Universal WP Lead Tracking
by Inbound Horizons 5 (1 reviews)

Universal WP Lead Tracking

Adds lead tracking information to e-mails coming from Contact Form 7, Gravity Forms, Ninja Forms, or Elementor PRO form submissions.

Universal WP Lead Tracking ranks #14,267 among WordPress.org plugins with 100+ active installations, is #357 of 2,168 in the Analytics category, a 5/5 rating from 1 reviews, and was last updated Sep 30, 2026. Data from WordPress.org, refreshed twice daily — see methodology.

Compatible with WP 7.1.4
v1.0.15 Current Version v1.0.15
Updated 1 month ago Last Update on 30 Sep, 2026
Refreshed 2 days ago Last Refreshed on
#357 of 2,168 in Analytics Top 25% by installs Downloads -34% this week
View on WordPress.org
Rank
#14,267
— No change
Active Installs
100+
-39.4%
KW Avg Position
N/A
— No change
Downloads
4.8K
+4 today
Support Resolved
0%
— No change
Rating
100%
Review 5 out of 5
5 (1 reviews)

Next Milestone 200

Total Progress 63%
100+ 200+
1,593
Ranks to Climb
-
Growth Needed
8,000,000
Active Installs
Pro

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Need 37 more installs to reach 200+

Rank Changes

14,243 14,286 14,330 14,373 14,416 25-10-2026 26-10-2026 27-10-2026 28-10-2026 29-10-2026 30-10-2026 31-10-2026 01-11-2026
14,241 14,289 14,337 14,385 14,433 17-10-2026 18-10-2026 19-10-2026 20-10-2026 21-10-2026 22-10-2026 23-10-2026 24-10-2026 25-10-2026 26-10-2026 27-10-2026 28-10-2026 29-10-2026 30-10-2026 31-10-2026 01-11-2026
Current #14,267
Change
Best #

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Active Installs Growth

Active Installs 0,000,000+
Growth +0.0%
Peak 0,000,000

Downloads Growth

0 10 25-10-2026 26-10-2026 27-10-2026 28-10-2026 29-10-2026 30-10-2026 31-10-2026 01-11-2026
0 10 17-10-2026 18-10-2026 19-10-2026 20-10-2026 21-10-2026 22-10-2026 23-10-2026 24-10-2026 25-10-2026 26-10-2026 27-10-2026 28-10-2026 29-10-2026 30-10-2026 31-10-2026 01-11-2026
Downloads
Growth
Peak

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Reviews & Ratings

5.0
1 reviews
Overall 100%
5
1 (100%)
4
0 (0%)
3
0 (0%)
2
0 (0%)
1
0 (0%)

Security History

Source: WPVulnerability

No known vulnerabilities on record for Universal WP Lead Tracking. Checked 3 months ago.

TL;DR

AI summary of the plugin's readme

This plugin is for WordPress site owners who use Contact Form 7, Gravity Forms, Ninja Forms, or Elementor PRO for lead-generation forms. It solves the problem of email form submissions lacking context by adding landing page, referrer, IP location, and browser data via a shortcode, and optionally sends form submissions as Google Analytics events.

  • Contact Form 7 integration
  • Gravity Forms integration
  • Ninja Forms integration
  • Elementor PRO integration
  • Tracking-info shortcode for emails
  • HTML email output support
  • Google Analytics event tracking
  • Google Analytics 4 gtag support

Frequently Asked Questions

Common questions about Universal WP Lead Tracking

Yes. The plugin sets one first-party cookie named uwplt_attr in the visitor's browser. It lasts 90 days and holds the landing page, referring website, lead source, campaign, and ad click ID for the visitor's first visit and most recent visit. Nothing in it identifies the visitor personally. The cookie is only read by your own website when a form is submitted, and nothing is sent to Inbound Horizons or any other third party. Depending on where your visitors are and your own policies, you may want to mention this cookie in your privacy policy or cookie consent tool.
No. Attribution is kept only in the visitor's cookie. Websites upgraded from earlier versions may still have a small table named track_sessions from the old method. It is no longer used or written to.
Some browsers, extensions, and privacy settings remove tracking parameters such as gclid from the address before the page loads, and some visitors block cookies. When that happens the plugin can only report what it can see, such as the referring website or a direct visit.

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