 3K

Total Progress 87%
2K+ 3K+
514
Ranks to Climb
-
Growth Needed
8,000,000
Active Installs
Pro

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Rank Changes

4,506 4,627 4,748 4,868 4,989 08-09-2026 09-09-2026 10-09-2026 11-09-2026 12-09-2026 13-09-2026 14-09-2026 15-09-2026
4,733 4,739 4,745 4,751 4,757 31-08-2026 01-09-2026 02-09-2026 03-09-2026 04-09-2026 05-09-2026 06-09-2026 07-09-2026 08-09-2026 09-09-2026 10-09-2026 11-09-2026 12-09-2026 13-09-2026 14-09-2026 15-09-2026
Current #4,745
Change
Best #

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Active Installs Growth

Active Installs 0,000,000+
Growth +0.0%
Peak 0,000,000

Downloads Growth

0 10 20 30 40 50 08-09-2026 09-09-2026 10-09-2026 11-09-2026 12-09-2026 13-09-2026 14-09-2026 15-09-2026
0 10 20 30 40 50 31-08-2026 01-09-2026 02-09-2026 03-09-2026 04-09-2026 05-09-2026 06-09-2026 07-09-2026 08-09-2026 09-09-2026 10-09-2026 11-09-2026 12-09-2026 13-09-2026 14-09-2026 15-09-2026
Downloads
Growth
Peak

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Reviews & Ratings

2.7
16 reviews
Overall 54%
5
4 (25%)
4
2 (13%)
3
2 (13%)
2
0 (0%)
1
8 (50%)

Security History

Source: WPVulnerability

1 known vulnerability on record · 0 in the last 24 months · checked 1 month ago

  1. Account Engagement [pardot] < 2.1.1

    CVE-2024-32148 · Fixed in v2.1.1

TL;DR

AI summary of the plugin's readme

This plugin is for WordPress site owners using Account Engagement for marketing automation. It solves the problem of connecting WordPress to Account Engagement so visitors can be tracked and forms or dynamic content can be added without writing code.

  • Single login connection
  • Visitor tracking
  • Embed forms in pages/posts
  • Embed dynamic content
  • Sidebar widget support
  • Shortcode embedding
  • Visual Editor toolbar button

