by Buildio 4.8 (4 reviews)

UniPixel: Meta, Pinterest, TikTok, Google & Microsoft Server-Side Tracking for WooCommerce

Name: UniPixel: Meta, Pinterest, TikTok, Google & Microsoft Server-Side Tracking for WooCommerce
Rating: 4.8 (4 reviews)
Author: Buildio

Send conversion events from your WordPress server to Meta, Pinterest, TikTok, Google and Microsoft. No cloud, no GTM. WooCommerce and custom events.

UniPixel ranks #11,563 among WordPress.org plugins with 200+ active installations, is #310 of 2,168 in the Analytics category, a 4.8/5 rating from 4 reviews, and was last updated Oct 21, 2026. Data from WordPress.org, refreshed twice daily — see methodology.

Compatible with WP 7.1.4

v2.6.14 Current Version v2.6.14

Updated 1 week ago Last Update on 21 Oct, 2026

Refreshed 2 days ago Last Refreshed on

#310 of 2,168 in Analytics Top 25% by installs Downloads -53.3% this week Actively maintained

View on WordPress.org

Rank

#11,563

— No change

Active Installs

200+

-29.1%

KW Avg Position

12.2

0.2 worse

Downloads

+14 today

Support Resolved

50%

— No change

Rating

96%

Review 4.8 out of 5

4.8 (4 reviews)

Next Milestone 300

Total Progress 73%

200+ 300+

577

Ranks to Climb

Growth Needed

8,000,000

Active Installs

Pro

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Need 27 more installs to reach 300+

Rank Changes

Current #11,563

Change

Best #

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Active Installs Growth

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Active Installs 0,000,000+

Growth +0.0%

Peak 0,000,000

Downloads Growth

Downloads

Growth

Peak

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Reviews & Ratings

4.8

4 reviews

Overall 96%

3 (75%)

1 (25%)

0 (0%)

Support Threads Overview

Resolved

Unresolved

Total Threads

Resolved

Unresolved

50%

Resolution Rate

Security History

Source: WPVulnerability

No known vulnerabilities on record for UniPixel. Checked 3 months ago.

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Plugin Details

Version: 2.6.14
Last Updated: Oct 21, 2026
Requires WP: 5.0+
Tested Up To: 7.1.4
PHP Version: 8.0 or higher
Author: Buildio

Support & Rating

Rating: ★ ★ ★ ★ ★ 4.8
Reviews: 4
Support Threads: 2
Resolved: 50%

Keywords

Meta Conversion API pinterest conversions api Server Side Tracking TikTok Events API woocommerce pixel

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TL;DR

AI summary of the plugin's readme

UniPixel is for WooCommerce and general WordPress site owners running ads on Meta, Pinterest, TikTok, Google, or Microsoft who want accurate conversion tracking. It solves the problem of browser-based pixels undercounting conversions due to ad blockers, iOS privacy changes, and cookie restrictions by sending events server-side directly to each platform.

Meta Conversion API (CAPI)
Pinterest Conversions API
TikTok Events API
GA4 Measurement Protocol
Microsoft UET & Conversions API
WooCommerce event tracking
Custom events for any page
Automatic event deduplication

Frequently Asked Questions

Common questions about UniPixel: Meta, Pinterest, TikTok, Google & Microsoft Server-Side Tracking for WooCommerce

Your Facebook Pixel ID (from Events Manager) and an Access Token (from Business Settings > System Users). Enter both in UniPixel > Meta Setup.

Your GA4 Measurement ID (format: G-XXXXXXXXXX) and a Measurement Protocol API Secret (from Admin > Data Streams). Optionally, a GTM Container ID if you use Google Tag Manager. Enter these in UniPixel > Google Setup.

Your Pinterest Tag ID, Ad Account ID and a Conversions API Access Token (from Ads Manager > Conversions > Set Up API). Enter all three in UniPixel > Pinterest Setup.

Your TikTok Pixel ID and an Access Token (from Events Manager > Pixel Settings > Advanced Settings). Enter both in UniPixel > TikTok Setup.

Your Microsoft UET Tag ID and a CAPI Access Token (from Microsoft Advertising > Conversion Tracking > UET Tag Settings). Enter both in UniPixel > Microsoft Setup.

Select "Pixel Already Included" in UniPixel settings. This prevents duplicate tracking scripts while still allowing UniPixel to send server-side events and custom events.

Each event gets a unique event ID. The same ID is sent via the browser pixel and the server API call. Meta, Pinterest, TikTok and Google use this ID to merge duplicate events, counting them once instead of twice.

Yes. WooCommerce events (Purchase, AddToCart, etc.) require WooCommerce. But PageView, custom click events and custom interaction events work on any WordPress site.

No. UniPixel sends server-side events directly from your WordPress server to each platform's API. No Google Tag Manager setup is required.