by VWO 3 (6 reviews)

Visual Website Optimizer

VWO is the all-in-one platform that helps you conduct visitor research, build an optimization roadmap, and run continuous experimentation.

Visual Website Optimizer ranks #3,228 among WordPress.org plugins with 5,000+ active installations, is #100 of 1,977 in the Analytics category, a 3/5 rating from 6 reviews, and was last updated Jun 13, 2026. Data from WordPress.org, refreshed twice daily — see methodology.

Tested up to WP 7 (Current: 7.1)

v4.14 Current Version v4.14

Updated 3 months ago Last Update on 13 Jun, 2026

Refreshed 12 hours ago Last Refreshed on

#100 of 1,977 in Analytics Top 5% by installs Downloads -27.1% this week

View on WordPress.org

Rank

#3,228

-2 this week

Active Installs

5K+

-5.7%

KW Avg Position

28.4

— No change

Downloads

150.2K

+21 today

Support Resolved

— No change

Rating

60%

Review 3 out of 5

3 (6 reviews)

Next Milestone 6K

Total Progress 25.7%

5K+ 6K+

259

Ranks to Climb

Growth Needed

8,000,000

Active Installs

Pro

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Need 743 more installs to reach 6K+

Rank Changes

Current #3,228

Change

Best #

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Active Installs Growth

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Active Installs 0,000,000+

Growth +0.0%

Peak 0,000,000

Downloads Growth

Downloads

Growth

Peak

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Reviews & Ratings

3.0

6 reviews

Overall 60%

3 (50%)

0 (0%)

3 (50%)

Support Threads Overview

Resolved

Unresolved

Total Threads

Resolved

Unresolved

Resolution Rate

Security History

Source: WPVulnerability

No known vulnerabilities on record for Visual Website Optimizer. Checked 2 days ago.

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Plugin Details

Version: 4.14
Last Updated: Jun 13, 2026
Requires WP: 2.7+
Tested Up To: 7
PHP Version: N/A
Author: VWO

Support & Rating

Rating: ★ ★ ★ ☆ ☆ 3
Reviews: 6
Support Threads: 1
Resolved: 0%

Keywords

WooCommerce Tracking a b testing split testing vwo wordpress optimization

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TL;DR

AI summary of the plugin's readme

This plugin is for WordPress site owners running WooCommerce who use VWO for experimentation and analytics. It simplifies adding the VWO SmartCode and automates tracking of WooCommerce events like product views, cart actions, and purchases, including optional server-side tracking to bypass client-side blockers.

VWO SmartCode integration
Automatic WooCommerce event tracking
Product Viewed tracking
Add to Cart tracking
Product Removed From Cart tracking
Purchase Order tracking
Optional server-side tracking
Asynchronous and synchronous SmartCode support

Frequently Asked Questions

Common questions about Visual Website Optimizer

You can find your VWO Account ID in your VWO dashboard under Account Settings.

Yes, server-side tracking is available and can be enabled in the WooCommerce tab of the plugin settings.

Product Viewed Add to Cart Remove from Cart Purchase (Order Completed)= I can't see any code added to my header or footer when I view my page source = Your theme needs to have the header and footer actions in place before the </head> and before the </body>

No, this plugin is sufficient by itself