A
by Segment 4.3 (6 reviews)

Analytics for WordPress — by Segment

Analytics for WordPress lets you integrate more than 100 analytics and marketing tools with the flick of a switch.

Analytics for WordPress ranks #10,592 among WordPress.org plugins with 300+ active installations, is #278 of 1,980 in the Analytics category, a 4.3/5 rating from 6 reviews, and was last updated Feb 22, 2016. Data from WordPress.org, refreshed twice daily — see methodology.

Tested up to WP 4 (Current: 7.1)
v1.0.13 Current Version v1.0.13
Updated 10 years ago Last Update on 22 Feb, 2016
Refreshed 14 hours ago Last Refreshed on
#278 of 1,980 in Analytics Top 25% by installs No update in over a year
View on WordPress.org
Rank
#10,592
No change
Active Installs
300+
-18%
KW Avg Position
5
No change
Downloads
46.5K
+1 today
Support Resolved
0%
No change
Rating
86%
Review 4.3 out of 5
4.3 (6 reviews)

Next Milestone 400

Total Progress 16%
300+ 400+
3,682
Ranks to Climb
-
Growth Needed
8,000,000
Active Installs
Pro

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Rank Changes

10,487 10,517 10,547 10,576 10,606 10-09-2026 11-09-2026 12-09-2026 13-09-2026 14-09-2026 15-09-2026 16-09-2026 17-09-2026
10,457 10,495 10,534 10,572 10,610 02-09-2026 03-09-2026 04-09-2026 05-09-2026 06-09-2026 07-09-2026 08-09-2026 09-09-2026 10-09-2026 11-09-2026 12-09-2026 13-09-2026 14-09-2026 15-09-2026 16-09-2026 17-09-2026
Current #10,592
Change
Best #

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Active Installs Growth

Active Installs 0,000,000+
Growth +0.0%
Peak 0,000,000

Downloads Growth

0 10 20 10-09-2026 11-09-2026 12-09-2026 13-09-2026 14-09-2026 15-09-2026 16-09-2026 17-09-2026
0 10 20 02-09-2026 03-09-2026 04-09-2026 05-09-2026 06-09-2026 07-09-2026 08-09-2026 09-09-2026 10-09-2026 11-09-2026 12-09-2026 13-09-2026 14-09-2026 15-09-2026 16-09-2026 17-09-2026
Downloads
Growth
Peak

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Reviews & Ratings

4.3
6 reviews
Overall 86%
5
5 (83%)
4
0 (0%)
3
0 (0%)
2
0 (0%)
1
1 (17%)

Security History

Source: WPVulnerability

No known vulnerabilities on record for Analytics for WordPress. Checked 1 month ago.

TL;DR

AI summary of the plugin's readme

This plugin is for WordPress site owners who want to integrate analytics and marketing tools into their site. It solves the problem of having to install each analytics or marketing tool individually by routing tracking data through Segment to over 100 third-party services.

  • Integrates 100+ analytics tools
  • Automatic pageview and event tracking
  • Toggle tools on/off
  • No code required
  • Advertising integrations (AdRoll, Google Adwords)
  • Analytics integrations (Google Analytics, KISSmetrics)
  • CRM integrations (Salesforce, Zendesk)
  • Email integrations (Customer.io, Marketo)

Frequently Asked Questions

Common questions about Analytics for WordPress — by Segment

Tons! Google Analytics, Mixpanel, KISSmetrics, Chartbeat, Clicky, Intercom, CrazyEgg, Customer.io, Gauges, GoSquared, HubSpot, Marketo, Olark, Quantcast, Vero, and more... You can check out the full list.
We automatically identify users that are logged in to your WordPress site, and record their name, email, username, and website, so you don't need to write any special code to handle that yourself. It also identifies commenters if it can.
We automatically record the different types of WordPress pages your users can visit. Things like "View About Page", "View Post", "View Author Page", etc. So you don't have to worry about recording them yourself. Just by enabling the plugin you'll already be recording all of those actions.
Yup! You can also turn off specific events, in case you only want a few.
Yup! You can even just ignore Administrators or Editors too.
Lots of new goodies for developers in the 1.0.0 release! So very much. The two biggest enhancements for developers are the introduction of the segment_get_current_user_identify and segment_get_current_page_track filters. As a developer, you can hook into these filters and add any sort of conditional logic you want to track any event on a page, or customize the user identification system to hook into your own user system as needed. Super extensible! Beyond that, we've completely refactored the plugin to use all of the appropriate WordPress APIs (Like the Settings API) and have added a easily extendable abstract class for eCommerce platforms. On top of all of that, all of our filters, classes, functions and methods are fully documented inline. Need to add custom settings? By hooking into our segment_default_settings and segment_settings_core_validation filters, you can quickly and easily add your own settings to the Segment plugin.

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