by BeautifulPlugins 5 (1 reviews)

UTM Manager – UTM Tracking, Lead Attribution & Campaign Analytics

Name: UTM Manager – UTM Tracking, Lead Attribution & Campaign Analytics
Rating: 5.0 (1 reviews)
Author: BeautifulPlugins

Track UTM parameters, capture leads with first & last-touch attribution, and analyze marketing campaign performance in your WordPress dashboard.

UTM Manager ranks #13,302 among WordPress.org plugins with 100+ active installations, is #357 of 2,168 in the Analytics category, a 5/5 rating from 1 reviews, and was last updated Oct 20, 2026. Data from WordPress.org, refreshed twice daily — see methodology.

Compatible with WP 7.1.4

v2.0.7 Current Version v2.0.7

Updated 2 weeks ago Last Update on 20 Oct, 2026

Refreshed 1 week ago Last Refreshed on

#357 of 2,168 in Analytics Top 25% by installs Downloads +274.7% this week Actively maintained

View on WordPress.org

Rank

#13,302

— No change

Active Installs

100+

-45.4%

KW Avg Position

71.3

1.3 worse

Downloads

4.6K

+8 today

Support Resolved

— No change

Rating

100%

Review 5 out of 5

5 (1 reviews)

Next Milestone 200

Total Progress 85%

100+ 200+

628

Ranks to Climb

Growth Needed

8,000,000

Active Installs

Pro

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Rank Changes

Current #13,302

Change

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Active Installs Growth

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Active Installs 0,000,000+

Growth +0.0%

Peak 0,000,000

Downloads Growth

Downloads

Growth

Peak

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Reviews & Ratings

5.0

1 reviews

Overall 100%

1 (100%)

0 (0%)

Security History

Source: WPVulnerability

No known vulnerabilities on record for UTM Manager. Checked 3 months ago.

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Plugin Details

Version: 2.0.7
Last Updated: Oct 20, 2026
Requires WP: 5.3+
Tested Up To: 7.1.4
PHP Version: 7.4 or higher
Author: BeautifulPlugins

Support & Rating

Rating: ★ ★ ★ ★ ★ 5
Reviews: 1
Support Threads: 0
Resolved: 0%

Keywords

analytics campaign tracking lead tracking marketing UTM

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TL;DR

AI summary of the plugin's readme

This plugin is for marketers, business owners, and agencies who run paid ads, email, social, or affiliate campaigns and want to track results in WordPress. It solves the problem of not knowing which campaigns generate leads by capturing UTM parameters and linking visitors to first-touch and last-touch attribution data.

Automatic UTM parameter tracking
First-touch and last-touch attribution
Automatic lead identification
Overview dashboard with trend charts
CSV export with field selection
Cache-proof deferred tracking beacon
Salted IP address hashing
Developer filters and hooks

Frequently Asked Questions

Common questions about UTM Manager – UTM Tracking, Lead Attribution & Campaign Analytics

UTM Manager tracks all standard UTM parameters: utm_id, utm_source, utm_medium, utm_campaign, utm_term, and utm_content. You can enable or disable each parameter individually from the settings page. The Pro version (or a small code snippet using the utmm_custom_param_keys filter) can additionally capture custom parameters such as gclid, fbclid, or affiliate IDs.

Navigate to UTM Manager > Leads in your WordPress admin dashboard. You'll see a table displaying all captured leads with their identity (email, user, or visitor ID), UTM attribution, visit counts, and dates. Click on any lead to view its complete details, including the full page-by-page visit journey. For a high-level overview, the UTM Manager > Dashboard page shows totals, a new-leads trend chart, and your top sources, mediums, and campaigns.

Yes. Tracking is performed by a lightweight JavaScript beacon that runs in the visitor's browser after the page loads, so it keeps working even when pages are served from a full-page cache where PHP never runs. This is a key advantage of the v2.0 tracking engine.

No. Tracking happens through a deferred script that reports in the background after the page has loaded (navigator.sendBeacon) — nothing runs during page render, so there is zero impact on page speed or Core Web Vitals.

No. UTM Manager is completely standalone — it captures and stores UTM data directly in your WordPress database. You can use it alongside Google Analytics, but no external analytics account or tracking service is required.

When a tracked visitor is logged in to WordPress, their user account and email address are automatically linked to their lead record — and once known, that identity is never lost. Anonymous visitors are tracked with a random first-party visitor ID until they can be identified.

Yes. Each visitor gets a long-lived first-party ID, so a returning visitor updates the same lead: the original first-touch attribution is preserved, the last-touch attribution is refreshed, and the visit count grows. Leads are never merged or overwritten by IP address.

The visit is still recorded as part of the visitor's journey, so you keep a complete browsing history per lead. UTM attribution fields are only filled when UTM parameters are present, and existing attribution is never wiped by a parameter-less visit.

Yes! Go to UTM Manager > Tools, select your date range and fields, then click Export. The tool processes exports in batched steps, so it handles unlimited leads without timeout issues, and export values are automatically protected against CSV formula injection.

Yes, the export tool lets you select exactly which fields to include: Visitor ID, Email, User ID, UTM ID, UTM Source, UTM Medium, UTM Campaign, UTM Term, UTM Content, Visits, and Last Seen. Developers can add custom fields via the utmm_exportable_fields filter.