by WP Davies 5 (2 reviews)

Alpha Insights – Advanced Analytics, Sales Reporting & COGS for WooCommerce

Name: Alpha Insights – Advanced Analytics, Sales Reporting & COGS for WooCommerce
Rating: 5.0 (2 reviews)
Author: WP Davies

Advanced WooCommerce analytics for profit reporting, traffic insights, COGS, custom sales reports, and A/B experiments.

Alpha Insights ranks #21,957 among WordPress.org plugins with 40+ active installations, is #512 of 1,994 in the Analytics category, a 5/5 rating from 2 reviews, and was last updated Sep 13, 2026. Data from WordPress.org, refreshed twice daily — see methodology.

Compatible with WP 7.1.2

v2.2.0 Current Version v2.2.0

Updated 1 week ago Last Update on 13 Sep, 2026

Refreshed 9 hours ago Last Refreshed on

#512 of 1,994 in Analytics Top 50% by installs Downloads -68% this week Actively maintained

View on WordPress.org

Rank

#21,957

— No change

Active Installs

40+

+5.3%

KW Avg Position

74.4

1.2 worse

Downloads

1.4K

+2 today

Support Resolved

— No change

Rating

100%

Review 5 out of 5

5 (2 reviews)

Next Milestone 50

Total Progress 50%

40+ 50+

1,959

Ranks to Climb

Growth Needed

8,000,000

Active Installs

Pro

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Rank Changes

Current #21,957

Change

Best #

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Active Installs Growth

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Active Installs 0,000,000+

Growth +0.0%

Peak 0,000,000

Downloads Growth

Downloads

Growth

Peak

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Reviews & Ratings

5.0

2 reviews

Overall 100%

2 (100%)

0 (0%)

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Plugin Details

Version: 2.2.0
Last Updated: Sep 13, 2026
Requires WP: 5.0+
Tested Up To: 7.1.2
PHP Version: 7.4 or higher
Author: WP Davies

Support & Rating

Rating: ★ ★ ★ ★ ★ 5
Reviews: 2
Support Threads: 0
Resolved: 0%

Keywords

woocommerce analytics woocommerce analytics plugin woocommerce cost of goods woocommerce profit woocommerce reporting

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Frequently Asked Questions

Common questions about Alpha Insights – Advanced Analytics, Sales Reporting & COGS for WooCommerce

You can add product costs individually or set default costs and override them per order if required.

Yes. Reports can be exported as PDF or CSV in the Pro version.

Yes. Alpha Insights is fully compatible with WooCommerce High-Performance Order Storage (HPOS).

Yes. Pro users can create unlimited reports. Free users can modify the pre-installed reports.

Yes. Experiments (Beta) splits visitors between a control and a treatment using CSS or JavaScript. Each visitor keeps the same variant, and results are measured against Alpha Insights analytics and WooCommerce orders (exposures, conversions, and lift). The free version allows one running test with a Purchase goal. Pro adds PHP snippets, extra variants, audience targeting, holdout traffic, custom goals, and revenue / significance on the report.

Revenue, cost of goods (COGS), gross profit, net profit, margins, expenses, ad spend, ROI, customer performance, product performance, refunds, and traffic analytics.

All data is stored in your WordPress database. Alpha Insights follows WordPress coding standards and security best practices.

Yes. A built-in migration and CSV import/export tool is available in the Cost of Goods Manager.

Yes. If you use the native WooCommerce Cost of Goods feature, Alpha Insights will automatically detect and use those values.

Default WooCommerce reports focus primarily on revenue. Alpha Insights adds cost of goods tracking, profit & loss reporting, expense management, ad spend attribution, and advanced filtering to show your true store profitability.