by Presswell 5 (2 reviews)

Presswell Art Direction

Name: Presswell Art Direction
Rating: 5.0 (2 reviews)
Author: Presswell

Manage focal-point cropping and on-demand custom image generation in WordPress.

Presswell Art Direction ranks #17,550 among WordPress.org plugins with 80+ active installations, is #1,843 of 6,339 in the Media category, a 5/5 rating from 2 reviews, and was last updated Sep 2, 2026. Data from WordPress.org, refreshed twice daily — see methodology.

Tested up to WP 7.0.5 (Current: 7.1.1)

v2.0.2 Current Version v2.0.2

Updated 2 weeks ago Last Update on 02 Sep, 2026

Refreshed 6 hours ago Last Refreshed on

#1,843 of 6,339 in Media Top 25% by installs Downloads +23.5% this week Actively maintained

View on WordPress.org

Rank

#17,550

-1 this week

Active Installs

80+

-7%

KW Avg Position

68.8

— No change

Downloads

5.6K

+1 today

Support Resolved

— No change

Rating

100%

Review 5 out of 5

5 (2 reviews)

Next Milestone 90

Total Progress 50%

80+ 90+

914

Ranks to Climb

Growth Needed

8,000,000

Active Installs

Pro

Unlock Exact Install Count

See the precise estimated active installs for this plugin, calculated from real-time ranking data.

Exact install estimates within tiers
Track install growth over time
Milestone progress predictions

Upgrade to Pro

Need 5 more installs to reach 90+

Rank Changes

Current #17,550

Change

Best #

Upgrade to Pro

Unlock 30-day and 90-day rank history charts with a Pro subscription.

Upgrade Now

Active Installs Growth

Upgrade to Pro

Active Installs 0,000,000+

Growth +0.0%

Peak 0,000,000

Downloads Growth

Downloads

Growth

Peak

Upgrade to Pro

Unlock 30-day, 90-day, and yearly download history charts with a Pro subscription.

Upgrade Now

Reviews & Ratings

5.0

2 reviews

Overall 100%

2 (100%)

0 (0%)

Security History

Source: WPVulnerability

No known vulnerabilities on record for Presswell Art Direction. Checked 1 month ago.

Track This Plugin

Get detailed analytics, keyword tracking, and position alerts delivered to your inbox.

Start Tracking Free

Plugin Details

Version: 2.0.2
Last Updated: Sep 02, 2026
Requires WP: 6.1+
Tested Up To: 7.0.5
PHP Version: N/A
Author: Presswell

Support & Rating

Rating: ★ ★ ★ ★ ★ 5
Reviews: 2
Support Threads: 0
Resolved: 0%

Keywords

crop focal-point image responsive images thumbnails

Upgrade to Pro

Unlock keyword rankings, search positions, and detailed analytics with a Pro subscription.

Upgrade Now

Similar Plugins

Adminify – White Label, Admin Menu Editor, Login Customizer

6K+ installs

#2,759

Master Addons for Elementor – Elementor Addons, Widgets, Mega Menu Builder, Popup Builder, Widget Builder & Template Kits

30K+ installs

#1,009

Jetpack – WP Security, Backup, Speed, & Growth

3M+ installs

#18

Advanced Custom Fields (ACF®)

2M+ installs

#28

Image Optimization – Compress Images and Convert to WebP or AVIF

Regenerate Thumbnails

1M+ installs

#64

Smush – Image Optimization, Compression, Lazy Load, WebP & CDN

1M+ installs

#65

Imagify Image Optimization: Optimize Images | Compress & Convert to WebP/AVIF

View all Media plugins

TL;DR

AI summary of the plugin's readme

Presswell Art Direction is for WordPress editors and developers who need control over image cropping and custom thumbnail sizes. It solves the problem of wasted storage and processing by generating non-core image sizes only on demand instead of at upload time, while letting editors set focal points to keep crops centered on the right subject.

Focal-point cropping
Custom image sizes with nested thumbnails
Custom sizes selectable in block/classic editor
Dynamic on-demand thumbnail generation
Batch thumbnail regeneration tool
Endpoint Mode for 404 handoff issues
Import/export size definitions
WP-CLI commands for regenerate/cache management

Frequently Asked Questions

Common questions about Presswell Art Direction

When viewing an image in the media library click the 'Set Focal Point' button. Use the size dropdown to change the crop preview. Click and drag the blue focal point marker to identify the subject of the image. When finished, click the 'Save Focal Point' button to update the focal point settings and clear the image thumbnail cache for regeneration.

Focal points let you control crop framing across many sizes without manually defining crop coordinates for every variant.

Themes often register many custom sizes, but only a subset are used on the live site. Dynamic generation creates only the thumbnails that are actually requested.

Endpoint Mode serves generated images through a WordPress endpoint when your server does not pass filename-based 404 image requests to WordPress. The plugin can auto-enable this mode when compatibility checks fail.

Open Media -> Regenerate Thumbnails and run the regenerator, or run wp pwad regenerate from WP-CLI.