by EverPress 5 (1 reviews)

Mailster Google Analytics

Name: Mailster Google Analytics
Rating: 5.0 (1 reviews)
Author: EverPress

Add Google Analytics UTM parameters to Mailster newsletter links and track the web version in GA4.

Mailster Google Analytics ranks #7,561 among WordPress.org plugins with 800+ active installations, is #208 of 2,168 in the Analytics category, a 5/5 rating from 1 reviews, and was last updated Oct 15, 2026. Data from WordPress.org, refreshed twice daily — see methodology.

Compatible with WP 7.1.4

v1.5.0 Current Version v1.5.0

Updated 3 weeks ago Last Update on 15 Oct, 2026

Refreshed 6 days ago Last Refreshed on

#208 of 2,168 in Analytics Top 10% by installs Downloads -12.3% this week Actively maintained

View on WordPress.org

Rank

#7,561

— No change

Active Installs

800+

-7.8%

KW Avg Position

49.3

1.5 worse

Downloads

26.1K

+5 today

Support Resolved

— No change

Rating

100%

Review 5 out of 5

5 (1 reviews)

Next Milestone 900

Total Progress 53%

800+ 900+

335

Ranks to Climb

Growth Needed

8,000,000

Active Installs

Pro

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Need 47 more installs to reach 900+

Rank Changes

Current #7,561

Change

Best #

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Active Installs Growth

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Active Installs 0,000,000+

Growth +0.0%

Peak 0,000,000

Downloads Growth

Downloads

Growth

Peak

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Reviews & Ratings

5.0

1 reviews

Overall 100%

1 (100%)

0 (0%)

Security History

Source: WPVulnerability

No known vulnerabilities on record for Mailster Google Analytics. Checked 3 months ago.

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Plugin Details

Version: 1.5.0
Last Updated: Oct 15, 2026
Requires WP: 6.0+
Tested Up To: 7.1.4
PHP Version: 7.2.5 or higher
Author: EverPress

Support & Rating

Rating: ★ ★ ★ ★ ★ 5
Reviews: 1
Support Threads: 0
Resolved: 0%

Keywords

analytics email google analytics mailster newsletter

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TL;DR

AI summary of the plugin's readme

This plugin is for Mailster Newsletter Plugin users who want Google Analytics tracking on their email campaigns. It integrates Google Analytics with Mailster to track newsletter clicks using the Analytics service.

Integrates with Google Analytics
Tracks newsletter clicks
Requires Mailster Newsletter Plugin

Frequently Asked Questions

Common questions about Mailster Google Analytics

No. It is an addon for the Mailster Newsletter Plugin. The plugin header requires Mailster. There is no separate minimum Mailster version in this addon.

You need a Google Analytics property if you want the hits to show up in Google Analytics. In the plugin, paste a GA4 Measurement ID. There is no API key, OAuth connection, or Google account login inside WordPress. This plugin is not a Google product.

G-Tag ID is the GA4 Measurement ID (G-XXXXXXXXXX). It prints the current gtag.js snippet on the newsletter web version. Web Property ID is the legacy Universal Analytics ID (UA-XXXXXXX-X) and prints the older ga.js snippet. Use the GA4 ID for current reporting.

If the campaign has Mailster click tracking turned on, the email link stays a Mailster tracking link and the UTM parameters are added when Mailster redirects after the click. If click tracking is off, the parameters are placed on the link in the email HTML. Parameters already present on a link are kept and override the matching default.

Yes. On Newsletter → Settings → Google Analytics, enable campaign-based values. The campaign editor then shows a Google Analytics box for source, medium, term, content, and name. Finished and active campaigns lock those fields, and so does an autoresponder while its statistics are open.

Only when External domains is enabled. On first activation that option is on, so links to other hosts get the same UTM parameters. Turn it off to tag only links on this site’s domain.

The plugin does not export your subscriber list. Two things can still reach Google or the destination site: If you save a Measurement ID or a legacy property ID, the newsletter web version loads Google’s script and sends a page view to that property. UTM values are part of the link URL. If you put %%SUBSCRIBER_EMAIL%% or %%SUBSCRIBER_HASH%% in a UTM field, that value is included in the URL. The default campaign name is the campaign title, not the subscriber’s email.

No. Mailster still records opens and clicks in Mailster. This addon adds Google Analytics campaign parameters, and optionally a tag on the newsletter web version. It does not send form-signup events.