Frequently Asked Questions

Common questions about Account Engagement

In order to use Salesforce SSO authentication, you must create a connected application for the plugin in your Salesforce org. Navigate to App Manager. On the top right, click the "New Connected App" button. Enter an app name, API name, and contact email of your choice. Click the "Enable OAuth Settings" toggle. Enter a Callback URL to allow Salesforce to redirect users back to your Account Engagement plugin settings page. The URL should look similar to: https://[YourWordpressDomainHere]/wp-admin/options-general.php?page=pardot. Add "Access Pardot Services (pardot_api)" and "Perform requests on your behalf at any time (refresh_token, offline_access)" to your selected OAuth scopes. Save your connected application. A new page will appear with the Consumer Key and Consumer Secret. Enter your Consumer Key, Consumer Secret, and Account Engagement Business Unit ID into the Account Engagement WordPress settings screen. To find the Account Engagement Business Unit ID, go to Salesforce Setup and enter "Account Engagement Business Unit Setup" in the Quick Find box. Your Account Engagement Business Unit ID begins with "0Uv" and is 18 characters long. If you cannot access the Account Engagement Business Unit Setup information, ask your Salesforce Administrator to provide you with the Account Engagement Business Unit ID. Click "Save Settings".
You should then see Authentication Status change from "Not Authenticated" to "Authenticated".
Two simple shortcodes are available for use. Form Shortcode [pardot-form id="{Form ID}" title="{Form Name}" class="" width="100%" height="500" querystring=""] Use [pardot-form] with at least the id parameter. For instance, [pardot-form id="1" title="Title"] renders my Account Engagement form with an ID of 1. Optional parameters: The title parameter is included when using the toolbar button, but it's not required for display. There is no default. The class parameter allows you to add additonal classes to the iframe element. There is no default, but the class pardotform is now automatically added, regardless of any additional classes. The width parameter will set the width of the iframe in pixels or percentage. For example, "500", "500px", and "80%" are all valid. The default is 100%. The height parameter will set the height of the iframe in pixels only. For example, "500" or "500px" are valid. The default is 500px. The querystring parameter appends an arbitrary string to the end of the form's iframe source. This is helpful for passing data directly into the form. You can also do this with filters (see below). Dynamic Content Shortcode [pardot-dynamic-content id="{Dynamic Content ID}" default="{Non-JavaScript Content}"] Use [pardot-dynamic-content] with at least the id parameter. The default parameter is used for accessibility. Whatever is placed here is wrapped in <noscript> tags and is shown only to users who have JavaScript disabled. By default, it will automatically be your "Default Content" as designated in Account Engagement. So, [pardot-dynamic-content id="1" default="My default content."] would render something like: <script type="text/javascript" src="http://go.pardot.com/dcjs/99999/99/dc.js"></script><noscript>My default content.</noscript> ...which would show the dynamic content to users with JavaScript enabled, and 'My default content' to users with it disabled. Note that, due to the way the WordPress Visual Editor works, HTML tags for the parameter will be URL encoded to avoid strange formatting.
Simply choose another campaign in Settings > Account Engagement Settings and click 'Save Settings'.
Since every WordPress theme is different, embedded forms won’t always automatically fit. You’ll want to make a Account Engagement Layout Template specifically for your WordPress theme: Go to Forms in Account Engagement. Find and edit the form that needs updating. Click ahead to the 'Look and Feel' step of the wizard and select the 'Styles' tab. Set 'Label Alignment' to 'Above' and click 'Confirm and Save.'. Click the link to the layout template being used by the form. Edit the layout template and add the following to the <head> section of the template: <style type="text/css"> #pardot-form input.text, #pardot-form textarea { width: 150px; } </style> A width of 150px is just a starting point. Adjust this value until it fits on your page and add additional styles as you see fit. For styling help, reference our Basic CSS for Forms page. I just added a form or dynamic content, and it's not showing up to select it yet. Go to Settings > Account Engagement Settings and click 'Reset Cache'. This should reinitialize and update your Account Engagement content. The editor popup doesn't work, and I know that my WordPress installation is a little different. As of version 1.4, developers can now deal with various directory configurations that would previously cause the plugin to break. This is due to the plugin not being able to find wp-load.php. To fix it, add a new file called pardot-custom-wp-load.php to the plugins/pardot/includes directory (this will never be overridden by updates). In that file, define a constant that gives the absolute path to your wp-load.php file. For instance: define('PARDOT_WP_LOAD', '/path/to/wp-load.php'); Filters pardot_form_embed_code_[Form ID] Filter the entire embed code for a given form. A common usage for this is conditionally appending a query string. So, for instance, the following will filter the embed code for form #545 and append an arbitrary parameter along with the post ID of the page being viewed: function pardot_custom_append_querystring($body_html) { return preg_replace( '/src="([^"]+)"/', 'src="$1?this=that&postID=' . get_the_ID() . '"', $body_html ); } add_filter( 'pardot_form_embed_code_54796', 'pardot_custom_append_querystring' ); You can apply any conditional logic you want. For instance, this will append the same information, but only if you're on the "About" page: function pardot_custom_append_querystring($body_html) { if ( is_page('About') ) { $body_html = preg_replace( '/src="([^"]+)"/', 'src="$1?this=that&postID=' . get_the_ID() . '"', $body_html ); } return $body_html; } add_filter( 'pardot_form_embed_code_54796', 'pardot_custom_append_querystring' ); pardot_https_regex Filter the regular expression used to find URLs to be converted to https://go.pardot.com. This is only used when "Use HTTPS?" is checked in the settings. You may want to filter this regex if you find it's not properly capturing and converting your URLs. function pardot_custom_filter_https_regex() { return "/(http|https|ftp|ftps)\:\/\/[a-zA-Z0-9\-\.]+\.[a-zA-Z]{2,63}(\/\S[^'\"]*)?/"; } add_filter( 'pardot_https_regex', 'pardot_custom_filter_https_regex' );

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