by beralabs 5 (1 reviews)

Profit Warden — WooCommerce Profit Calculator & Real ROAS Tracker

Name: Profit Warden — WooCommerce Profit Calculator & Real ROAS Tracker
Rating: 5.0 (1 reviews)
Author: beralabs

The #1 WooCommerce profit calculator. See real net profit, true ROAS, and order profitability — directly in your dashboard.

Profit Warden ranks #72,654 among WordPress.org plugins with 0+ active installations, is #1,670 of 2,168 in the Analytics category, a 5/5 rating from 1 reviews, and was last updated Oct 19, 2026. Data from WordPress.org, refreshed twice daily — see methodology.

Compatible with WP 7.1.4

v3.2.0 Current Version v3.2.0

Updated 2 weeks ago Last Update on 19 Oct, 2026

Refreshed 1 week ago Last Refreshed on

#1,670 of 2,168 in Analytics Actively maintained

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Rank

#72,654

— No change

Active Installs

-100%

KW Avg Position

30.5

0.2 worse

Downloads

635

+2 today

Support Resolved

— No change

Rating

100%

Review 5 out of 5

5 (1 reviews)

Next Milestone 10

Total Progress 0%

0+ 10+

45,086

Ranks to Climb

Growth Needed

8,000,000

Active Installs

Pro

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Rank Changes

Current #72,654

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Active Installs Growth

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Active Installs 0,000,000+

Growth +0.0%

Peak 0,000,000

Downloads Growth

Downloads

Growth

Peak

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Reviews & Ratings

5.0

1 reviews

Overall 100%

1 (100%)

0 (0%)

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Plugin Details

Version: 3.2.0
Last Updated: Oct 19, 2026
Requires WP: 5.3+
Tested Up To: 7.1.4
PHP Version: 7.2 or higher
Author: beralabs

Support & Rating

Rating: ★ ★ ★ ★ ★ 5
Reviews: 1
Support Threads: 0
Resolved: 0%

Keywords

Order Analytics profit calculator profit margin roas woocommerce profit

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Frequently Asked Questions

Common questions about Profit Warden — WooCommerce Profit Calculator & Real ROAS Tracker

For every order, Profit Warden subtracts from the gross order revenue: the sum of purchase costs (COGS) of all items multiplied by their quantity, the real carrier shipping cost (from the "Actual Cost" field on the shipping method), a flat packaging cost, and the estimated payment gateway fee (PayPal, Stripe, or COD). The result is the net profit for that order. Fixed monthly costs are used separately for Break-Even Point and Daily Burn Rate calculations.

Standard ROAS = Revenue ÷ Ad Spend. This is misleading because it ignores your actual costs. A campaign with ROAS 4x might still be losing you money if your margins are thin. Profit Warden's True ROAS = Net Profit ÷ Ad Spend. This is also known as POAS (Profit On Ad Spend). It tells you exactly how much real profit each euro spent on advertising is generating — empowering you to cut losing campaigns and scale profitable ones.

Absolutely. The core WooCommerce profit calculator — order-level profitability, cost tracking, dashboard, and email reports — works completely independently of the Ads Integration. The Meta Ads connection is an optional feature that enhances the dashboard with ad spend data and True ROAS metrics.

Only if you explicitly enable the Data Sync feature (opt-in). When enabled, order data (costs, margins, UTM parameters) is sent to api.beralabs.it. No personally identifiable customer data (such as full names, addresses, or payment information) is ever transmitted. You can disable this feature at any time from the Settings page.

Profit Warden installs a lightweight JavaScript tracking script that captures UTM parameters and ad click IDs (fbclid, gclid) in browser cookies at the moment a visitor lands on your store. When the visitor places an order, these parameters are saved to the order metadata. With the Meta Ads integration enabled, Profit Warden then matches the order's net profit against the campaign-level ad spend to compute True ROAS.

Yes. Profit Warden version 3.1.9 and above fully declares HPOS compatibility. It is tested and ready for modern WooCommerce with custom order tables enabled.

Yes. You can configure automated profit/loss reports to be sent via email on a daily, weekly, or monthly schedule using WP-Cron. You will also receive instant alert emails when an order is sold at a loss or when you reach the monthly break-even point.