Why place the code in the head section?

Google Search Console can verify site ownership via your Analytics tag, but only when the tag is in the . You can move it to the footer anytime in plugin settings.

by Łukasz Nowicki 3.7 (1 reviews)

Analytics Head

Name: Analytics Head
Rating: 3.7 (1 reviews)
Author: Łukasz Nowicki

A lightweight Google Analytics plugin for WordPress. Paste your Measurement ID, choose head or footer — done.

Analytics Head ranks #8,398 among WordPress.org plugins with 600+ active installations, is #232 of 2,168 in the Analytics category, a 3.7/5 rating from 1 reviews, and was last updated Jul 28, 2026. Data from WordPress.org, refreshed twice daily — see methodology.

Tested up to WP 7 (Current: 7.1.4)

v1.7.0 Current Version v1.7.0

Updated 3 months ago Last Update on 28 Jul, 2026

Refreshed 1 week ago Last Refreshed on

#232 of 2,168 in Analytics Top 25% by installs Downloads -11.1% this week

View on WordPress.org

Rank

#8,398

— No change

Active Installs

600+

-8.5%

KW Avg Position

47.8

2 worse

Downloads

25.2K

+6 today

Support Resolved

— No change

Rating

74%

Review 3.7 out of 5

3.7 (1 reviews)

Next Milestone 700

Total Progress 56%

600+ 700+

367

Ranks to Climb

Growth Needed

8,000,000

Active Installs

Pro

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Need 44 more installs to reach 700+

Rank Changes

Current #8,398

Change

Best #

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Active Installs Growth

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Active Installs 0,000,000+

Growth +0.0%

Peak 0,000,000

Downloads Growth

Downloads

Growth

Peak

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Reviews & Ratings

3.7

1 reviews

Overall 74%

1 (100%)

0 (0%)

Security History

Source: WPVulnerability

No known vulnerabilities on record for Analytics Head. Checked 3 months ago.

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Plugin Details

Version: 1.7.0
Last Updated: Jul 28, 2026
Requires WP: 6.3+
Tested Up To: 7
PHP Version: 7.4 or higher
Author: Łukasz Nowicki

Support & Rating

Rating: ★ ★ ★ ★ ☆ 3.7
Reviews: 1
Support Threads: 0
Resolved: 0%

Keywords

analytics ga4 gtag lightweight tracking

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TL;DR

AI summary of the plugin's readme

This plugin is for WordPress site owners who need to add Google Analytics tracking code and verify site ownership in Google Webmaster Tools. It solves the problem that other Analytics plugins place tracking code at the end of the page instead of the HEAD section required for Webmaster Tools verification.

Adds tracking code to HEAD section
Google Webmaster Tools site verification
Option to place code in footer
pp_google_analytics_head_before action hook
pp_google_analytics_head_after action hook
pp_google_analytics_head_output filter hook

Frequently Asked Questions

Common questions about Analytics Head

Sign in to Google Analytics, create a GA4 property for your site, and copy the Measurement ID (format G-XXXXXXXXXX) or Google tag ID (GT-…) from Admin → Data Streams. Use only one ID per Google tag — do not enter both the GT- and G- IDs that belong to the same tag.

Google Search Console can verify site ownership via your Analytics tag, but only when the tag is in the <head>. You can move it to the footer anytime in plugin settings.

No. This plugin only inserts the tracking snippet — no OAuth, no API keys, no Google login.

Enable Consent Mode v2 under Privacy in the plugin settings. Before gtag.js loads, this plugin sets: analytics_storage → denied ad_storage → denied ad_user_data → denied ad_personalization → denied wait_for_update → 500 ms The tracking script still loads (that is how Consent Mode works). Until consent is granted, Google receives only limited, cookieless signals. When the visitor accepts cookies, your GDPR / cookie banner plugin (or custom JavaScript) should call gtag('consent', 'update', …) and grant the same four storage types (see Examples). Granting only analytics_storage and ad_storage would leave ad user data / personalization permanently denied. Most modern consent plugins that support Google Consent Mode already do this for you. Enable Consent Mode here, then enable Google Consent Mode / Analytics support in your consent plugin.

No. Consent Mode is not a hard block. The script is always injected; consent defaults start as denied and are updated later. If you need to delay or remove the script until opt-in, use a consent plugin that hard-blocks tags, or filter pp_google_analytics_head_tracking_ids to return an empty list until consent is given.

Any plugin that can run gtag('consent', 'update', …) after the user accepts — for example Complianz, CookieYes, Borlabs Cookie, Cookiebot (when Google Consent Mode is enabled in that plugin). There is no proprietary bridge to a single vendor; we stay lightweight and use the standard Google API.

Available hooks and filters (see the Examples section for code): pp_google_analytics_head_before — action, before scripts are enqueued pp_google_analytics_head_after — action, after scripts are enqueued pp_google_analytics_head_inline_script — filter, modify the inline gtag config script ($script, $ids) pp_google_analytics_head_tracking_ids — filter, modify the list of Measurement / Ads IDs ($ids, $options) pp_google_analytics_head_consent_defaults — filter, modify Consent Mode defaults (analytics_storage, ad_storage, ad_user_data, ad_personalization, wait_for_update, optional region using ISO 3166-2 region codes) pp_google_analytics_head_roles — filter, modify roles available in visibility settings Note: The old pp_google_analytics_head_output HTML filter was removed in 1.7.0 (it was incompatible with wp_enqueue_script). Use pp_google_analytics_head_inline_script or pp_google_analytics_head_tracking_ids instead.

Yes, GPLv2 or later. Donations are welcome but never required.